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Inkitt

Reader-powered publishing platform with data-driven deals

User Acquisition Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeSan Francisco, CA, USA$120k - $150k /yr

About the Job

Requirements

  • At least 2 years of hands-on performance marketing or user acquisition experience, with deep expertise in at least one paid acquisition channel.
  • Experience owning campaign strategy, execution, optimization, and performance against growth key performance indicators.
  • Strong analytical skills and the ability to interpret data, measure incrementality, and make data-driven decisions.
  • Experience designing and executing structured testing roadmaps and experimentation frameworks.
  • Ability to work cross-functionally with Product, Creative, Growth, and Analytics teams.
  • Demonstrated ability to identify scalable growth opportunities and turn insights into measurable business impact.
  • Ability to operate in a fast-moving, high-accountability environment with an ownership mindset.
  • A bias toward action, rapid iteration, and continuous learning.

Responsibilities

  • Own the strategy, execution, and optimization of one or more paid user acquisition channels, such as Paid Search, Paid Social, DSP/Programmatic, OTT/CTV, Influencer, or emerging channels.
  • Design, launch, and analyze structured experiments to identify scalable growth opportunities and unlock new acquisition levers.
  • Build and optimize campaigns that drive efficient user acquisition, engagement, and long-term revenue growth.
  • Partner with Growth, Product, Creative, and Analytics teams to develop high-impact acquisition strategies.
  • Evaluate channel performance with a focus on incrementality, true lift, and business outcomes.
  • Translate data and campaign insights into actionable recommendations that improve performance at scale.
  • Build repeatable processes, testing frameworks, and playbooks that compound growth over time.
  • Identify new platforms, audiences, creative approaches, and channel expansion opportunities.
  • Balance strategic thinking with hands-on campaign execution in an experimentation-driven environment.

Desired Qualifications

  • Experience in consumer technology, mobile apps, subscriptions, gaming, entertainment, or other B2C digital products.
  • Familiarity with mobile attribution, experimentation, and performance measurement tools.

About the Company

Inkitt

Reader-powered publishing platform with data-driven deals

Inkitt runs a reader-powered publishing platform where readers can discover and read a wide range of books for free. Readers provide feedback and their reading behavior helps the platform identify which stories have high potential. Authors submit manuscripts, and Inkitt offers publishing deals to those popular with readers, distributing them on GALATEA and other formats. Revenue comes from the author share of book sales and premium content on the platform. What sets Inkitt apart is its data-driven approach: it uses reader engagement data to select books to publish, reducing risk for authors and giving readers a voice in which stories become published. The goal is to connect new authors with readers and build a sustainable, data-informed publishing model that benefits both sides.

Company size
201-500
Company stage
Series C
Total funding
$116.8M
Headquarters
San Francisco, CA
Founded
2014

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