W

Wunderkind

Performance-based digital marketing for customer acquisition

Implementation Lead - Enterprise Applications

Full-Time
CA$100k - CA$120k/yr
Mid
Remote in Canada+1 moreMore locations: Montreal, QC, Canada
Remote
IT OperationsIT Project Management

About the job

Requirements
  • 2–4 years of implementation leadership for enterprise applications as an accountable project lead or senior analyst.
  • Experience taking at least two implementations or major releases through requirements, user acceptance testing, go-live, and stabilization, including Salesforce.
  • Demonstrated ability to lead complex, cross-functional projects involving multiple teams without direct authority.
  • Strong requirements experience, including user stories, acceptance criteria, process maps, and requirements documentation.
  • Experience partnering with both technical teams and business stakeholders.
  • Enough technical grounding to participate effectively in solution discussions, understand tradeoffs, challenge assumptions, and plan around technical effort.
  • Familiarity with Salesforce and exposure to platforms such as Atlassian, enterprise resource planning, configure-price-quote, marketing automation, or internally built applications.
  • Experience with Agile and hybrid or waterfall delivery models and tools such as Jira, Confluence, Smartsheet, MS Project, or equivalent.
Responsibilities
  • Lead implementations, enhancements, and migrations from intake through go-live and stabilization.
  • Own project plans, milestones, dependencies, risks, timelines, and overall delivery.
  • Lead projects across multiple teams and stakeholders, creating accountability without direct reporting authority.
  • Coordinate work across system administrators and implementation partners, keeping teams unblocked and managing changing requirements.
  • Run project cadence, communicate status, identify risks early, and proactively re-plan when timelines are threatened.
  • Coordinate user acceptance testing, defect triage, cutover planning, and go/no-go decisions.
  • Lead discovery with business owners to understand the underlying business need.
  • Translate business needs into clear requirements, user stories, and acceptance criteria.
  • Partner with administrators to evaluate solutions and bring clear recommendations back to the business.
  • Translate technical concepts for non-technical stakeholders and turn ambiguous requests into actionable requirements.
  • Identify scope changes early and manage their impact on timelines and priorities.
  • Own training, documentation, hypercare, and handoff to ongoing support.
  • Build repeatable intake processes, project standards, and templates that improve future implementations.

About the company

W

Wunderkind

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Wunderkind helps businesses grow digital revenue by acquiring new customers at scale and keeping them over time. It manages customer acquisition and retention across multiple channels using a performance-based model, charging based on the revenue lift it delivers for clients. The service focuses on growing client customer lists and improving engagement across channels with minimal effort from the client’s team. Its goal is to increase digital revenue, optimize marketing budgets, and reduce the workload on client teams.

Company Size

501-1,000

Company Stage

Series C

Total Funding

$151.9M

Headquarters

New York City, New York

Founded

2010

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Simplify Jobs

Simplify's Take

What believers are saying

  • August 2026 funding extends runway for product expansion and partner integrations.
  • Braze integration launched April 2, 2026, deepening distribution inside a major orchestration platform.
  • Cordial partnership and Integrated Audiences broaden activation surfaces across email, SMS, and paid media.

What critics are saying

  • Headcount fell to 480 by March 2026, showing severe operating contraction after 2025 cuts.
  • Braze and Klaviyo can compress Wunderkind into interchangeable identity plumbing by 2027.
  • Privacy enforcement and consent litigation can destroy its identity model if regulators block tracking.

What makes Wunderkind unique

  • Wunderkind’s identity graph turns anonymous traffic into addressable profiles across Braze and Klaviyo.
  • Its Autonomous Marketing Platform keeps audiences current without forcing marketers into new workflows.
  • Performance-based pricing plus attributed revenue claims make it unusually ROI-aligned for ecommerce teams.

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Benefits

  • Paid Vacation
  • Flexible Work Hours
  • Professional Development Budget
  • Parental Leave

Company News

Wunderkind
Sep 17th, 2026
Introducing Integrated Audiences from Wunderkind.

