Chief Commercial Officer

Chief Commercial Officer – SiGMA Group

About SiGMA World

SiGMA World is a global events, media and technology group working across gaming, emerging technology, digital health and affiliate marketing.

Founded in Malta in 2014, we’ve grown into a team of 450+ people across six global offices in Malta, Cyprus, Serbia, Armenia, Brazil and the Philippines. We bring together businesses, entrepreneurs, investors and industry leaders from around the world through our events, media, digital products, education, investment and philanthropic initiatives.

Today, SiGMA is home to a diverse portfolio of businesses and brands, giving our team the opportunity to work across different industries, markets and projects.

We’re always looking for talented people who want to grow with us and be part of what we’re building next!

Role Purpose

The Chief Commercial Officer (CCO) will lead the overall commercial strategy, revenue performance and growth of SiGMA Group across all brands, regions, products and revenue streams.

This is a Group-wide leadership position with commercial responsibility spanning SiGMA Events, AIBC, FXWorld, AGS, the SiGMA Nexus Executive Programme, exhibitions, conferences, sponsorships, awards, poker, VIP and executive programmes, and other commercial products developed by the Group.

Working closely with the CEO, CFO, Managing Directors, regional heads and functional leaders, the CCO will oversee and coordinate commercial operations across all territories, ensuring a consistent, results-driven approach to revenue generation, business development and client relationships.

Key Responsibilities

1. Commercial Strategy & Business Growth

Develop and execute the Group's overall commercial strategy, translating business objectives into clear, measurable plans across events, regions, products and revenue streams.

Identify opportunities for expansion into new markets, partnerships and business verticals, working closely with Managing Directors and senior leadership to establish commercial priorities and sustainable growth plans.

Provide strategic commercial direction for the launch of new events, products and regional operations, ensuring opportunities are commercially viable and aligned with the Group's wider objectives.

2. Revenue Management, Forecasting & Performance

Take full ownership of Group commercial revenue targets, establishing clear performance expectations across regions, events, teams and individuals.

Oversee revenue forecasting, pipeline management, rebooking performance and inventory utilisation to ensure accurate financial visibility and early identification of potential revenue gaps.

Provide senior leadership with regular reporting on revenue performance, forecasts against targets, pipeline development, regional results, major opportunities and commercial risks.

Establish measurable KPIs across Sales and Account Management, ensuring accountability, consistent performance monitoring and timely corrective action where required.

3. Global Sales & Regional Leadership

Lead and develop the global Sales and Account Management organisation, ensuring teams across all territories operate with clear structures, responsibilities and commercial objectives.

Work closely with regional Managing Directors and commercial leaders to optimise market coverage, account ownership, pipeline development, client engagement and sales performance.

Regularly assess team effectiveness, resource allocation and commercial priorities, making adjustments where necessary to improve results.

Build a high-performing, accountable and client-focused sales culture through strong leadership, coaching and the development of senior commercial talent.

4. Commercial Products, Inventory & Pricing

Maintain strategic oversight of the Group's commercial inventory, including exhibition space, sponsorships, conferences, awards, media, VIP programmes, Nexus, poker, branding and activation opportunities.

Collaborate with internal teams to identify new commercial opportunities and determine how products should be developed, packaged, positioned and priced.

Ensure premium inventory is managed strategically, taking into account market demand, availability, commercial value and client expectations.

Oversee pricing strategies, discounting and exceptional commercial agreements while continuously reviewing product performance and identifying opportunities to improve or expand the Group's commercial offering.

5. Sponsorship Strategy & Delivery

Lead the Group's sponsorship strategy, working closely with Marketing, Events, Logistics, Conferences, Poker and Production teams to develop commercially attractive and operationally achievable sponsorship opportunities.

Ensure sponsorship packages are appropriately priced, clearly defined and effectively communicated across departments, with agreed deliverables understood and fulfilled.

Identify potential delivery risks early, oversee the resolution of commercial issues and maintain strong client relationships throughout the sponsorship lifecycle.

6. Strategic Client Relationships, Retention & Rebooking

Maintain senior oversight of the Group's most important client accounts and strategic partnerships, building long-term relationships with major operators, affiliates, suppliers, technology providers, financial businesses and other industry stakeholders.

Personally support high-value negotiations, strategic client discussions and escalations where senior commercial involvement is required.

