IM Digital, a commerce consultancy and enterprise systems integrator, has been named a 2026 Klaviyo Global Partner of the Year. The award recognises partners across Klaviyo's ecosystem based on performance metrics and customer success stories. IM Digital is a Klaviyo Elite Master Partner. Its work spans CRM migration, marketing automation, customer-service integration, and personalisation for consumer brands. Client results include a 34% reduction in operating expenses for mindbodygreen after a six-week migration from Iterable to Klaviyo. SIG SAUER reported a 100% increase in email revenue, while Samplize's on-site forms generated $33,800 in attributed revenue, up 213%. "Winning the Global Partner of the Year award is a testament to our team's dedication," said Justin Ragsdale, chief revenue officer of IM Digital.

Loop uses AI to transform retail returns experience. Samir Kamnani, Senior International Programme Manager at Loop, specializes in helping retailers leverage technology to enhance the returns and post-purchase experience. With a background in product marketing and computer information systems from Chapman University, Kamnani has transitioned from Spireon to ecommerce and retail technology, focusing on balancing customer experience with profitability at Loop. Loop's ai-driven approach to returns management. Loop operates as an operations platform centered on retention, enabling brands to build customer confidence throughout the shopping journey. The company emphasizes simplifying the post-purchase experience, including tracking, returns, exchanges, protection, and customer support, transforming these touchpoints into opportunities for engagement. Trusted by over 5,000 brands, Loop has processed more than 100 million returns and offers tools like Workflows, Instant Exchanges, Shop Now, Checkout+, and Bonus Credit to reduce costs and increase customer lifetime value. Loop's competitive edge lies in its proprietary AI engine, trained on data from over 200 million shoppers, 100 million returns, and 1.4 billion shipments. This enables retailers to predict consumer behavior, encourage exchanges, and identify fraudulent activities. A recent report, The Returns Revenue Gap, revealed that 55% of British shoppers have abandoned purchases or stopped shopping with retailers due to returns policies, highlighting the direct impact on revenue and loyalty. Implementation focuses on seamless integration with existing ecommerce infrastructure, with success measured through metrics like exchange adoption, retained revenue, and refund rates. Best practices involve using data to understand return reasons and guide next steps. Challenges and opportunities in UK retail for 2027. UK retailers face pressure to protect margins while meeting consumer expectations for convenience. Fraud is another growing issue, as 31% of UK consumers admit to providing inaccurate return reasons, while 56% of retailers still rely on manual reviews to detect fraud. According to Kamnani, the opportunity lies in using data to manage returns intelligently - encouraging exchanges, reducing friction, and identifying risks. Loop aims to shift retailers from reactive to proactive strategies by leveraging AI to predict behavior, personalize experiences, and protect revenue. With 56% of retailers still using manual reviews for fraud detection, there is significant potential for technology adoption to streamline processes and enhance retention. Strategic partnerships powering Loop's ecosystem. Loop's effectiveness stems from its extensive network of over 6,000 partners across the ecommerce ecosystem. These collaborations include marketing and development agencies, logistics providers, and technology platforms that brands depend on for seamless operations. Key partners in the UK, such as Vervaunt, Domaine, and VisualSoft, specialize in enhancing the pre-and post-purchase experience through strategic expertise. Technology integrations with Shopify, Klaviyo, and Gorgias enable Loop to embed its AI-driven tools directly into retailers' existing systems. Shipping and fulfillment partnerships with OpenBorder, Sendcloud, and Global-e further streamline cross-border returns and reverse logistics, reducing friction for international shoppers. The company's 120 technology integrations showcase its commitment to interoperability. These partnerships allow brands to combine Loop's retention-focused platform with tools that optimize marketing, inventory management, and customer support. By aligning with industry leaders, Loop empowers retailers to create cohesive customer journeys while maintaining operational efficiency. The collaborative approach ensures that brands can scale globally without overhauling their core infrastructure, a critical factor for retailers managing complex, multi-channel operations. AI expansion and proactive returns strategies. Loop is advancing its AI capabilities beyond product recommendations and fraud detection to forecast returns and personalize the customer journey. By analyzing data from every interaction, it aims to shift retailers from reactive processing to proactive engagement. Kamnani emphasizes that each return generates actionable insights, enabling brands to refine products, optimize inventory, and anticipate customer needs. This transformation positions returns as a strategic lever for retention rather than a cost center. The company's vision includes embedding AI more deeply into pre-purchase stages, using predictive analytics to identify high-risk returns before they occur. Early indicators from Loop's platform suggest that integrating AI into returns workflows can reduce manual reviews by automating decision-making for low-risk cases. With only 16% of retailers currently using AI for fraud detection, the potential for scalable, intelligent systems remains significant. Loop's goal is to turn every return into a data point that strengthens customer relationships and operational resilience. Research indicates that 76% of retailers acknowledge the returns experience's impact on loyalty, yet only 6% prioritize customer churn as a post-purchase challenge. Closing this gap requires retailers to adopt data-driven approaches that align customer satisfaction with business outcomes. Loop's tools, such as Workflows and Instant Exchanges, automate these strategies, ensuring that returns become a seamless extension of the shopping journey rather than an endpoint.