Introducing Integrated Audiences from Wunderkind. Precision targeting without sacrificing reach. Marketers have more ways than ever to segment their customers than ever before, but the more precise the audience gets, the smaller it tends to become. Yet here's the snag: the moment you want to get more targeted, whether it be promoting a category to shoppers with an affinity for it, re-engaging customers likely to churn, or reaching high-intent browsers with a relevant offer, your audience shrinks to the fraction of those shoppers your marketing platform can actually recognize. Today, Wunderkind is changing that with the launch of Integrated Audiences, a new capability within the Wunderkind Autonomous Marketing Platform (AMP). Integrated Audiences creates and maintains Wunderkind audiences as always-current lists of email address and/or phone numbers in the platforms your team already uses. Built on Wunderkind Identity and defined by AI model intelligence, these audiences help marketers reach more of their own shoppers in the campaigns they build and send themselves, and wherever they put those audiences to work... The result: precision targeting. Broader reach. Always current. The Precision vs. Reach Problem For marketers, segmentation has always involved a trade-off. Send to your entire subscriber list and you have reach, but little precision. Start narrowing that audience based on behavior, intent or predicted affinity, and the number of people you can actually address quickly shrinks. That's because most site traffic is anonymous. Audiences built solely inside a brand's own systems include only the shoppers whose behavior that brand manages managers to tie back to a known profile. Most customers browse without signing in, so the visit never gets connected to the customer, even when that customer is in the brand database Wunderkind changes the equation. By building audiences on Wunderkind Identity, behavior, and intelligence, brands can identify shoppers they couldn't address on their own and bring them into the targeted campaigns their teams already run. The gain here is depth, not expansion: a larger share of the subscribers you already have becomes addressable. Model intelligence can further define audiences based on signals such as purchase propensity or product affinity. So instead of choosing between a highly relevant audience and one large enough to make the campaign worthwhile, marketers can build targeted audiences at maximum reach. How Integrated Audiences Works Say you want to build a campaign for high-intent browsers, likely churners or shoppers with an affinity for the category you're promoting. You create that audience in Wunderkind. Integrated Audiences then publishes it directly to the platforms where your team activates - your ESP, paid social and other ad platforms, BI and analytics tools, your onsite personalization or testing tool, and anywhere else you put the audience to work - creating an audience built on Wunderkind Identity, behavior and intent. From there, your team keeps working exactly as it does today. You build the campaign, own the creative and control the send in your existing marketing platform. Wunderkind powers the intelligence and reach behind the audience. And unlike a traditional CSV export, the audience doesn't become outdated the moment it lands. Every audience is filtered to people already on your subscriber list - for every destination, not just email and text. That follows the same rules your Wunderkind email and text programs already operate under, so there's nothing new to change on your side. Marketers can set audiences to sync on demand, or on a recurring basis. As shoppers enter and exit the Wunderkind audience, Integrated Audiences maintains it on the cadence you choose. Set it up once, and the audience maintains itself. From Manual Lists to Always-Current Audiences If you're a marketer you'll be well versed in taking an audience built in one platform and activating it somewhere else by manually exporting a file and manually uploading it. That creates more than administrative work when you're busy enough. Customer behavior changes constantly. Someone who qualified for an audience yesterday may not belong in it today. When audiences are manually maintained across multiple systems, they drift, counts disagree and marketers risk targeting the same shoppers unnecessarily across different campaigns. Integrated Audiences removes that manual handoff. Configure a destination once and marketers can sync Wunderkind audiences directly, either on demand or on a schedule. Run history provides visibility into each sync, making it easier for teams to monitor and troubleshoot audience activation themselves. That means less time moving lists between platforms, and more confidence that the audience behind a campaign reflects the shoppers who actually belong in it. Where Integrated Audiences Drives Impact The value of Integrated Audiences shows up in three key areas. First, performance and reach. Wunderkind Identity expands the number of identified shoppers available within targeted audiences. Rather than limiting campaigns to the subset of customers already recognized in-platform, marketers can put Wunderkind's identity advantage to work in the campaigns they run themselves. Second, operational efficiency. No more exporting, uploading and rebuilding the same audience before every send. Configure the destination once, choose the sync cadence and let Integrated Audiences maintain the audience. Third, customer lifetime value. Wunderkind AI model outputs such as purchase propensity and product affinity can define addressable audiences in the platforms marketers already use. Because membership stays current as shoppers enter and exit an audience, teams can build more precise lifecycle and suppression strategies without manually maintaining the underlying lists. Sends are the most common use, but not the only one. The same maintained audience can drive ad targeting, suppress shoppers out of expensive campaigns, feed an on-site personalization or A/B testing tool, or land in a BI or analytics tool so a team can report on who belongs to an audience and how it moves over time. Built for the Platforms You Already Run Integrated Audiences isn't about giving marketers another place to build campaigns, it's about bringing more of Wunderkind's intelligence into the places where marketers work. Your marketing platform remains where your team builds and sends. Integrated Audiences creates and maintains the audiences behind that work, extending the reach and precision of Wunderkind into more of your day-to-day marketing. Delivery is flexible and universal by design: SFTP reaches any platform you run, while native integrations - Klaviyo and Meta today, with more in progress - add convenience where they exist. The result is a simple division of labor: your campaigns and tools, powered by better audiences. Put Wunderkind Intelligence to Work Beyond Behavioral Messaging Wunderkind already helps brands use identity, behavior, and intent to deliver more relevant customer experiences. Integrated Audiences extends that advantage to the scheduled and business-as-usual campaigns marketers build themselves. Because the opportunity isn't simply to build more audiences, it's to make the audiences that matter actually worth activating. With Integrated Audiences, marketers can turn Wunderkind Identity and model intelligence into always-current audiences wherever they activate, reaching more identified shoppers without giving up the precision that made the audience valuable in the first place. Precision targeting. Broader reach. Always current.

