W

Westpac

Banking and financial services for customers

Communications Lead

Brand & Creative Marketing +1Confirmed live in the last 24 hours
Full-timeSydney NSW, AustraliaNo salary listedIn-person

About the Job

Requirements

  • Previous experience mapping out a strategy aligned with marketing and communications to deliver an end goal.
  • Ability to own brand, narrative, campaigns, and hands-on execution while working cohesively with stakeholders.
  • Senior communications and marketing leadership experience in a complex organisation.
  • Strong executive writing, storytelling, audience, and channel capability.
  • Experience managing approvals and working across Corporate Affairs and business teams.
  • Ability to use insight, digital channels, and artificial intelligence tools responsibly to improve quality and speed.

Responsibilities

  • Develop and maintain the Unite Transformation capability team communications and marketing strategy.
  • Own the Unite Transformation capability team brand, value proposition, message architecture, visual expression, and brand consistency within enterprise standards.
  • Develop audience segmentation, channel strategy, editorial calendar, and campaign roadmap.
  • Create executive messages, leader packs, participant communications, campaign content, stories, and event collateral.
  • Lead launch and ongoing marketing activity for priority experiences, communities, and opportunities.
  • Coordinate content, approvals, channels, and timing with relevant UNITE Corporate Affairs teams.

About the Company

Westpac

Banking and financial services for customers

Westpac is an Australian bank offering a wide range of financial services for individuals and businesses, including everyday banking, loans, payments, and digital banking.

Company size
10,001+
Company stage
IPO
Headquarters
Sydney NSW, Australia
Founded
1817

Recently Posted Jobs

Explore more opportunities at Westpac

See more jobs