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Full-Time

Performance Marketing Manager

Updated on 7/22/2024

Coast

Coast

11-50 employees

Fleet and fuel card payment management solutions

Financial Services

Compensation Overview

$110k - $140kAnnually

+ Signing Bonus + Equity Grant

Senior

New York, NY, USA

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
SQL
SEO
Google AdWords
Marketing
Requirements
  • 4+ years of performance marketing experience
  • Proven track record of hands-on experience managing substantial budgets
  • Expertise in Google Ads and Bing Ads, experience with Meta and Linkedin ads
  • Experience with media buying outside of self-service channels
  • Experience optimizing campaigns for revenue for a B2B account
  • Advanced analytical skills, including proficiency with excel and sql
  • Strong storytelling and presentation skills
Responsibilities
  • Own end-to-end execution of in-market paid media campaigns including paid search, paid social, trade media, and other paid media
  • Own budgets, targeting, reporting, analysis and optimization of all campaigns in portfolio
  • Develop appropriate testing and optimization processes for every channel in your portfolio
  • Spearhead website and landing page optimization program
  • Work closely with the demand gen and content teams to educate them on efficacy of existing/planned campaigns
  • Own GA4, Google Tag Manager, and other MarTech
  • Own dashboarding and reporting of paid media initiatives
  • Share-out detailed reporting and narrative as it relates to performance of channels and campaigns
  • Bonus: Own keyword strategy and technical SEO

Coast provides a versatile fleet and fuel card solution with advanced controls and real-time visibility, offering efficient fleet and fuel payment management for businesses of all sizes. The technology encompasses customizable controls and secure transaction alerts, ensuring a flexible and secure solution for fleet and fuel payment management.

Company Stage

Series A

Total Funding

$192.5M

Headquarters

New York, New York

Founded

2020

Growth & Insights
Headcount

6 month growth

3%

1 year growth

7%

2 year growth

30%

Benefits

Medical, dental, & vision coverage

Meaningful stock options

Flexible vacation policy

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