The Montreal Gazette
Aug 6th, 2026
Wunderkind partners with Cordial to integrate autonomous marketing and cross-channel customer engagement.

Wunderkind partners with Cordial to integrate autonomous marketing and cross-channel customer engagement. New integration combines Wunderkind's behavioral intent signals and AI decisioning with Cordial's cross-channel messaging platform and AI-native CDP, enabling brands to recognize more shoppers, trigger individually relevant experiences, and increase revenue from every message. NEW YORK - Wunderkind, the AI decisioning platform that combines identity resolution with cross-channel personalization to increase performance and reach, today...

Engage Evolution
Apr 7th, 2026
Braze's Q4 beat signals a new playbook: identity pipes in, content AI tightens.

Braze's Q4 beat signals a new playbook: identity pipes in, content AI tightens. Signal analysis on Braze's April 5 rally, Wunderkind's identity integration, and what changes for SFMC/Braze/Iterable lifecycle teams. Apr 7, 2026 · 8 min Lifecycle Marketing Customer Engagement Braze Agentic AI Data Governance On April 5, 2026, Braze shares jumped after revenue beat expectations, a buyback program began, and guidance improved (MSN, 2026-04-05). Two days earlier, Wunderkind launched a Braze integration that pipes authenticated identity into orchestrated journeys (Business Wire, 2026-04-02). The pairing points to where growth is coming from: cleaner edge identity and faster creative iteration inside the orchestration layer. What happened. * Braze beat on revenue and initiated buybacks, signaling confidence in durable demand for engagement tooling (MSN, 2026-04-05). * Wunderkind unveiled a direct Braze integration that turns on-site identity resolution into addressable audiences and triggered journeys (Business Wire, 2026-04-02). * Salesforce is pushing context-aware AI in Slack and Marketing Cloud to cut app fatigue and raise adoption among Gen Z workers (Salesforce Newsroom, 2026-04-01). Translation: engagement platforms are growing where they can 1) accept trustworthy identity in real time and 2) help teams produce context-aligned content without switching tools. Why it matters for your lifecycle program. Most teams still treat identity and content as off-platform chores. Identity sits in a CDP or web SDK that rarely syncs at journey speed. Content is created in a separate AI tool, pasted into Braze/SFMC/Iterable, then reworked for channel constraints. The lag shows up in revenue: missed on-site triggers, batchy messaging, stale offers. The Wunderkind | Braze move is a market tell: vendors are hardwiring identity pipes into the messaging brain, removing reconciliation round trips. Pair that with platform-native content assistance and you shorten the loop from signal to send. If you're on Salesforce Marketing Cloud or Iterable, the same pressures apply. SFMC customers are rethinking channel partners as compliance, security, and growth stories collide (Yahoo Finance, 2026-03-31), while agencies and in-house teams are still sorting out how to operationalize agentic AI (Marketing Brew, 2026-04-02). The winning stack collapses identity capture, decisioning, and content ops into one governed flow. What teams should do this quarter. * Fix identity at the edge * If you run Braze: evaluate on-site authentication and identity