Full-Time

Product Marketing Manager

Confirmed live in the last 24 hours

Hi Marley

Hi Marley

51-200 employees

Communication platform for insurance claims process

Enterprise Software
Financial Services

Entry, Junior

Boston, MA, USA

Requires onsite presence in Boston for two days each week.

Category
Product Marketing
Product
Requirements
  • 1-3 years of product marketing or relevant experience preferred
  • Proven track record working with an enterprise sales model (large deals, long sales cycles and large buying group)
  • Ability to drive complex, cross-functional projects without a step-by-step playbook with the ability to manage key stakeholders while working towards defined business goals
  • Customer obsessed and consistently brings the customer point of view and quantitative insights into product and go-to-market strategy discussions
  • Gifted writer, storyteller and communicator that can easily convey complex topics and concepts to a range of audiences (business user, executive, practitioner) in multiple form factors (presentations, copywriting, thought leadership, webinars)
Responsibilities
  • Understand customer needs through interaction with internal Subject Matter Experts, market and competitive analysis, research, interviews, and product usage data. You’ll use this understanding to impact strategy, influence product roadmap priorities and develop compelling sales collateral.
  • Follow and analyze market trends to develop positioning and messaging that speaks to our prospects and customers.
  • Be the expert on our buyer and the buying group as well as the organizational and market dynamics that exist.
  • Work closely with Growth, Customer, Operations and Product teams to develop key messaging and value proposition for new products and features.
  • Work alongside Product, Solutions Consulting and Customer Care teams to develop enablement assets that will communicate the value of our offering internally and externally.
  • Work closely with the Customer Success team to ensure that release highlights, maintenance windows and customer notifications are sent in an accurate and timely manner to the Hi Marley customer base.
  • Work with other members of the Marketing team to craft compelling messaging and create marketing campaigns that align with the buying process.
  • Support product launches/releases by orchestrating the different functional teams to ensure release readiness is complete and that the product is delivered on schedule.

Hi Marley enhances communication in the insurance industry, focusing on the claims process. Their platform uses text messaging to improve the efficiency of interactions between insurance companies and their clients. By offering a software-as-a-service (SaaS) solution, Hi Marley allows insurance carriers to integrate their communication tools into existing systems on a subscription basis. This approach helps insurance companies boost customer satisfaction and streamline operations. Hi Marley distinguishes itself from competitors through strategic partnerships with companies like Copart and Guidewire, which enhance its platform and market reach. The company's goal is to transform the claims process by making communication more effective and efficient.

Company Stage

Series B

Total Funding

$60.7M

Headquarters

Boston, Massachusetts

Founded

2017

Growth & Insights
Headcount

6 month growth

0%

1 year growth

20%

2 year growth

9%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent $25M Series B funding supports platform innovation and market expansion.
  • Partnerships with companies like Farm Bureau Insurance enhance service and customer satisfaction.
  • Formation of Insurance Advisory Council guides product and go-to-market strategies.

What critics are saying

  • Increased competition from similar insurtech startups may dilute market share.
  • Rapid technological advancements require continuous innovation to meet customer expectations.
  • Potential data privacy concerns could impact operations and regulatory compliance.

What makes Hi Marley unique

  • Hi Marley offers a unique AI-enabled texting platform for the insurance industry.
  • The platform enhances claims processing through efficient text messaging and customer interaction.
  • Strategic partnerships with Copart and Guidewire expand Hi Marley's market reach.

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