Singapore leads Asia in AI-powered holiday shopping. Singapore shoppers are leaning on artificial intelligence to plan this year's festive gift-buying more than any other market surveyed, according to new research from Klaviyo, released at the marketing platform's inaugural K:SGP event in the city on Tuesday. The event marked the first regional edition of Klaviyo's global K:SGP series, coming two months after the autonomous B2C customer relationship management (CRM) platform opened its Asia headquarters in Singapore in August. Singapore shoppers lead the region on AI-assisted shopping. Klaviyo's State of the Holiday Buyer Report 2026, which surveyed 500 consumers in Singapore as part of an eight-market study, found that 81 per cent of local shoppers plan to use AI to search for holiday gifts this year, the highest adoption rate of any market surveyed. Shoppers who use AI assistants are also likely to spend more. The report found that 31 per cent of AI-assisted shoppers plan to spend more than they did last year, compared with 10 per cent of shoppers who do not use AI, a three-fold difference. Close to one in five Singapore shoppers now list AI assistants as a top source for gift ideas, ahead of brand emails. Relevance appears to matter more to shoppers than who, or what, writes a message: 60 per cent of respondents assume brand communications are already AI-generated, and 55 per cent said they do not mind whether content is written by AI or a person, as long as it is relevant. Email remains the most preferred channel at 52 per cent, though nearly half of consumers said they prefer SMS, WhatsApp or mobile app notifications. "AI is changing how people discover and spend, and nowhere is that clearer than in Singapore," said Ed Hallen, co-founder and chief strategy officer at Klaviyo. "This holiday season, more shoppers will start with an AI assistant to find the right gift and will spend more. That's a big opportunity for businesses who are ready to meet them." New tools let marketers keep control of AI personalisation. Alongside the research, Klaviyo detailed updates to two AI tools built for brands on its platform. Composer, its marketing agent, can now flag issues such as an underperforming campaign on its own, rather than waiting for a prompt. Customer Agent, its AI support tool, answers shopper questions in more than 100 languages and displays local currency to simplify cross-border sales. Both tools draw on a brand's own customer data to decide who to contact and when, while marketers set the goals and limits those systems work within. "Consumers aren't asking whether a brand used AI to create something. They're asking whether it's relevant to them," said Jamie Domenici, chief marketing officer at Klaviyo. "AI should be doing the heavy lifting, not replacing the marketer." Singapore-founded Castlery among early adopters. Singapore-founded furniture retailer Castlery is among the brands using Klaviyo's tools across email, SMS and WhatsApp. The company said automated flows built on the platform now drive 74 per cent of its Klaviyo-attributed revenue in the first half of 2026, as it shifts focus from acquiring new customers to retaining existing ones. "Our focus now is on building relationships that last, which means understanding how customers want to furnish their homes and building flows that anticipate what they need next," said Leah Howatson, general manager, international markets at Castlery. Klaviyo counts more than 205,000 paying customers globally, including Mattel, TaylorMade, Glossier and Liquid Death. Share with your friends: Discover more from techcoffeehouse.com. Published by