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Red Bull

Manufactures and markets energy drinks

Student Marketeer Intern

Marketing Generalist & ManagementConfirmed live in the last 24 hours
InternshipToronto, ON, Canada$19.10 /hrIn-person

About the Job

Requirements

  • The candidate must be passionate about the Red Bull brand and product.
  • The candidate must be immersed in student life and understand the collegiate landscape, city, and region, including behind-the-scenes activities and popular locations.
  • The candidate must be highly approachable and social, with the ability to relate to different people.
  • The candidate must have a creative mindset, entrepreneurial spirit, responsibility, and initiative.
  • The candidate must be able to manage part-time work alongside studies and ideally be available some evenings and weekends.
  • The candidate must have an affinity for learning and applying skills in marketing, negotiation, and sales.
  • The candidate should be connected with a diverse range of influential groups and individuals on campus.
  • The candidate must hold a full, valid Canadian driver's license with a clear abstract.
  • The candidate must be available to work evenings and weekends.
  • University enrollment is required.
  • Fluency in English is required.

Responsibilities

  • Represent the brand's personality and company values in everyday interactions with consumers or customers.
  • Grow the user base through product sampling to consumers at appropriate places and times, and competently answer consumer questions.
  • Build and execute a tailored campus plan that engages students and brings the brand to life at the university.
  • Create and maintain relationships with key local individuals.
  • Drive brand engagement through authentic content on social media handles.
  • Work at Red Bull and supported events to help deliver a memorable brand experience.
  • Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
  • Collaborate with sales to open new Red Bull distribution points on the university campus and beyond.
  • Use relevant Red Bull assets to keep the brand top of mind in sales accounts.
  • Ensure defined store standards are executed.
  • Deliver executional excellence and attend to detail across role activities.
  • Share ideas and collaborate with the team through regular in-person and online interaction.
  • Plan and report activities accurately and on time through the dedicated online platform.
  • Contribute to Red Bull's media business by providing local insights, trends, and opportunities.

Desired Qualifications

  • Availability to work some evenings and weekends is ideal.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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