stitching where sessions begin. Routes like Wunderkind can shorten time-to-first-journey. Require event parity (IDs, consent flags, UTM) within 200-500ms for triggered messaging. * If you run SFMC/Iterable: ensure your web identity SDK passes deterministic identifiers to the messaging platform in near real time, not just to your CDP. No more "CDP-only" audiences for triggers. * Collapse content ops into the orchestration layer * Use platform-native or in-platform AI for copy variants tied to journey context (segment, SKU, inventory). External AI can ideate, but finalize copy where send rules live to avoid drift and compliance misses. See Slack's context-aware push as the direction of travel (Salesforce Newsroom, 2026-04-01). * Govern consent and risk end to end * Recent Salesforce-related breaches were fueled by overly permissive configurations - guest access being a standout risk (Salesforce Ben, 2026-04-03). If you're adding new identity taps into Braze or SFMC, map consent provenance and re-verify enforcement at personalization time, not just ingestion. What changes for SFMC, Braze, and Iterable shops. * Braze: expect more "identity-to-journey" partner launches. Treat them as accelerators for triggers and lifecycle programs, but insist on transparent schema, replay capability, and throttling controls. * SFMC: expect heightened scrutiny on partner data flows, with compliance-first claims under the microscope (Yahoo Finance, 2026-03-31). Tighten Marketing Cloud Connect and Journey Builder entry sources so external identity doesn't bypass Contact model and consent. * Iterable: the narrative leans into adaptive, improvisational systems over rigid plans (Mi3, 2025). That only works if identity arrives as rich events and content is versioned against those contexts. Common traps Engage Evolution LLC is seeing. * "CDP-or-nothing" identity: real-time triggers wait for batch audience materialization. You miss cart and browse windows. * Off-platform AI content: tone and offer drift because channel constraints and consent logic aren't in the authoring context. * Over-permissive edge connectors: new pixels and SDKs writing PII without aligning to your consent taxonomy, raising breach exposure. Key takeaway. Braze's beat-and-buyback week, paired with a fresh identity integration, is a reminder: growth is in the latency you remove between identity, decision, and content. If edge identity isn't feeding journeys in milliseconds, and content isn't authored where rules execute, you're funding someone else's rally. For adjacent implications on agentic orchestration and why context is the bottleneck, see: Context Is the Real GenAI Bottleneck in Lifecycle Marketing - and How RevOps Can Fix It. If your SFMC, Braze, or Iterable instance is wrestling with identity pipes and content drift, that's the consolidation Engage Evolution LLC ship for enterprise stacks. If your stack is hitting these migration headaches, Engage Evolution LLC can sort it out in a working session. Dashboard + Airtable templates Lifecycle Signal Field Kit The workbook Engage Evolution LLC use to translate SFMC, Braze, and Iterable alerts into monetized lead magnets and managed service briefs. Need help implementing this? Its AI content desk already has draft briefs and QA plans ready. Book a working session to see how it works with your data.

