Diabetes Marketing

Job Description

1. 品牌战略与IBP管理

• 制定并推动糖尿病产品年度品牌战略及IBP计划。
• 基于市场环境、竞争格局及客户需求，识别品牌增长机会并制定行动方案。
• 推动品牌定位、核心信息及品牌故事的持续优化。
• 监测品牌绩效指标，确保实现销售、市场份额和患者获益目标。

2. VBP后管理

• 推动VBP后业务模式转型及解限控策略落地。
• 与准入、医学、销售团队协作。
• 制定不同等级医院及基层市场差异化增长策略。

3. 客户洞察与市场增长驱动

• 深入分析客户行为和市场趋势，挖掘增长机会。
• 推动客户分层管理和客户观念升级项目。
• 支持KOL管理及学术推广策略制定。
• 利用数据洞察优化资源配置和推广效率。

4. 市场活动与内容管理

• 主导品牌推广活动及关键学术项目规划与执行。
• 开发和更新品牌宣传材料及数字化内容。
• 确保品牌信息传递的一致性与合规性。
• 推动创新数字营销项目提升客户互动效果。

5. 跨职能协作

• 与销售、医学、市场准入、政府事务、供应链及分析团队紧密合作。
• 协调跨部门项目资源，确保战略高质量执行。
• 支持销售团队能力建设和品牌培训。

6. 业务分析与绩效管理

• 跟踪市场表现及竞争动态。
• 定期进行业务回顾，提出优化建议并推动执行。

Additional location(s) Compensation Information:

Required Skills:

Marketing Budget Management, Marketing Strategy Implementation, Market Research, People Leadership, Pricing Strategies, Principles of Marketing, Product Lifecycle Management (PLM), Strategic Thinking

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Not Applicable

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

01/31/2027

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.