Own the Group's client retention and rebooking strategy, ensuring consistent processes are in place for pre-event engagement, onsite meetings, renewals, post-event follow-up and lost-client analysis.

Use client feedback, retention trends and rebooking performance to strengthen relationships, improve the commercial offering and maximise long-term client value.

7. New Business Development & Cross-Selling

Drive new business development across all markets, brands and commercial products, identifying high-value prospects, emerging sectors and additional revenue opportunities.

Ensure commercial teams maintain strong pipelines well ahead of event launches and actively pursue opportunities for international business expansion.

Develop a coordinated approach to cross-selling across the wider SiGMA ecosystem, maximising the value of existing client relationships and identifying opportunities for collaboration between business units.

Work closely with the CCOs and senior commercial leadership of SiGMA Play and iGaming Academy to explore strategic partnerships and shared growth opportunities.

8. Strategic Partnerships & Executive Relationships

Provide commercial and strategic oversight of the SiGMA Nexus Executive Programme, ensuring it attracts relevant senior executives, industry leaders and key decision-makers.

Leverage the programme to strengthen executive relationships, facilitate valuable industry introductions and generate meaningful commercial opportunities across the Group.

Support the development of high-level strategic partnerships that enhance SiGMA's market position, international reach and long-term commercial growth.

9. Event Commercial Strategy

Provide strategic commercial input into the planning, development and execution of SiGMA events, ensuring event layouts, exhibition zones, premium locations, sponsorship visibility and industry segmentation support revenue objectives and client expectations.

Collaborate with Managing Directors, Events and operational teams to align event planning with commercial demand, inventory opportunities and the overall client experience.

Maintain a strong senior commercial presence at key international events, engaging directly with major clients, supporting important negotiations and resolving high-level commercial matters when required.

10. Commercial Systems, Processes & Automation

Develop and improve scalable commercial systems and processes that support consistent performance across the Group's international operations.

Oversee the effectiveness of CRM systems, pipeline management, contracts, lead management, client communications, account ownership, rebooking, reporting and commercial dashboards.

Identify opportunities to introduce automation, streamline internal workflows and improve coordination between commercial and operational teams.

Ensure systems provide accurate commercial data, clear accountability and efficient processes, allowing teams to dedicate more time to revenue generation and client relationship development.

11. Team Development & Commercial Excellence

Ensure Sales and Account Management teams have the skills, knowledge and commercial understanding required to perform effectively across the Group's products and markets.

Develop a structured approach to training and capability building, covering consultative selling, value-based selling, negotiation, objection handling, cross-selling, account development and product knowledge.

Ensure commercial teams are properly prepared for the introduction of new events, products, markets and business verticals.

Continuously evaluate and improve how SiGMA sells, manages client relationships and generates revenue, strengthening leadership capability, commercial discipline and accountability across the organisation.

Overall Accountability

The Chief Commercial Officer will have ultimate responsibility for the Group's commercial strategy, revenue performance, sales leadership, client relationships and commercial infrastructure.

The role is central to driving sustainable revenue growth, strengthening SiGMA's global commercial presence and ensuring the Group's businesses operate with a coordinated, commercially focused approach.

Requirements 

• Willingness to travel internationally for major events and strategic client meetings.
• Strong CRM, forecasting, commercial analytics and revenue management capabilities.
• Experience managing senior commercial leaders and restructuring or improving underperforming teams.
• Strong understanding of complex B2B sales, strategic partnerships, sponsorships and recurring client revenue.
• Experience scaling commercial operations internationally.
• Demonstrated ownership of substantial multimillion-euro revenue targets.
• Strong background in iGaming, Forex, financial services or related B2B industries.
• Proven experience leading large, geographically distributed Sales, Business Development and Account Management teams.
• 12–15+ years of B2B commercial experience, including at least 5 years in senior commercial leadership.
• Understanding of the events landscape
• Excellent command of the English language and strong interpersonal skills
  

Why SiGMA Group? 

• Grow with us – Play an important role in SiGMA's continued expansion across markets and help strengthen our presence within the industry.  
• Free iGaming Academy access – Develop your industry knowledge with access to professional courses and training.  
• Travel perks – Attend major gaming events, visit our international offices, and build relationships with industry leaders around the world. (T&Cs apply)
• Performance rewards – High performers are recognised and provided with opportunities for career progression through annual reviews and bi-yearly performance check-ins.  
• International exposure – Work with market leaders and senior industry stakeholders across SiGMA's global network.