Cluster Assistant Director of Sales

Welcome to IHG Hotels & Resorts

We are one of the world’s leading hospitality organisations, with a global portfolio of over 6,600 hotels and more than 375,000 colleagues. Whether your passion lies in building strong business relationships, driving commercial success, or creating exceptional guest experiences, there is Room for You at IHG.

We are looking for a Cluster Assistant Director of Sales to join our team at Hotel Indigo Bintan and Holiday Inn Resort Bintan.

As Cluster Assistant Director of Sales, you will play a key role in driving the commercial performance of both properties by developing and implementing effective sales strategies, maximising revenue opportunities, and strengthening relationships with key accounts and business partners. Working closely with the Cluster Director of Sales, you will support the development and execution of the overall sales strategy to achieve business objectives and maximise market share.

You will lead and motivate the sales team, oversee key account management, identify new business opportunities, and collaborate with Revenue Management, Marketing, and Operations teams to ensure sustainable revenue growth and strong market positioning for both properties.

Your Day-to-Day

• Support the Cluster Director of Sales in developing and executing sales strategies to achieve revenue targets across both properties.
• Lead, manage, and motivate the sales team to deliver individual and collective sales objectives.
• Drive business development initiatives across key market segments, including corporate, leisure, MICE, wholesale, and travel trade.
• Identify new business opportunities and develop strategic partnerships to expand market share and generate incremental revenue.
• Build and maintain strong relationships with key accounts, corporate clients, travel agents, tour operators, and business partners.
• Oversee key account management, sales activities, client appointments, site inspections, and sales presentations.
• Monitor market trends, competitor activities, and business performance to identify opportunities and recommend appropriate sales strategies.
• Work closely with Revenue Management to optimise pricing strategies, business mix, and revenue opportunities.
• Collaborate with Marketing and Operations teams to develop and execute promotional initiatives and ensure alignment with commercial objectives.
• Monitor sales performance, prepare forecasts, review production reports, and implement action plans to achieve budget targets.
• Ensure the sales team consistently delivers professional service and maintains strong client relationships.

What We Need From You

• Proven experience in hotel sales, preferably in a senior sales leadership role such as Assistant Director of Sales or Sales Manager.
• Strong knowledge of the hospitality industry, particularly corporate, leisure, MICE, wholesale, and travel trade segments.
• Demonstrated ability to lead, coach, and develop a high-performing sales team.
• Strong commercial acumen with a proven track record in achieving revenue targets and driving business growth.
• Excellent negotiation, communication, presentation, and relationship-building skills.
• Good understanding of market intelligence, competitor analysis, sales forecasting, and revenue management.
• Strong organisational, analytical, and strategic planning skills.
• A proactive, results-driven, and collaborative mindset with the ability to manage multiple priorities across two properties.
• Excellent command of English; additional language skills, particularly Mandarin, would be an advantage.