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D3 Embedded

End-to-end embedded sensing, AI solutions.

Staff Embedded Software Engineer

Full-Time
$125k - $152k/yr
Expert
Bachelor's
Rochester, NY, USA
In Person
Software EngineeringEmbedded Engineering
No H1B Sponsorship

About the job

Requirements
  • A Bachelor of Science in Computer Science, Computer Engineering, or Electrical Engineering, or equivalent years of experience.
  • At least 10 years of experience in an embedded software role.
  • Ability to read schematics and debug digital hardware using an oscilloscope, logic analyzer, or similar troubleshooting tools.
  • Experience writing embedded device drivers.
  • Experience debugging embedded platforms.
  • Knowledge of embedded software and firmware development, including C and C++.
  • Current experience with Embedded Linux platforms, configuration, board support packages, kernel drivers, and device trees.
  • Experience using the GIT version control system.
  • Experience developing with the GCC/GNU toolchain.
Responsibilities
  • Lead the product development cycle, including requirements definition and architecture, software design and development, software implementation, hardware bring-up, software/hardware integration, verification and validation, and customer support.
  • Develop embedded processors running real-time operating systems or Embedded Linux on custom electronics.
  • Integrate image sensors and cameras into real-time embedded systems.
  • Design and implement high-performance video processing pipelines using real-time image and radar data.
  • Assist with board bring-up, develop driver and application-level code, and conduct system verification.
  • Conduct and oversee code reviews, unit testing, debugging, and software/hardware integration.
  • Provide technical direction and leadership in a non-supervisory capacity for complex engineering projects.
  • Support project planning, including task definition and work-effort estimation.
  • Develop and evaluate plans and criteria for projects and activities.
  • Work with Embedded Linux platforms, open-source Linux and associated SDKs, and the GCC/GNU toolchain.
  • Develop and identify tools and methods for improved design reuse and process improvement.
  • Conduct design reviews and provide technical oversight.
  • Coach and mentor less experienced engineers.
Desired Qualifications
  • Experience developing with embedded cameras and video processing.

About the company

D3 Embedded provides end-to-end solutions that combine sensors, connectivity, embedded processing and AI to deliver advanced perception for performance-critical applications. Its offerings include DesignCore product platforms and a stage-gate development process to help customers cut cost, development time and technical risk. They also offer ODM hardware and software customization, validation testing, and in-house manufacturing services. The company’s approach is distinguished by being 100% U.S.-based and by its status as an Elite NVIDIA Partner, Intel Gold Partner, and Texas Instruments premium partner, along with deep expertise in autonomous machines, robotics, electrification, sensing, imaging and optics, edge computing and detection algorithms. The goal is to help customers bring reliable, high-performance perception systems to market by providing a fully integrated, scalable solution from sensing to AI-enabled decision-making.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Henrietta, New York

Founded

1999

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Simplify Jobs

Simplify's Take

What believers are saying

  • March 2026 GTC demos on Jetson AGX Thor and IGX Thor expand visibility.
  • October 2025 Tobii, HTEC, and Texas Instruments partnership validates in-cabin sensing demand.
  • February 2025 Silicon Highway distribution broadens European camera sales and reduces customer acquisition friction.

What critics are saying

  • NVIDIA, Texas Instruments, and Advantech can commoditize D3's integration work by 2027.
  • SignalHire lists only $1M funding, constraining hiring, R&D, and channel expansion.
  • If NVIDIA and TI standardize reference designs, D3's ODM margins collapse quickly.

What makes D3 Embedded unique

  • D3 Embedded pairs U.S. manufacturing with rugged cameras, sensors, and embedded AI integration.
  • Elite NVIDIA Partner Network status and Texas Instruments relationships deepen technical credibility.
  • DesignCore platforms target autonomous machines, robotics, and industrial sensing with off-the-shelf customization.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Paid Holidays
  • Paid Sick Leave
  • Remote Work Options
  • Flexible Work Hours
  • Tuition Reimbursement
  • Professional Development Budget
  • Company Social Events

Company News

D3 Engineering
Apr 18th, 2023
D3 Launches Next-Generation Cameras for Autonomous and Industrial Applications | D3

Rochester, NY – April 18, 2023 – D3 is pleased to introduce its next generation of rugged camera modules developed to meet the requirements of multi-camera autonomous and industrial embedded vision applications: The DesignCore® Discovery Series and DesignCore® Velocity Serie s.