H&M is a global fashion retailer that sells affordable, trendy clothing and accessories for men, women, teens, and children through both online and physical stores. The company works by maintaining a fast, efficient supply chain to bring runway-inspired styles to customers quickly and at competitive prices, supported by large-scale production and a broad global footprint. It differentiates itself with its extensive international reach, ability to offer a wide range of products for the whole family at low prices, and a focus on sustainability, including eco-friendly lines and recycling programs. The goal is to provide fashionable, quality apparel at accessible prices to a diverse customer base around the world while reducing environmental impact through responsible practices.
Company Size
10,001+
Company Stage
IPO
Headquarters
Stockholms kommun, Sweden
Founded
1947
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H&M Beauty names Sharvari its first India ambassador and unveils festive-season makeup assortment. The actor will lead H&M Beauty's communication in India as the brand expands its fashion-led beauty offer across stores and major online platforms H&M Beauty has appointed actor Sharvari as its first brand ambassador in India and introduced a new makeup assortment featuring her festive-season selections. Sharvari will front the brand's beauty communication in the Indian market as H&M Beauty builds on its first year in the category. The assortment includes fragrance and makeup products and will be available from 1 October through H&M stores across India and online via Hm.com, Nykaa.com and Myntra.com. (PRESS RELEASE) NEW DELHI, Delhi, India, 1-Oct-2026 - /EuropaWire/ - H&M Beauty has named Sharvari as its first-ever brand ambassador in India, pairing the announcement with the launch of a new makeup assortment featuring Sharvari's selections for the festive season. The partnership brings one of Hindi cinema's rising young actors into the H&M Beauty universe, reflecting the brand's fashion-first approach to beauty. Sharvari has built a growing profile across intimate drama and large-scale franchise cinema. She made her big-screen debut in Bunty Aur Babli 2, winning the Best Female Debut award, and has since appeared in Munjya, Vedaa, Main Vaapas Aaunga and YRF's Alpha, which debuted at No. 2 and No. 1 respectively on Netflix's India charts, among 2026's biggest hits. She will next be seen in Sooraj Barjatya's Yeh Prem Mol Liya, scheduled for release in November. As H&M Beauty's India ambassador, Sharvari will lead the brand's beauty communication in the market, bringing her personal perspective and style to H&M Beauty. "I'm incredibly excited to be H&M Beauty's first ambassador in India. I've always loved beauty as a way to express myself, have fun and, most importantly, feel confident in my own skin. What I connect with most about H&M Beauty is the belief that beauty doesn't have to feel complicated It can be accessible, effortless and something you make completely your own. To me, the most beautiful thing is finding the products, looks and rituals that reflect who you are, rather than trying to fit into one idea of what beauty should be. I'm really looking forward to sharing this journey with H&M Beauty and seeing everyone discover their own favorites from the collection." says Sharvari. With fashion at its core, H&M Beauty brings together makeup, fragrance, hair and body care to complete the H&M look. Its assortment spans statement-making beauty products and everyday essentials, positioning beauty as an effortless part of personal style and the final accessory to every look. "We're excited to welcome Sharvari as our first-ever ambassador of H&M Beauty in India. It's been a fantastic first year for the category, and we're looking forward to building on that momentum. With her fresh take on beauty and personal style, Sharvari is the perfect partner as we continue to grow beauty and inspire our customers." says Helena Kuylenstierna, General manager, H&M India. "Sharvari represents the energy and attitude we see in the next generation of beauty in India. She is confident, ambitious and has a strong, individual approach to fashion and beauty. We are incredibly excited to welcome her as the first face of H&M Beauty in India and to build this next chapter together," says Tove Virding, Head of Marketing, H&M Beauty. The partnership represents an important step for H&M Beauty in India as the brand continues to establish itself as a fashion-led beauty destination and brings its approach to a new generation of consumers. The new assortment includes the Elixir Gold Perfume, Blush & Glow Duo Palette, Glow Touch Liquid Highlighter, Waterproof Kajal, Swipe & Smudge Liquid Eyeshadow, Glowy Tint Liquid Blush and Plump Gloss. The range will be available online at Hm.com, Nykaa.com and Myntra.com, as well as at all H&M stores across India from the first of October.
