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Varsity Brands

Operates cheerleading camps, apparel, and competitions

Pro Cheer League Athlete

Creative ProductionUpdated on Nov 12
Part-time

About the Job

Requirements

  • Prior experience at high school, collegiate, all-star, or semi/pro level in dance, tumbling, or stunts.
  • A strong athletic foundation in jumps, tumbling, strength, endurance, and flexibility.
  • Must be at least 19 years old to meet the league age requirement.
  • Must ensure reliable travel for regular face-to-face touch points.
  • A high school diploma or GED is preferred.
  • Training or certification in dance, gymnastics, or performance arts.
  • Previous experience in professional-level representation, media, or youth mentorship.

Responsibilities

  • Compete in high-energy team routines at National Pro Cheer League events in multiple cheer categories, including stunting, pyramids, baskets, standing tumbling, and running tumbling.
  • Perform at games, league showcases, fan experiences, sponsor gatherings, and community outreach events.
  • Attend weekly practices and competition events, for an estimated total of 210 hours: 25 hours in October, 25 hours in November, and 40 hours per month from December through March.
  • Engage professionally as a brand ambassador by signing autographs, supporting sponsors, and upholding team and company values.
  • Mentor and inspire through youth clinics, camps, and philanthropic appearances.
  • Collaborate on social media content and media interactions under league guidance.
  • Execute choreography with precision, athletic power, and polished stage presence.
  • Learn and adapt to new routines quickly under coach direction.
  • Maintain a brand-compliant appearance and personal fitness.
  • Assist in event planning, logistics, and promotional coordination.
  • Uphold a positive, team-first attitude and demonstrate resilience through feedback and a growth mindset.
  • Maintain peak physical condition to perform explosive, high-energy routines multiple times per event, focusing on strength, flexibility, endurance, and recovery.
  • Adapt to regular nationwide travel, including weekends and multi-day trips, and perform in varied environments while sustaining practice schedules and professional health standards throughout the season.

Desired Qualifications

  • Demonstrate exceptional stage presence, confidence, facial expression, and performance energy.
  • Demonstrate teamwork, communication, and ambassadorial skills.
  • Have social media literacy and comfort in public-facing roles, including content creation and interviews.
  • Be resilient, coachable, and composed under pressure.

About the Company

Varsity Brands

Operates cheerleading camps, apparel, and competitions

Varsity Brands coordinates the school experience through three main streams: training camps for cheerleaders, a uniform and apparel business, and national cheerleading and student-sports competitions. Camps train teams, uniforms and gear are sold to schools, and competitions are organized and historically broadcast on networks like ESPN, tying training, gear, and events together. The company distinguishes itself by offering an integrated suite—camps, equipment, apparel, and events—supported by a distribution network and publishing through its affiliated brands. Its goal is to be the leading partner for student activity programs in schools, providing comprehensive services and events on a national scale.

Company size
5,001-10,000
Company stage
Acquired
Total funding
$4.8B
Headquarters
Memphis, TN
Founded
1974

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