Full-Time

Store Manager

Reformation

Reformation

1,001-5,000 employees

Direct-to-consumer sustainable fashion retailer

Compensation Overview

$70k - $125k/yr

Greenwich, CT, USA

In Person

Category
Retail (1)
Required Skills
Inventory Management

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Requirements
  • Minimum of 5 years Retail Experience required.
  • Minimum of 4 years Retail Management Experience required.
  • Experience working with a sales or retail organization and/or operationally intensive business.
  • Ability to work in a fast-paced, cross functional team environment setting.
  • Strong interpersonal skills and the ability to interact effectively with diverse personalities
  • The drive to take on new challenges with the self-motivation for continuous personal and team development
  • The ability to set clear objectives and inspire the team to reach their highest potential
  • Ability to set the standard for operational efficiency, adhering to processes and systems to maximize team and business results, and identifying opportunities for improvement
  • The skills to collaborate strategically with cross-functional partners in the pursuit of shared business outcomes
  • A proactive and entrepreneurial sense of urgency and ability to prioritize important work
  • A keen eye for identifying and evaluating new business opportunities
  • Understanding of Retail Labor Laws
  • GSuite experience a plus
Responsibilities
  • Measure and Monitor sales performance taking action to improve business performance when needed.
  • Ownership of operational execution of store to achieve necessary revenue targets while balancing budget and expenses
  • Use a high level of business acumen to understand the business drivers and opportunities and build solutions.
  • Consistently meet and exceed store sales goals.
  • Drive the execution of an elevated client experience acting as a brand ambassador - embody brand values, engage customers on the brand and share the stories of Reformation with a focus on educating on sustainability.
  • Lead the sales floor and deliver an excellent customer experience through a customer first mindset to build loyal client relationships
  • Assist customers and monitor client interaction with the team and technology, provide in the moment coaching for continuous improvement
  • To create an optimal balance of sales and service by having the right people, in the right place at the right time through effective scheduling while achieving payroll goals
  • Deliver and maintain extraordinary customer experience NPS scores.
  • Uphold consistent inventory accuracy and controls in store. Lead & train the team in store to ensure consistent deliverables.
  • Contribute to Loss Prevention in all areas of the business, set expectations & own training for the store team.
  • Ensure facility maintenance, presentation and organization.
  • Lead merchandising presentation and concept standards utilizing retail & product reporting to regularly strategize for the customer experience and productivity of the business.
  • Provide real-time and weekly feedback on product and sales performance to corporate partners to influence allocations and the success of the business
  • Ensure the selling floor reflects the brand and concept standards at all times, train support staff and develop talent in visual and digital merchandising
  • To manage the day-to-day performance of the retail teams, enabling progressive career development and an incredible employee experience.
  • Accountable for hiring, training and development of the store team across all areas of the business.
  • Provide performance feedback to ensure growth, change and results Understand current culture and areas for improvement, work with Regional Director for constant improvement through activations, recognition, and thorough communication
  • Own Reviews / Development Plans / Disciplinary Action and Corrective Action for the team
Desired Qualifications
  • GSuite experience a plus

Reformation designs and sells eco-friendly clothing, ranging from casual jeans to wedding attire, through its website and physical retail stores. The company operates a direct-to-consumer model that manages the entire lifecycle of a garment, including a recycling program where customers trade old clothes for store credit. Unlike traditional fashion brands that rely on third-party retailers, Reformation maintains full control over its supply chain and pricing to ensure sustainable practices are met at every step. Its goal is to reduce the environmental impact of the fashion industry by providing stylish, sustainable alternatives to standard apparel.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Vernon, California

Founded

2009

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Simplify Jobs

Simplify's Take

What believers are saying

  • Reformation raised $210.9 million in its July 2026 IPO at $15 a share.
  • Revenue reached $507.1 million in 2025, with 90% from DTC channels.
  • Manchester, Princeton, and the Umbro capsule show momentum in stores and collaborations.

What critics are saying

  • Permira still owns about 49%, so public investors get limited control.
  • Gross margin fell to 60.2% in 2025, pressured by tariffs and discounting.
  • Expansion can erode quality; past rapid growth drew fan criticism and reputation damage.

