Full-Time
Posted on 10/31/2025
Designs and sells hardware and software
$120.3k - $210.1k/yr
San Diego, CA, USA
In Person
Apple designs, manufactures, and sells hardware and software across iPhone, iPad, Mac, Apple Watch, and Apple TV, plus services like the App Store, Apple Music, iCloud, and Apple Pay. The products work together through an integrated ecosystem where devices run Apple’s own operating systems and sync data via iCloud, delivering a seamless user experience. It differentiates itself by controlling both hardware and software end-to-end, maintaining a unified design, and expanding services and spatial computing. Its goal is to provide a cohesive, high-quality experience across devices while growing services revenue and expanding its ecosystem.
Company Size
10,001+
Company Stage
IPO
Headquarters
Cupertino, California
Founded
1976
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Siri AI, Apple Intelligence, child safety tools: Key takeaways from Apple's WWDC. Apple unveiled Siri AI, expanded Apple Intelligence and integrated new AI features across its apps. The company also introduced enhanced child safety tools, upgraded photo editing features and expanded Liquid Glass customisation. 09 Jun 2026 09:01AM Add CNA as a trusted source to help Google better understand and surface our content in search results. Read a summary of this article on FAST. Apple unveiled its long-awaited overhaul of Siri, introducing a new AI-powered version of the personal assistant alongside expanded child-safety tools and software updates across its ecosystem at its annual Worldwide Developers Conference on Monday (Jun 8). Here are the key announcements from the event: Siri AI. * Apple introduced Siri AI, a new AI-powered personal assistant integrated with Apple Intelligence capabilities that can understand personal context, analyse on-screen content, search the web, understand images and complete tasks across apps. * The assistant is more conversational, allowing users to refer back to previous interactions and engage in extended exchanges. * Apple also introduced a dedicated Siri app that lets users revisit conversations across devices and use visual intelligence and writing tools integrated throughout Apple's platforms. * The company will launch a beta version of Siri AI later this year. It will initially not be available on iOS and iPadOS in the European Union. In China, Siri AI and the other new Apple intelligence features will not be available as Apple works through regulatory requirements. Apple Intelligence and integration across Apple apps. * Apple unveiled a new generation of Apple Intelligence built on updated Apple Foundation Models developed through a collaboration with Google's Gemini technology. * The models run on users' devices and through Apple's Private Cloud Compute infrastructure, enabling improved reasoning, image understanding and image-generation capabilities. * Apple also emphasised its privacy-first approach, saying user data processed through Apple Intelligence is not stored or accessible to the company. * The company is integrating Apple Intelligence across apps, including Safari, Messages, Mail, Calendar and Phone, enabling features such as automatic tab organization, webpage monitoring, natural-language event creation and contextual assistance during calls. * Apple Intelligence is also being added to the Home and Shortcuts apps, enabling AI-generated summaries of security camera footage, natural-language search of recorded clips and the creation of automations through simple text prompts. Child safety features. * Apple introduced enhanced child accounts that automatically enable age-based safeguards, including restrictions on adult websites, age-appropriate media and App Store content. Parents can also limit children to only approved apps. * The company added an "Ask to Browse" feature that requires children to seek parental approval before visiting new websites. * Communication Safety has been expanded to warn children and blur images and videos containing gore or violent content, building on existing protections for nudity. * Parents can set schedules for app access, manage screen-time allowances and monitor how children use their devices. Image Playground and AI photo editing. * Apple unveiled a revamped Image Playground that can generate photorealistic images from text prompts, transform photos into different styles and create images using people from a user's photo library. * The company also introduced new AI-powered photo editing tools, including an upgraded Cleanup feature, an Extend tool that expands image boundaries, and Spatial Reframing, which allows users to adjust a photo's composition after it has been taken. Liquid Glass. * Apple expanded customisation options for its Liquid Glass design with new controls that allow users to adjust its appearance. * The company also redesigned app icons with additional Liquid Glass layers, which it said make them appear sharper, more defined and visually distinctive.
