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Full-Time

Events Marketing Manager

Confirmed live in the last 24 hours

Persona

Persona

201-500 employees

Provides identity verification tools for businesses

Cybersecurity
Enterprise Software

Compensation Overview

$120k - $150kAnnually

+ Equity Packages

Mid, Senior

San Francisco, CA, USA

Hybrid position in San Francisco.

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 4+ years of events marketing experience, preferably within B2B SaaS
  • Proven success executing large trade shows, including booth creation/design, staff planning, onsite management, budgeting, and post-event follow up
  • Excellent verbal and written communication skills
  • Strong attention to detail, highly organized and proactive approach to troubleshooting
  • Self-motivated, resourceful, results-driven, and able to thrive in a fast-paced environment
  • Familiarity with Marketo and SFDC is a plus
  • Ability to travel ~40%-50% of the time
Responsibilities
  • Drive and align with key stakeholders across Sales and Demand Generation on event strategies, with a focus on (but not limited to) trade shows
  • Manage end-to-end planning and execution of events. This includes strategic planning, event marketing, budget, logistics, communication, event tech, gifting, execution, and conducting post event analysis/ROI
  • Set events KPI, monitor performance, analyze results, and provide actionable recommendations to optimize future event strategies with a focus on driving pipeline growth
  • Work closely with Content and Demand Generation on marketing campaigns to help drive sales goals and deal acceleration via events
  • Build processes for repeatability and scalability of events activities. Drive and deliver best practices and process improvement documents
  • Partner with customer-facing teams and work with champions, user, and partner groups to host ancillary and support events around our trade show strategy
  • Support events team on ad-hoc projects, including both internal and external events
  • Stay informed on industry research and trends to explore and test new event opportunities

Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The goal of Persona is to humanize the online verification process while ensuring that businesses can trust the identities of their users.

Company Stage

Series C

Total Funding

$217.6M

Headquarters

San Francisco, California

Founded

2018

Growth & Insights
Headcount

6 month growth

6%

1 year growth

16%

2 year growth

51%
Simplify Jobs

Simplify's Take

What believers are saying

  • Persona's innovative solutions like the Know Your Seller (KYS) tool help marketplaces comply with new regulations, potentially increasing demand for its services.
  • The launch of advanced tools like Graph for fraud detection and link analysis positions Persona as a leader in combating sophisticated online fraud.
  • Strategic partnerships and collaborations, such as with AtData and Sentilink, enhance Persona's service offerings and market reach.

What critics are saying

  • The identity verification market is highly competitive, with established players like Trulioo posing significant challenges.
  • Legal issues, such as the class action lawsuit involving DoorDash drivers, could harm Persona's reputation and client trust.

What makes Persona unique

  • Persona's focus on humanizing online identity verification sets it apart in a market often dominated by purely technical solutions.
  • The company's comprehensive suite of tools, including Web and iOS SDKs, allows seamless integration into client platforms, enhancing user experience and operational efficiency.
  • Persona's partnerships with companies like AtData and Sentilink bolster its capabilities in fraud prevention, making it a more robust solution compared to standalone identity verification services.