What makes Reformation unique

  • Reformation couples DTC, 72 stores, and Los Angeles design-to-manufacture control.
  • Its 2026 IPO filings highlight 20 straight quarters of double-digit net revenue growth.
  • The brand keeps a sustainability-led premium niche, avoiding fast-fashion sameness.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

401(k) Retirement Plan

401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

23%
The Manc
Aug 10th, 2026
Cult US sustainable clothing brand Reformation to open in Manchester city centre.

Cult US sustainable clothing brand Reformation to open in Manchester city centre. It's the brand's first UK store outside London. Cult US sustainable clothing brand Reformation is set to open its doors in Manchester very soon. Since it was first founded in Los Angeles all the way back in 2009, Reformation has gone on to become one of the largest sustainable womenswear brands on the planet, and is now known and loved for making beautiful, timeless apparel and accessories that aim to 'inspire confidence' across life stages and occasions. Operating on a business model that pairs a smart approach to merchandising with a responsive supply chain, Reformation now operates more than 70 retail stores across the US, UK, Canada, and France. At the heart of the Reformation story is a genuine commitment to 'doing things differently'. Since day one, sustainability has been woven into everything the brand makes - from the eco-certified fabrics and responsible factories, to its famously transparent sustainability reports. Currently, Reformation has five UK stores to its name - but, it may come as no surprise to fans of the brand that they're all in London. That's why the news of this new Manchester opening is such a big deal. Set to be the label's first UK store outside of the capital, Reformation has secured a prime spot on King Street in the heart of the city centre, and although there's no confirmed opening date as of yet, if the shop windows saying 'Summer 2026' are anything to go by, Manc Group can only imagine it'll be very soon. Read more: "For Manchester, it's a landmark moment, and for King Street, it's the latest signal that this is one of the UK's most exciting retail destinations," a spokesperson for King Street said in a statement. Stay tuned for details on opening dates to be announced in due course. Featured Image - The Manc Group

Los Angeles Times
Aug 4th, 2026
How an L.A. vintage boutique became a billion-dollar company.

