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Forma.ai

Real-time sales compensation modeling platform

Business Development Representative

Sales Development RepresentativeConfirmed live in the last 24 hours
Full-timeToronto, ON, CanadaIn-person

About the Job

Requirements

  • 1–2 years of experience in business development, enterprise business development, or strategic pipeline generation in B2B SaaS.
  • Proven success engaging, qualifying, and generating sales opportunities.
  • Experience talking to senior leaders at large organizations.
  • Experience with high annual contract value deals and long sales cycles.
  • Expertise in account-based strategies and highly personalized outreach.
  • Experience scaling outreach and leveraging automation while maintaining a high-quality touch.
  • Experience working closely with go-to-market leadership.
  • Comfort using customer relationship management, analytics, and engagement tools to manage and measure top-of-funnel activities.

Responsibilities

  • Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance.
  • Execute personalized outbound outreach across email, phone, LinkedIn, and other channels.
  • Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion.
  • Qualify prospects to understand their priorities, challenges, and potential fit for Forma.ai.
  • Book qualified meetings and create new pipeline for Account Executives.
  • Use customer relationship management and sales engagement tools to manage activity, track engagement, and stay organized.
  • Partner closely with Account Executives on target accounts, messaging, and outreach.
  • Follow up with inbound leads, event attendees, and prospects engaged through marketing programs.
  • Work with Marketing to turn account engagement and intent signals into targeted outreach.

About the Company

Forma.ai

Real-time sales compensation modeling platform

Forma.ai provides a real-time modeling platform that helps businesses optimize sales compensation. It lets customers test different compensation ideas against historical data to estimate costs and potential impact, then implement the best-performing plan. The product works by running simulations on past sales data to forecast outcomes under various pay structures, enabling quick experimentation and rollout of new strategies. Forma.ai differentiates itself by offering live, scenario-based testing at scale for organizations ranging from startups to large enterprises across the globe, including customers like Autodesk. Its business model is service-based, typically charging a subscription fee for access to the platform. The company aims to turn sales compensation into a strategic advantage by making it faster and easier to design, compare, and deploy compensation plans that align with business goals.

Company size
51-200
Company stage
Series B
Total funding
$58M
Headquarters
Toronto, Canada
Founded
2016

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