Full-Time

Strategist

Updated on 12/2/2024

Tatari

Tatari

201-500 employees

Data-driven platform for TV advertising optimization

Data & Analytics
Government & Public Sector
Consumer Goods

Compensation Overview

$160k - $185kAnnually

Senior

New York, NY, USA

Hybrid RTO of 2 days per week; this is an in-office position.

Category
Strategy Development
Business Development
Business & Strategy
Requirements
  • 8+ years in post-sales account management/client relationship support roles, including C-level interactions
  • 4+ years of experience managing a small team.
  • Solid understanding of statistics
  • 3-5 years in project management
  • Solid understanding of linear TV buying and overall landscape, bonus for streaming
  • Ability to clearly communicate technical terms and concepts
  • Great presentation and listening skills--you come prepared to every meeting
  • You’re at ease holding a conversation with an engineer or marketing manager. You’re not a salesperson.
  • Highly organized and detail oriented
  • Bonus: programmatic experience, advanced Excel skills, advanced data visualization abilities
  • Bachelor’s degree
Responsibilities
  • Manage a small team of CSMs, including onboarding, mentoring, and providing guidance on client management. Develop the CSMs’ career path internally.
  • Manage post-sales relationships for a handful of client accounts as the primary contact and trusted advisor.
  • Listen to clients needs, as well as identifying unknown or unmet needs.
  • Become an expert of all-things Tatari and leverage internal subject matter experts (Engineering, Data Science, etc.) to help clients prioritize and solve problems.
  • Guide clients through their TV advertising campaign, in coordination with our Media Buying team on a weekly basis.
  • Spend a lot of time with clients (up to 10% travel) and building relationships with C-level executives.

Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari's approach focuses on data-driven insights and performance measurement, allowing for flexible management of campaigns. The company's goal is to transform the TV advertising landscape by making it as measurable and manageable as digital ads, ultimately improving clients' advertising performance and return on investment.

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

2016

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Tatari won AdExchanger's 2023 Most Innovative TV Adtech Award, boosting its industry reputation.
  • The launch of Vault positions Tatari to capitalize on privacy-compliant advertising trends.
  • Integration with Experian enhances Tatari's targeting and measurement capabilities, proving TV ad ROI.

What critics are saying

  • TheViewPoint integration with FreeWheel may increase competition for Tatari's offerings.
  • Resource diversion to Vault could impact Tatari's core business growth and innovation.

What makes Tatari unique

  • Tatari transforms TV ads into a digital-like experience with real-time analytics.
  • The platform offers precise audience targeting through Experian and Samba TV data integration.
  • Tatari's Similar Inventory feature scales successful campaigns across linear and streaming TV.

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Benefits

Competitive salary

Stock options

100% health insurance premium coverage

Unlimited PTO & sick days

Snacks, drinks, & catered lunches

Team building events

$1000 annual continued education benefit

$500 WFH reimbursement

$125 pre-tax monthly stipend to spend on whatever you want

Annual mental health awareness app reimbursement

FSA & commuter benefits

Monthly Company Wellness Day Off (During WFH)