MarTech360
Apr 3rd, 2026
Wunderkind launches new Braze integration to turn identity into revenue-driving, orchestrated customer journeys.

Wunderkind launches new Braze integration to turn identity into revenue-driving, orchestrated customer journeys. Wunderkind, the AI decisioning platform that combines identity resolution with cross-channel personalization to increase performance and reach, announced the launch of its latest integration with Braze, the leading customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. The new integration is designed to help marketers recognize more of their visitors, activate real-time behavioral Signals, and orchestrate high-performing triggered journeys directly within Braze, driving incremental revenue lift from existing traffic and programs. By connecting Wunderkind's identity framework and high-intent behavioral Signals to Braze Canvas, brands can move beyond static campaigns to intelligent, real-time experiences that adapt to customer behavior across web, email and other touchpoints, unlocking net-new revenue that traditional CRM programs leave on the tables. The integration enables marketers to bring triggered and CRM programs together under one roof in Braze, with shared frequency caps, suppression rules, and reporting. "Marketers shouldn't have to choose between performance and simplicity," said Richard Jones, Chief Revenue Officer at Wunderkind. "By bringing Wunderkind's identity graph and high-intent Signals into Braze, we're giving brands a way to recognize more of their shoppers, prioritize their highest-value triggered messages, and run everything inside a single environment their teams already know - without adding another system to manage or rebuilding existing journeys from scratch, and with a clear, measurable lift in triggered and lifecycle revenue." With Wunderkind's integration for Braze, brands can: * Recognize more visitors and expand reach by identifying previously anonymous traffic across sessions, devices, and channels, then turning those visitors into addressable Braze profiles and subscription audiences. * Grow and enrich Braze lists by capturing more email opt-ins on-site and writing new subscribers - along with key attributes and events - directly into Braze in real time. * Scale high-intent triggered journeys by using Wunderkind's Signals to detect meaningful behaviors like product and cart abandonment and pass those signals instantly into Braze Canvas for one-to-one email flows. * Unify CRM and triggered programs by coordinating Wunderkind-powered triggers with existing Braze campaigns, using shared frequency caps, suppression rules, and eligibility logic so triggered sends complement, rather than compete with, batch marketing. * Simplify compliance and mailability by checking subscription and mailability status in Braze before sends, and updating unsubscribe status back into Braze when customers opt out - keeping data aligned across systems. * Maintain operational efficiency with an integration that fits into existing Braze workflows, content, and reporting, minimizing the need for custom engineering while making every message smarter and more timely. Brands leveraging Wunderkind's identity framework have seen up to 8x lift in triggered revenue, and Wunderkind's platform drives more than $5 billion in attributable sales annually across its client base. Brands are already thinking about what this means for their own engagement strategies. "At Kurt Geiger, we're always looking at how our technology partners can work together more effectively. The integration between Wunderkind and Braze is an important development, bringing together capabilities that support a more connected approach to customer engagement," said Gareth Rees-John, Chief Digital Officer at Kurt Geiger.

Business Wire
Apr 2nd, 2026
Wunderkind launches Braze integration to turn anonymous visitors into revenue-driving customer journeys

Wunderkind has launched an integration with Braze that combines identity resolution with cross-channel personalisation to drive revenue from customer engagement campaigns. The integration allows marketers to recognise anonymous website visitors, activate real-time behavioural signals and orchestrate triggered customer journeys within Braze's platform. The integration enables brands to identify previously anonymous traffic, grow email lists, scale high-intent triggered journeys and unify CRM programmes using shared frequency caps and suppression rules. Wunderkind's identity framework has generated up to 8x lift in triggered revenue for clients, with the platform driving over $5 billion in attributable sales annually. The integration is now available to mutual customers of Wunderkind and Braze, fitting into existing workflows without requiring custom engineering.