H&M Kids and Morris & Co. bring Strawberry Thief and archival motifs to new autumn childrenswear collection. The collaboration reworks Morris & Co. heritage patterns across knitwear, dresses and coordinated pieces for babies and children, launching online in selected markets on 8 October The H&M Kids and Morris & Co. collaboration reworks heritage patterns including Strawberry Thief across autumn childrenswear for babies and children. H&M Kids has collaborated with Morris & Co. on an autumn childrenswear collection that reinterprets the British design house's heritage patterns, including William Morris's Strawberry Thief, alongside animal motifs, botanicals, florals and two-tone designs. The range spans knitwear, dresses, matching sets and separates for babies and children, with details including intarsia knitting, embroidery, corduroy, wool-mix fabrics, crochet trims and smocking. Morris & Co. H&M will be available online at hm.com in selected markets from 8 October. (PRESS RELEASE) 1-Oct-2026 - /EuropaWire/ - H&M Kids is joining forces with Morris & Co. this autumn for a childrenswear collection that brings reimagined heritage designs into everyday clothing for babies and children. The range centres on one of the British design house's best-known prints, Strawberry Thief, alongside birds, botanicals, signature florals and other archival-inspired motifs. The collaboration spans knitwear, dresses, matching sets and separates, combining a craft-led aesthetic with pieces designed for regular wear. Morris & Co. H&M will be available online at hm.com in selected markets from 8 October. Strawberry Thief has been central to the identity of Morris & Co. since William Morris designed it in 1883. The pattern's birds, strawberries and blossom remain immediately recognisable more than a century later. For the H&M collaboration, the design appears alongside Morris & Co. animal motifs and simpler two-tone patterns, reworked for childrenswear through intarsia knitting, placement embroidery and all-over printed separates, together with rustic stripes and quieter tonal pieces. Texture plays a prominent role throughout the collection, with brushed knit, corduroy and wool-mix fabrics used across smocked dresses, needlecord separates and scalloped-collar blouses. A colour palette of ivory, taupe, chestnut, dusky pink and deep teal gives the range a grounded autumnal feel, while crochet trims and floral embroidery add decorative detail. The overall approach combines nostalgic references with a contemporary childrenswear interpretation while reflecting the craftsmanship associated with both brands. "Our collaboration with Morris & Co. takes the storytelling of Strawberry Thief and brings it into everyday kidswear - pieces that feel rooted in craft but ready for real life. Together, we've created a collection that is about heritage made playful," says Sofia Löfstedt, Head of Kidswear Design at H&M. "Strawberry Thief is all about celebrating the small, wild details in daily life, which felt like the perfect starting point for a children's collection. The story of thrushes visiting the kitchen garden of Morris' countryside home is an idyllic fairy tale in itself, and working with H&M brings these designs to a new generation, in pieces made to be worn, loved and lived in," says Jessica Clayworth at Morris & Co. About Morris & Co. As a political theorist, publisher, environmental campaigner, poet, and outstanding designer, William Morris (1834-1896) was one of the single most influential figures of the nineteenth century, founding Morris & Co. (originally Morris, Marshall, Faulkner & Co.) in 1861. Under his direction, the company grew into a flourishing and fashionable Arts & Crafts decorating business renowned for wallpapers and textiles, becoming part of Sanderson & Sons in 1940. Today, the Sanderson Design Group builds on that proud heritage with the inventive reimagining of Morris & Co. classics, ever upholding the impeccable standard of craftsmanship that has defined all Morris & Co. products since inception. Guided by the creative intuition of William Morris, designs are inspired by treasures in the Morris & Co. archive, which houses historical logbooks, samples of each wallpaper, printed and woven textiles and original wooden printing blocks. With the ability to faithfully transform a space into an Arts & Crafts haven through evocation of the glorious drama and wonderment in nature, the authentic archival documents and designs of Morris & Co. continue to inspire interest and insatiable demand to this day. Media enquiries. Phone: +46 8 796 53 00 EDITOR'S PICK:
Salome Kulangara joins H&M as Ecommerce Lead. With experience spanning eCommerce, digital marketing and creative roles, Salome Kulangara joins H&M as Ecommerce Lead after her tenure at Arvind Fashions. Salome Kulangara has joined H&M as Ecommerce Lead, where she will take on the responsibility of leading the company's Ecommerce function. She shared the update via a LinkedIn post. Previously, she was associated with Arvind Fashions as Key Account Manager from October 2022 to December 2023 and was promoted to eCommerce Lead from January 2024 to September 2026. Earlier, she worked with Pidilite Industries as Senior Executive-Ecommerce Marketing from June 2021 to October 2022. Previously, Kulangara was associated with FoxyMoron as Senior Creative Executive from April 2018 to September 2018 and with Quickchex as Digital Marketing Manager from September 2016 to April 2018. Earlier, she worked with Vanilla-Beans Consulting as Sr Associate-Talent Acquisition from April 2015 to March 2016.