How an L.A. vintage boutique became a billion-dollar company. Aug. 4, 2026 3 AM PT See more from the L.A. Times in Google Search. Set Los Angeles Times as preferred * From a small La Brea vintage shop to a market value nearing $1 billion, Reformation's IPO caps a meteoric rise for an L.A.-born sustainable fashion brand now spanning 70 stores worldwide. * Built on a cheeky sustainability mission and cult-favorite dresses worn by celebrities and wedding guests, Reformation targets style-conscious shoppers seeking pieces that last without fast-fashion guilt. * As the company pours IPO cash into aggressive global expansion, analysts warn that shareholder pressure and past quality stumbles could test its eco-conscious image - and Wall Street patience. What started as a little tailored vintage clothing store on La Brea Avenue blossomed into a billion-dollar company. Reformation, the women's clothing company, is known for its sustainable mission and slogan: "Being naked is the #1 most sustainable option. We're #2." Its clothes have been spotted on the shoulders of celebrities such as Taylor Swift and Hailey Bieber for more than a decade, but it wasn't until last week that Reformation was listed on the stock market, and with a rise in its share price midday Monday, its market value climbed above $950 million. It has been a stunning rise, starting with management and manufacturing out of Los Angeles and expanding to 70 locations, mainly in the United States, with 13 in California and storefronts in Canada, France and the United Kingdom. It plans to use the money it raised to open 12 to 14 stores each year. July 16, 2026 "We're still really early on in our inning," Reformation Chief Executive Hali Borenstein said in an interview with CNBC. "We have less than 1% penetration of our core market, and so you're going to see a lot more from us." Still, some consumers and analysts are concerned that growing too much could damage the brand and the quality and sustainability it is known for. "At one point I feel like Reformation was trying to grow too fast, and that's where they lost sight of quality," Jessica Ramirez, co-founder of the Consumer Collective, a consumer insights company, said. "I wouldn't want that same pressure to come back once they're public, which is what tends to happen." The apparel company was founded by Yael Aflalo, a California native, in 2009. It started with Aflalo customizing vintage clothing in the back of a store and selling it before transitioning to producing its own clothing using sustainable materials. Sept. 30, 2025 In 2013, Aflalo started designing and manufacturing clothes along with tailoring, and began selling them through a website. Reformation opened a factory in Los Angeles the same year. At the time, the company was best known for its dresses, but over the next few years expanded its offerings to more apparel. Reformation opened its first international stores in Toronto and London in 2019, when it partnered with private equity firm Permira to further scale. Aflalo continued to lead the company until 2020, when Borenstein took over as CEO. On its website, the company lists Tencel, recycled cotton and dead-stock fabrics as some of its preferred materials to meet its sustainability standards. It also discusses practices such as limited collections it uses to keep the environmentally friendly label. It found a niche of fashionable consumers who wanted cutting-edge clothes you could wear to a wedding but also something that could last and was better for the environment than mass-produced products. "They were a sustainable apparel brand that wasn't a potato sack," Ramirez said. "For a long time, that's really what we had: product that was sustainable and it wasn't good-looking". April 10, 2026 The brand emphasizes that its pieces are meant to last even with heavy use and not just be tossed. One Reformation fan once wrote in the New Yorker that the brand's sustainable, minimalist dresses developed a cult following for finding the right price point, "mostly priced in the low three digits - just the right amount to blur the lines between those who thought of a two-hundred-and-eighteen-dollar jumpsuit as an affordable basic and those for whom it would be an impractical splurge." Although it has done well in its sweet spot, it could face the headwinds that many hot brands do as they struggle to grow beyond their hardcore fans and remain relevant. Reformation has tried to position itself outside of other millennial brands, analysts say, but the cyclical nature of the apparel market makes the category a tough sell. Apparel companies, including Allbirds, which has pivoted since listing, can often struggle in the stock market as they lose buzz after their initial public offerings. Sept. 12, 2024 "Look at Birkenstock. It hasn't been a bad company, and there's still always a lot of questions around it," Ramirez said. "On Running has been having year-over-year growth that is unseen, and they still get tanked when earnings come through." Reformation has faced worries it was growing too much in the past. A few years ago, the brand started facing criticism for lowered quality as it began rapidly opening more stores and introducing new product offerings such as bags and shoes. Some fans said they noticed that dip in quality back then. Felipe Caro, a business professor at UCLA, said he was skeptical of Reformation's ability to hold on to its sustainable image after going public, which is part of the brand's popularity. He said investors may have to compromise on scale in order for the brand to continue to see success with its current customer base. "I'm not seeing them growing to the scale of H&M or Uniqlo," Caro said. "But that doesn't mean it's necessary. Given that they charge higher prices, they might be able to remain very healthy financially without having to have the numbers that you see at the fast-fashion brands." May 19, 2026 It might also struggle with balancing its sustainability goals with shareholder pressure to lower costs. Ramirez said Reformation may see some difficulty with investors understanding the brand and the uncertainty around direct-to-consumer brands. "When you're private, you can just say, 'I want to do it this way,' and maybe forgo a little bit of profit in order to achieve other things that are considered important," Caro said. "Do they just say we only care about profit, forget about the sustainability part? That might kill the brand." Reformation says it has only scratched the surface on its potential customer base. And now it has the war chest to go after more types of consumers. Borenstein said the company isn't feeling the same pressures as the rest of the retail industry, because of the wide customer base it attracts. "Our active customer numbers are incredibly strong, and so we are feeling really good about our ability to continue to execute throughout the year, even with all of the dynamic environment that we are operating in." More to read. Inside the business of entertainment. The Wide Shot brings you news, analysis and insights on everything from streaming wars to production - and what it all means for the future. By continuing, you agree to its Terms of Service, which include arbitration and a class action waiver. You agree that Los Angeles Times and its third-party vendors may collect and use your information, including through cookies, pixels and similar technologies, for the purposes set forth in its Privacy Policy such as personalizing your experience and ads. Annika Duneja is a business reporting intern at the Los Angeles Times. She graduated from the Hussman School of Journalism and Media and the Kenan Flagler Business School at the University of North Carolina at Chapel Hill, where she wrote for the Daily Tar Heel's City & State Desk. She has previously worked at CNBC and NBC4 Washington, and is a native of Washington, D.C.

Infor Capital
Jul 30th, 2026
IPO market gains momentum: $16.5B in recent closings as Asian tech dominates, US consumer emerges.

