Full-Time

Corporate Counsel

Posted on 11/21/2024

Klaviyo

Klaviyo

1,001-5,000 employees

Marketing automation for e-commerce businesses

Data & Analytics
Consumer Software

Compensation Overview

$184k - $276kAnnually

Senior

Boston, MA, USA

Category
Legal
Risk & Compliance
Legal & Compliance
Requirements
  • J.D. from an accredited law school and active bar membership in at least one jurisdiction.
  • 5+ years of legal experience, preferably in-house or at a law firm, with a focus on digital marketing, product counseling, and/or technology law.
  • In-depth understanding of email and SMS marketing laws, including CAN-SPAM, TCPA, the Telephone Consumer Protection Act, and other applicable regulations.
  • Experience with data privacy laws (GDPR, CCPA, etc.) as they relate to marketing practices and customer communications.
  • Strong knowledge of advertising law, consumer protection regulations, and digital marketing compliance issues.
  • Familiarity with SaaS business models and marketing technologies is a plus.
  • Excellent legal research, writing, and communication skills.
  • Ability to simplify complex legal concepts and communicate them clearly to non-legal stakeholders.
  • Practical knowledge of how marketing teams work and how marketing technology platforms operate.
  • Strong business acumen and the ability to navigate legal risks in a fast-paced, high-growth environment.
Responsibilities
  • Provide legal counsel to product, engineering, and marketing teams on the development and execution of email, SMS, and other digital marketing features, ensuring compliance with marketing laws (e.g., CAN-SPAM, TCPA) and data privacy regulations (e.g., GDPR, CCPA).
  • Identify, assess, and mitigate legal risks related to product features and marketing campaigns. Ensure adherence to consumer protection, advertising, and data handling laws, including ensuring clear consent management for marketing communications.
  • Review, negotiate, and draft contracts related to product development, third-party vendors, and marketing services. Develop internal policies and guidelines to align marketing practices and product features with applicable legal standards.
  • Advise marketing teams on the legal aspects of email, SMS, other digital campaigns and claims substantiation, ensuring compliance with relevant advertising laws, disclosures, and consumer protections.
  • Work closely with product, marketing, privacy, and compliance teams to ensure legal and regulatory alignment across product offerings, customer communications, and marketing strategies.
  • Conduct training for internal teams on marketing law, product compliance, and data privacy issues. Monitor industry trends, regulatory changes, and best practices to keep Klaviyo’s marketing efforts ahead of emerging legal requirements.

Klaviyo offers marketing automation and customer data management tools tailored for e-commerce businesses. Their platform enables companies to collect and analyze customer information to create personalized marketing campaigns, including email and SMS outreach. Unlike competitors, Klaviyo focuses specifically on e-commerce and operates on a subscription model that scales with business needs. The company's goal is to help e-commerce businesses build stronger customer relationships and drive growth through data-driven marketing.

Company Stage

IPO

Total Funding

$757.3M

Headquarters

Boston, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

3%

1 year growth

22%

2 year growth

41%
Simplify Jobs

Simplify's Take

What believers are saying

  • Klaviyo's successful IPO and substantial funding, including $1.478B, provide strong financial backing for future growth and innovation.
  • The launch of Klaviyo AI and its continuous feature expansion position the company as a leader in AI-driven marketing automation.
  • Strategic partnerships, such as with Nosto and LiftEngine, enhance Klaviyo's ecosystem and offer clients comprehensive solutions for personalized marketing.

What critics are saying

  • The competitive landscape in marketing automation is intense, with rivals like ConvertKit and Amazon's Buy With Prime posing significant threats.
  • Rapid expansion and the integration of new features may lead to operational challenges and potential service disruptions.

What makes Klaviyo unique

  • Klaviyo's deep integration with e-commerce platforms like Shopify and its focus on personalized marketing automation set it apart from broader marketing automation tools.
  • The company's robust AI suite, including features like Flows AI and review sentiment analysis, offers advanced capabilities that many competitors lack.
  • Klaviyo's Partner Programs connect businesses with expert agencies, enhancing the platform's usability and customer satisfaction.

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