H&M overhauls its onsite search across more than 60 markets in technology partnership with Voyado. H&M has overhauled its onsite search across more than 60 markets, working with Voyado. The retailer says that the move away from keyword matching to an intent driven model has reduced soft exits (where shoppers drift off because of friction rather than choice) by 80% and cut customer exits from search by 30%. Rather than matching search terms to product names, the new setup reads a range of signals at once: stock availability, add to bag actions, purchase behaviour, product newness, revenue performance and customer intent and updates rankings in real-time. "As our business grew, we needed a more intelligent approach to search, ranking, and discovery. We found Voyado to be the best fit for us." says Lars Gezelius, Acting Global Head of Digital at H&M. Erica Sandelin Ekelund, CEO at Voyado, says: "Search is a clear signal of what customers actually want. When a customer searches, they're not browsing - they're telling you. And many retailers are throwing that signal away. H&M recognised the value and used it to rebuild their customer experience from the ground up, and the numbers confirm they were right. The most successful retailers won't be those with the most extensive catalogues. They'll be the ones who understand their customers and what they actually came for." 2026 RTIH Innovation Awards The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world. Its winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November. Its 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson. In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: "This is the awards' fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA's HQ in the West End." "But I'm conscious of the fact that, to quote the legend that is Taylor Swift, You're only as hot as your last hit, baby. So, this year we've moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records." He added: "This year's submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable." Congratulations to its winners, and a big thank you to its sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended its 2025 gathering.
17-year-old fashion retailer closing all stores. September 26, 2026 When people are worried about paying their mortgage and putting food on the table, what they're wearing tends to become less of a focus. "A long-feared cyclical slowdown has arrived. Consumers, affected by the recent period of high inflation, are increasingly price-sensitive. There is also the surprising rise of dupes, the acceleration of climate change, and the continued reshuffling of global trade," according to McKinsey's State of Fashion 2025. Fast-fashion chains, which offer lower prices, should be resilient during challenging economic times. Yet chains like Rhapsodielle, a regional fast-fashion brand, have faced the same controversies and consumer pushback over environmental concerns as bigger brands such as H&M and Shein. Now, Rhapsodielle has shared plans to close down all of its stores. Rhapsodielle shares shutdown plan. Rhapsodielle has decided to close all of its stores. The shutdown notifications began with an Instagram Post confirming the shutdown of the Henderson, Nevada, location. "As we prepare to close this chapter, we invite you to visit us one last time," said the Instagram post. "Thank you for allowing us to be a small part of your lives, your celebrations and your everyday moments," the company shared. That was followed by the company sharing that all of its remaining stores would be closing. "Rhapsodielle employees confirmed its remaining two locations will be closing at the end of October. The storefronts are at 8455 W. Warm Springs Road and 1300 W. Sunset Road, Suite 1211, inside the Mershops Galleria at Sunset in Henderson," according to the Las Vegas Review-Journal. The chain will still accept store credit and gift cards until it closes, according to the Instagram post. Previously, the retailer closed its North Nellis and East Charleston Boulevard location, as well as its West Charleston and South Rampart Boulevard locations. Both of the locations are listed as "permanently closed" on Apple Maps, the Review-Journal added. RTM Nexus CEO Dominick Miserandino thinks that Rhapsodielle faces issues beyond the problems H&M and Schein have struggled with. "The problem for a smaller fast-fashion chain is the math. You have rent, labor, and inventory tied up in physical stores, while the customer can compare you against dozens of online alternatives in seconds. If you miss a trend or buy too deeply, you are marking it down to get it out the door. You don't need many mistakes like that before a store stops making economic sense," he told TheStreet. Here's why fast-fashion chains are struggling. Fast-fashion chains have faced significant pushback over their impact on the environment. "People in the U.S. throw away at least 17 million tons of textiles every year - about 100 pounds of clothing per person. At the same time, unsold blouses, jackets, and other fashion-industry leftovers end up in dumps such as the one in Chile's Atacama Desert, so vast as to be visible from space. Many of these items are fast fashion - made quickly, sold cheaply, and in style for too short a time because the industry relies on novelty to keep consumers buying," Scientific American reported. That's a bigger problem than it seems. "Every year the global garment industry emits up to 10% of the world's greenhouse gas output and uses enough water to fill at least 37 million Olympic-size swimming pools," the publication shared. Fast-fashion retailers sit in an odd place because consumers do want cheap clothes. "Even though shoppers have proven less willing than hoped to pay extra for planet-friendly products, making the business case for sustainability less obvious to executives among other competing priorities, the mounting cost of climate change, and government action to combat it, mean sustainability must remain at the top of the agenda," according to McKinsey. Fast fashion has also been hit by higher costs due to tariffs, although that has been a fluid situation. "It takes a little bit of their competitive edge away," GlobalData Managing Director Neil Saunders told the Los Angeles Times. "They either have to take a hit on their margins," Saunders said, "or they have to put prices up for the consumer, and given that their whole business model is low prices, it might reduce sales." Rhapsodielle quick facts: * Las Vegas-area fast-fashion retailer founded by Julie Kwon in 2009. * The retailer is closing its final two stores at the end of October 2026. * Rhapsodielle previously operated four other Las Vegas-area stores, including locations on North Nellis, East Charleston, West Charleston, and South Rampart. * The retailer's website describes Rhapsodielle as offering fast fashion at affordable prices. * Sources: Las Vegas Review-Journal, Rhapsodielle, Better Business Bureau