IPO market gains momentum: $16.5B in recent closings as Asian tech dominates, US consumer emerges. Asian semiconductors lead $16.5B in recent closings Four major initial public offerings closed in the past two weeks, generating $16.5 billion in capital - and signaling a market awakening after months of caution. The surge tells two distinct stories: Asian semiconductor chips leading with $15.3 billion, and American consumer brands testing investor appetite with their own debuts. The timing matters. After a 2026 marked by deal delays and deflated valuations, this cluster of closings arrives with enough capital and enough variety to suggest something deeper than a brief rally. It's real money behind real companies. But it's also a moment to examine where the money is flowing - and where it isn't. When semiconductors dominate, Asia leads. The headline number comes from Asia's chip sector. On July 21, China's CXMT closed a $8.5 billion IPO on Shanghai's A-share market, becoming the country's largest semiconductor debut. Nine days later, Hong Kong's Zhongji Innolight closed a $6.81 billion listing - Asia's second-biggest IPO of 2026 so far. Together, those two chip companies account for 93% of the closed IPO volume in this fortnight. The scale reveals a capital priority: semiconductor supply chains matter more to global investors than almost anything else right now. Both companies are positioning themselves as alternatives to Korean and Taiwanese chip makers, tapping into what amounts to a reshoring narrative embedded in every government policy from Washington to Beijing to Brussels. But here's the constraint. The semiconductor IPOs, however large, are technology-driven businesses with limited consumer visibility. They matter to engineers and supply-chain planners. They don't capture headlines outside of tech circles - and they don't set the tone for broader market sentiment the way consumer brands can. American consumer brands find their window. Jersey Mike's Subs raised $1 billion in its IPO on July 30, entering the public markets with a valuation that reflects two decades of expansion and a franchise model that has proven resilient through recessions. The same day, Reformation - the LA-based fashion brand backed by Permira - closed a $210.9 million offering, betting that upmarket sustainable fashion can command premium valuations even in a period of cautious consumer spending. These deals matter less for their size than for what they signal. Neither Jersey Mike's nor Reformation are venture-scale companies or technology platforms. They're profitable, cash-generative businesses selling tangible goods and services to everyday consumers. Their successful closings suggest that investors are no longer solely focused on AI-first narratives or moonshot valuations. The pendulum is beginning to swing back toward fundamentals. Yet the gap between semiconductor and consumer IPO volumes - $15.3 billion versus $1.2 billion - underscores an uncomfortable truth: investor confidence in consumer-facing businesses remains conditional. Jersey Mike's and Reformation succeeded because they have proven business models, strong cash flow, and backing from credible private equity firms. Pure consumer bets without that track record would face a far harder road. The pipeline looms large. Looking ahead, the IPO pipeline is crowded with prospective debuts that dwarf the amounts InforCapital, partnership has seen close. Shein, the Chinese fast-fashion giant, is reportedly pursuing a Hong Kong IPO in the $40-50 billion range. Zepto, India's rapid-commerce unicorn, is evaluating a listing around $8 billion. GrubMarket, the California-based B2B marketplace, filed confidentially for a U.S. IPO at a $4.5 billion valuation. Moonshot AI and other large-scale China-focused AI firms are preparing pre-IPO fundraising rounds at $30-50 billion valuations. The prospective volume - more than $90 billion in combined valuations - represents what the market might absorb if sentiment holds. But it's also a reminder of the contingency at play. IPO windows don't stay open indefinitely. A market shock, a shift in regulatory appetite, or a repricing of tech assets could narrow the window considerably. The companies filing now are racing against a ticking clock of investor attention. This is why the CXMT and Zhongji closings matter even more than their absolute size suggests. They're proof that mega-scale listings can still work, and that semiconductors have found a constituency willing to commit capital at scale. If those deals had failed to price, or had come to market and tanked on opening day, the entire pipeline would likely be postponed. Instead, they succeeded - and the market is now watching to see what happens next. Sectoral and geographic variance. The geographic split in recent closings reveals where investor conviction is strongest. Asia - specifically China and Hong Kong - captured 93% of the closed IPO volume in this window. This is not a surprise. Chinese and Hong Kong exchanges have been more aggressive about welcoming large-cap listings in sectors where Western regulators have grown cautious, particularly semiconductors and AI. And the retail investor bases in both markets are deep and willing to bid up offerings on opening day. The U.S. market, by contrast, showed up with Jersey Mike's and Reformation - both consumer brands, both profitable, both avoiding any controversy around data privacy, geopolitical risk, or regulatory overhang. It's a narrower window for U.S. IPOs, and it favors companies with clean stories and proven profitability. Venture-scale tech companies and high-growth unprofitable businesses are finding the climate much less hospitable. What the numbers don't capture. Raw IPO volume is a blunt measure of market health. These four closings moved $16.5 billion, which is substantial but hardly transformative in a year where trillions in M&A activity and venture capital deployment continue. What matters more is the composition of the closings and the signal they send to other would-be issuers. The presence of CXMT and Zhongji suggests that large, strategic, fundamental-driven companies can still find receptive markets. The success of Jersey Mike's and Reformation indicates that American consumer and retail businesses can IPO profitably if they have clean balance sheets and proven unit economics. Together, these four data points tell would-be issuers that the window is open - but only for certain types of companies. Venture-scale companies with questionable profitability trajectories, consumer platforms with unclear competitive advantages, and any company perceived as carrying regulatory risk are still waiting for a different moment. That moment may come. But the IPO market of late July 2026 is disciplined in a way the IPO markets of 2021-2022 decidedly were not. Forward momentum, contingent on execution. The pipeline - Shein, Zepto, GrubMarket, and others - represents genuine capital-seeking opportunities. If even half of these companies complete their IPOs in the next 90 days, InforCapital, partnership'll be talking about a sustained market recovery, not a brief rally. That's the question before the market now: Is this the beginning of a normalized IPO cycle, or a dead-cat bounce before another downturn? The data suggests the former is more likely. The companies that have closed IPOs recently are large, profitable or clearly path-to-profitability plays, and positioned in sectors (semiconductors, consumer staples) where there's genuine long-term demand. The pipeline companies, while more speculative, are also mostly well-capitalized and backed by credible sponsors. What could stop it? A broader market correction would obviously matter. An adverse ruling on Chinese IPOs from U.S. regulators could derail plans for several pipeline companies. A slowdown in tech spending or consumer discretionary spending would make later-stage companies in those spaces less attractive. But absent those headwinds, the IPO market looks positioned for a sustained recovery through the rest of 2026 and into 2027. For now, $16.5 billion in recent closings is the loudest signal InforCapital, partnership has. It says investors are ready to back large-scale companies with proven models. It says Asia remains the market of choice for capital-intensive tech infrastructure. And it says that American capital markets still have a role to play, so long as companies keep their stories simple and their financials clean.

