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Beam

Crowdfunding platform funding housing, training, jobs

Storytelling and Marketing Lead

Marketing Generalist & ManagementUpdated on Nov 12
Full-timeMelbourne VIC, AustraliaA$110k - A$140k /yrHybrid

About the Job

Requirements

  • At least 5 years of relevant experience in some combination of social media, content marketing, public relations, events, email marketing, and/or demand generation.
  • A high level of autonomy and ownership, including the ability to build strong relationships with customers and colleagues and develop the knowledge needed to tell stories effectively.
  • Excellent written and spoken English, with the ability to tailor clear, concise messages to audiences including senior government officials, frontline staff, and prospective employees.
  • Ability to learn and use marketing tools such as HubSpot, Webflow, Figma, and Customer.io.

Responsibilities

  • Own the strategy and execution of communications and marketing efforts in Australia, including content creation, sales enablement, events and field marketing, demand generation, and public relations.
  • Become an expert and trusted partner in the role’s vertical and work closely with Sales and Customer Success to identify opportunities proactively.
  • Speak regularly with customers to develop a deep understanding of frontline work and AI.
  • Plan an integrated marketing communications strategy and design and execute activities including customer stories for the website, video, blog, one-pagers, and social media; public relations, partner and influencer marketing; sales and Customer Success enablement through slides, outreach sequences, training, and account-based marketing; demand generation through paid and organic channels; events and field marketing, including conferences and customer dinners; webinars, podcasts, and virtual events; long-form thought leadership including ebooks and research reports; and newsletters and email communications.
  • Identify and craft story opportunities involving AI, social care, employment, human interest, or data-led angles.
  • Build influencer networks with membership bodies and trade press.

About the Company

Beam

Crowdfunding platform funding housing, training, jobs

Beam is a social enterprise and certified B Corp that uses crowdfunding to help disadvantaged people in the UK—such as those who are homeless or refugees—secure jobs, housing, and essential skills. It works by partnering with local authorities and charities to identify individuals in need and create personalized crowdfunding campaigns that the public can fund. Public donations cover costs like training, housing, and other services, with Beam earning revenue from service fees and partnerships with like-minded organizations. Since 2017, Beam has supported over 2,500 individuals. The company differs from others by combining a crowdfunding model with targeted social services and strong collaboration with public bodies, all aimed at delivering practical outcomes rather than just funding. Beam’s goal is to expand its impact, helping more people transition into stable work and housing while building sustainable funding through service fees and partnerships.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2017

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