Apple debuts sleep apnoea notifications for Apple Watch, Hearing Test feature for AirPods Pro users in India. Apple announced the launch of sleep apnoea notifications for Apple Watch and Hearing test feature for AirPods Pro users in India. 22 May 2026 Apple has announced the launch of sleep apnoea notifications for Apple Watch users and the Hearing Test feature for AirPods Pro users in India. "AirPods Pro 3 provide a clinically validated Hearing Test feature for users to test their hearing levels in the comfort of their own home," said Apple. Sleep apnoea notifications for Apple Watch in India. Sleep apnoea is a prevalent disorder in which breathing momentarily stops during sleep, preventing the body from getting enough oxygen. Breathing Disturbances is a new Apple Watch metric that uses the Accelerometer to detect small movements at the wrist associated with interruptions to normal respiratory patterns during sleep. Every 30 days, Apple Watch will analyse breathing disturbance data and notify users if it shows consistent signs of moderate to severe sleep apnoea so they can speak to their doctor about next steps, including potential diagnosis and treatment. For more informed conversations with their healthcare providers, users can export a PDF that shows when sleep apnoea may have occurred, three months of breathing disturbance data, and additional information. Apple notes that Breathing Disturbances can also be used to assess restfulness of sleep. Breathing Disturbances can be influenced by alcohol, medications, sleep position, and more. Users can view their nightly Breathing Disturbances in the Health app, where they are classified as elevated or not elevated, and can be viewed over a one-month, six-month, or one-year period. Hearing Test feature for AirPods Pro. To give users even more insights into hearing health, Apple says it is "introducing an intuitive, clinical-grade hearing test based on the standard clinical approach called pure-tone audiometry that users can take themselves with their AirPods Pro and a compatible iPhone or iPad." Users can take the convenient test in about five minutes from the comfort of their own home. The Hearing Test feature leverages advanced acoustic science and provides users with an interactive experience. When a user completes the test, they will see an easy-to-understand summary of their results, including a number representing hearing loss in each ear, a classification, and recommendations. The results, which include an audiogram, are stored privately and securely in the Health app, and can be shared with a healthcare provider to have more informed conversations. The Hearing Test feature is supported on AirPods Pro 2 and later with the latest firmware paired with a compatible iPhone or iPad with iOS 18 or iPadOS 18 and later, and is intended for people 18 years or older. For the latest tech news and reviews, follow us on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.
Apple acquires company that develops avatar software specifically for use in video chats and lessons.
The UI everyone loves to hate just won a Gold medal. Apple's controversial "Liquid Glass" design takes top honors at the 105th ADC Awards Toggle Dark Mode Discover more Cell Phones Mobile app development Apple's new Liquid Glass design may not be everyone's cup of tea, but it's clearly turning heads in some corners of the design community - and in a good way. This week, Apple took home four prestigious awards from the Art Directors Club (ADC) for the new UI design, including a Gold Cube - the second-highest honor bestowed by the organization. It's worth noting that the ADC Awards specifically listed "iOS 26 Liquid Glass," which means they were focusing on the iPhone design rather than the iPad or the Mac. That will likely make sense to many Mac users, who have found the translation of the Liquid Glass UI to macOS 26 Tahoe less than ideal. Liquid Glass feels very much at home on iOS, and while it takes some getting used to, it's not really a jarring experience. In fact, most of the people I've spoken to who were nervous about updating to iOS 26 because of Liquid Glass found their opinions ranged from neutral to positive after a few weeks of actually using it. While that's not universally true, it's fair to say that for many, it's the change away from a familiar design and adjustment to a new one that's the real issue. Discover more Apple device repair Apple accessory store Apple TV content Either way, the ADC Awards prove that "actual designers like it," as Bloomberg's Mark Gurman points out. The Gold Cube for iOS 26 Liquid Glass was awarded in the "Interactive / UX / UI" category, while Apple won a Silver Cube for "Experiential Deign / Digital Experiences" and two Bronze Cubes for "Experiential Design / Consumer Experience" and "Innovation." The four awards together placed Liquid Glass at #27 among the "Most Awarded Work Rankings." Liquid Glass wasn't the only area in which Apple took home some ADC Awards. It also won two Gold Cubes for last fall's Apple TV rebranding - one for the cinematography and one for the animated logo - as well as a Direction Gold Cube for its "Someday" ad and two more Gold Cubes for "I'm Not Remarkable" - one for Music and Use of Sound and another for Online Video. The Gold Cube is one of the most prestigious awards the ADC hands out, but Apple has also previously taken home two Black Cubes - ADC's Best of Show award that's only given to one recipient each year. These were for the "Bounce" AirPods ad in 2020 and "Barbers" in 2018, an ad that showed off Portrait Mode on the iPhone 8. Apple has also won numerous other Gold Cube awards over the years, but like its two Black Cube awards, these are much more frequently awarded for its ad campaigns. For example, it won five Gold Cubes in 2019, all of which were for its "Welcome Home" ad designed to show off the HomePod's immersive listening experience. While few outside of the art and design industry have heard of it, the ADC Awards were founded by the Art Directors Club in 1921, which means they're now on their 105th year and are actually the longest continuously running industry award show in any discipline. While many of the awards focus on advertising, digital media, and photography, they actually run the entire gamut of art and design, from magazines and newspapers to logos, packaging and product design, photography, gaming, and experiential design, as this week's Liquid Glass awards show.
Apple has acquired Patchflyer, a German firm specialising in colour management and digital imaging, according to European Union listings. The company, run by sole employee Jonathan Marvin Ochmann, develops proprietary tools for colour science, spatial measurements and acoustic modelling. Patchflyer's main product, Color.io, is a web-based application for colour management and grading of digital imaging. The acquisition, which took place last October, could see the technology integrated into Apple products such as Final Cut Pro or Pixelmator Pro. Financial terms of the deal were not disclosed. Patchflyer's website describes the firm as a specialist in developing tools and script libraries that offer unique approaches to complex virtual instruments.