Field Marketing Manager - Internal IT, West

About the Role

NinjaOne is seeking a Field Marketing Manager to build pipeline and accelerate opportunities within our Internal IT (IIT) segment across the Western United States. Partnering with regional sales leaders and account executives, you will develop integrated programs that engage IT decision makers, with an emphasis on mid-market and enterprise accounts. This role combines territory strategy with hands-on execution, regional planning, program delivery, and performance measurement. 

Location - Remote within approved U.S. hiring locations. Preference will be given to candidates based in the Western United States, particularly California, Colorado, Oregon, or Washington. Candidates should be able to support Pacific and Mountain time zone business hours and travel throughout the region.

What You’ll be Doing

• Build annual and quarterly marketing plans based on the unique needs of that territory. Use target account coverage, marketable audience data, pipeline gaps, and regional opportunities to prioritize markets, programs, and investment.
• Serve as the primary field marketing partner to regional sales leaders and account executives. Establish shared goals, maintain a coordinated calendar, and lead regular planning and performance reviews.
• Develop integrated programs across account-based marketing, field events, direct mail, webinars, and digital campaigns in partnership with demand generation. Support new customer acquisition, opportunity progression, and customer expansion.
• Partner with ABM and sales to identify priority accounts and buying groups. Tailor outreach and experiences to IT leaders, technical evaluators, and executive decisionmakers based on their needs and buying stage.
• Own regional events from concept through follow-up, including NinjaOne proprietary programs, executive experiences, and third-party programs. Manage content, speakers, vendors, logistics, and onsite delivery.
• Drive audience recruitment with sales and SDR teams. Set target account and attendance goals, equip reps with outreach materials, monitor registration quality, and adjust promotion to reach the right buyers.
• Prepare sales teams with event briefs, account insights, meeting objectives, and clear responsibilities. Coordinate lead handoffs and timely follow-up, then review meetings, opportunities, and next steps with sales.
• Own regional program budgets, forecasts, and spend tracking. Evaluate vendors, negotiate scope and pricing, coordinate purchasing, and recommend investment changes based on results.
• Coordinate with Channel Marketing and channel sales on relevant partner-supported programs. Align account priorities, responsibilities, and measurement while maintaining clear ownership of field-led initiatives.
• Work with Product Marketing, content, and customer teams to address internal IT priorities and activate customer speakers and advocates. Bring regional buyer insights back into campaign planning.
• Partner with Marketing Operations on campaign setup, data quality, attribution, and reporting. Track qualified meetings, opportunities, sourced and influenced pipeline, deal progression, and cost efficiency; use findings to improve future programs.
• Other duties as needed 

About You

• 5+ years of B2B technology marketing experience, including at least 3 years in field or regional marketing with direct responsibility for territory plans and program execution.
• Experience marketing to internal IT teams is required, with an understanding of how IT leaders and technical stakeholders evaluate and purchase business software.
• A demonstrated record of generating qualified pipeline and supporting deal progression. You can connect program results to investment decisions.
• Experience building trusted relationships with sales leaders and account executives, aligning priorities, securing participation, and balancing competing requests.
• Proven ability to deliver integrated campaigns and account-based programs, including executive experiences, roadshows, and third-party events, with ownership of recruitment and follow-through.
• Strong project and budget management skills, including concurrent program delivery, forecasting, and clear communication of deadlines and risks.
• Hands-on experience with Salesforce reporting and campaign tracking, plus marketing automation, sales engagement, and project management platforms. Familiarity with Pardot, Salesloft, Tableau, Asana, or comparable tools is preferred.
• Excellent communication skills and the confidence to engage senior IT leaders and translate technical themes into relevant programs.
• Experience in enterprise software, endpoint management, IT operations, or cybersecurity is strongly preferred. Familiarity with Western U.S. markets and regional IT communities is a plus.
• Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent practical experience.
• Resourceful and resilient, with the grit to work through challenges and follow through on commitments. You take ownership, use available resources, and work independently while knowing when to seek input.
• Comfortable with varying levels of structure. You follow established processes, identify and help implement improvements, and exercise sound judgment when a clear process or detailed guidance is not yet available.
• A positive, collaborative teammate who brings humility, welcomes feedback, and shows appreciation for others' contributions. You approach challenges constructively and help strengthen the team culture.
• Willingness to travel up to 40%, primarily within the Western United States, with occasional travel for national events and team meetings.

What You’ll Love 

We are a collaborative, kind, and curious community.
We honor your flexibility needs with full-time work that is hybrid remote.
We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work-life balance with our unlimited PTO.
We reward your work with opportunity for growth and advancement.

Additional Information

This position is NOT eligible for Visa sponsorship.

*Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.

Base salary hiring range for roles based in California, Colorado, Maryland, New Jersey, or Washington 120000 - 135000 USD