Klaviyo

Klaviyo

Marketing automation for e-commerce businesses

About Klaviyo

Simplify's Rating
Why Klaviyo is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Boston, Massachusetts

Founded

2012

Overview

Klaviyo provides marketing automation and customer data management tools specifically designed for e-commerce businesses. Their platform allows companies to collect, store, and analyze customer data, which helps in creating personalized marketing campaigns. Businesses can use Klaviyo to implement automated marketing strategies such as email and SMS campaigns, as well as personalized product recommendations, which are essential for enhancing customer engagement and loyalty. Unlike many competitors, Klaviyo operates on a subscription-based model, where clients pay based on the number of contacts and services needed, ensuring a consistent revenue stream while allowing businesses to scale their marketing efforts. The goal of Klaviyo is to empower e-commerce businesses to foster stronger customer relationships through data-driven marketing.

Simplify Jobs

Simplify's Take

What believers are saying

  • Klaviyo's new features enhance personalization across multiple marketing channels.
  • Recognition as a top SMS marketing service boosts Klaviyo's industry credibility.
  • Klaviyo's revenue grew 34% year-on-year, indicating strong financial performance.

What critics are saying

  • Increased competition from companies like Domaine threatens Klaviyo's market share.
  • Klaviyo's stock dipped 16% post-IPO, raising concerns about financial stability.
  • Reliance on partner programs could pose risks if partners underperform.

What makes Klaviyo unique

  • Klaviyo integrates natively with customer data sources for seamless marketing automation.
  • The platform offers personalized marketing campaigns through email, SMS, and in-app messaging.
  • Klaviyo's subscription model provides scalable marketing solutions for e-commerce businesses.

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Funding

Total Funding

$1354.5M

Above

Industry Average

Funded Over

7 Rounds

Notable Investors:
IPO funding comparison data is currently unavailable. We're working to provide this information soon!
IPO Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

401(k) Company Match

Paid Holidays

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

↓ -1%

1 year growth

↓ -1%

2 year growth

↓ -1%
Klaviyo
Mar 24th, 2025
Build better customer relationships with automated SMS conversations, mobile in-app messaging, and custom objects

This month, Klaviyo Inc. is proud to announce three new features designed to help marketers personalize even further, and across more channels.

Klaviyo
Mar 11th, 2025
Introducing the K:Partners program: multiply your impact, accelerate your growth

At Klaviyo, Klaviyo Inc. is taking that to the next level with the launch of the K:Partners Program - an evolution designed to empower its partners, accelerate success, and amplify the value Klaviyo Inc. deliver together.

The Manila Times
Mar 8th, 2025
Best SMS Marketing Platforms (2025): Klaviyo Named Top SMS Marketing Service by Expert Consumers

Expert Consumers has recognized Klaviyo as the top SMS marketing platform for 2025

HR Tech Wire
Feb 26th, 2025
Klaviyo to Participate in Morgan Stanley Technology, Media & Telecom Conference

Klaviyo (NYSE: KVYO), the only CRM built for B2C brands, today announced that Andrew Bialecki, Co-Founder and CEO, will participate in a fireside chat at the Morgan Stanley Technology, Media & Telecom Conference on Tuesday, March 4, 2025 at 7:50 p.m. ET / 4:50 p.m. PT.

PR Newswire
Feb 11th, 2025
Domaine Deepens Investment In Commerce Personalization With Crm Lifecycle Marketing Services

NEW YORK, Feb. 11, 2025 /PRNewswire/ -- Domaine, the world's largest Shopify design and development practice, is deepening its investment into commerce marketing and personalization with a heightened focus on CRM and Lifecycle Marketing Services

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