Performance Marketing Specialist
About the job
- 3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.
- Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.
- Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).
- Experience with website CMS tools (WordPress, Webflow, or similar).
- Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).
- Exceptional writing and editing skills — persuasive, clear, and engaging.
- Competitive, proactive, and wired to show measurable results.
- Design, build, and optimize email marketing campaigns that engage and convert.
- Develop landing pages and web content that resonate with prospects and drive leads.
- Continuously refine campaigns through A/B testing, analytics, and conversion tracking.
- Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform.
- Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results.
- Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward.
- Report on campaign performance with clear recommendations for improvement.
- Bonus: experience marketing in a franchise or B2B services environment.
About the company
WIN Home Inspection delivers home inspection and testing services, providing homeowners with actionable, data-driven insights to improve health, safety, and quality of life while cutting repair costs through preventive maintenance. The company leverages scalable models, cloud infrastructure, data science, artificial intelligence, and machine learning, plus extensive training and certification programs, to produce insights from inspections for millions of residential and commercial facilities. The emphasis on data-driven decision making, scalable technology, a strong training ecosystem, and a nationwide presence differentiates WIN from traditional inspection firms, enabling consistent, timely guidance. The overarching goal is to help people feel secure in their homes by delivering clear, preventive guidance that reduces risks and repair expenses, and to grow as the leading home inspection services provider in the United States.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Chicago, Illinois
Founded
1993
Get referred to WIN Home Inspection
See people who can refer or advise you
Simplify's Take
What believers are saying
- January 2026 Entrepreneur ranked WIN #1 in residential inspection services again.
- May 2026 franchisee Doug Gray grew WIN Chattanooga 181%, proving unit economics.
- Fisher House and Healthy Home Check expand WIN into veteran goodwill and preventive health.
What critics are saying
- Independent franchisees control service quality; one bad operator damages WIN's reputation quickly.
- Homes inspection demand tracks housing transactions; a 2026 slowdown would pressure franchise growth.
- Asbestos, mold, and radon claims create liability exposure if inspections miss hazards.
What makes WIN Home Inspection unique
- WINconnect and WINspect unify scheduling, reporting, and follow-up in-house in 2025.
- WIN serves 280-plus locations across 45 states, giving national brand reach.
- WIN offers 300-item inspections plus radon, mold, asbestos, and sewer scope testing.
Help us improve and share your feedback! Did you find this helpful?
Benefits
- Health Insurance
- 401(k) with match
- Unlimited Paid Time Off
- Remote Work Options
- Flexible Work Hours
- Paid Vacation
- Paid Holidays
- Family Planning Benefits
- Fertility Treatment Support
- Professional Development Budget
- Conference Attendance Budget
- Wellness Program