FashionNetwork.com
Jul 30th, 2026
Clothing brand Reformation, backers raise $210.9 million in IPO.

Clothing brand Reformation, backers raise $210.9 million in IPO. Reformation Inc., a sustainable womenswear brand, and shareholders including its private equity backer Permira raised $210.9 million in an initial public offering that priced at the bottom of its marketed range. The Vernon, California-based company sold shares at $15 apiece, according to a statement Wednesday. The company marketed 9.48 million shares, and the selling backers offered 4.58 million, for $15 to $17. At the IPO price, Reformation has a market value of roughly $886 million based on the outstanding shares listed in its filings. Founded in 2009, the company touts a sustainable supply chain with a technology-forward shopping experience. The company generated roughly 90% of its 2025 revenue from its direct-to-consumer channel. Reformation passed one million active customers across its DTC channel last year and had about 1.14 million as of March 28, the filing shows. Reformation had a net loss of $12.1 million on revenue of $112.3 million in the 13 weeks ending March 28, compared with a net loss of $5.6 million on revenue of $86.1 million in a comparable period a year earlier. The company generated gross margin of 70% for the period, which was positively impacted by approximately 900 basis points due to tariff refunds. Reformation has delivered 20 consecutive quarters of double-digit net revenue growth through the first quarter of 2026, its filings show. In 2025, it reported annual net revenue of $507.1 million, representing a 19% compound annual growth rate from 2023. Permira is expected to beneficially own approximately 49% of the outstanding shares after the IPO, the filings show. Founder Yael Aflalo's family trust will have about 20% of the shares. The IPO was led by JPMorgan Chase & Co. and Morgan Stanley. The company is expected to trade Thursday on the New York Stock Exchange under the symbol REF.

GeneOnline
Jul 20th, 2026
Reformation launches IPO under ticker symbol REF

Reformation launched its initial public offering on Monday, 20 July 2026, transitioning from a private company to a publicly traded corporation. The company began trading at 11:12 GMT under the ticker symbol REF. The move follows standard regulatory procedures for companies listing on public exchanges. Investors can now purchase shares and access the company's financial disclosures and registration statements through official stock market reporting channels. Market participants have the opportunity to review the specific terms and conditions of the offering through these publicly available documents.