Regional Director of Operations

Salary Range: 140000 to 150000 (Currency: USD) (Pay period: per-year-salary)

WHAT YOU’LL DO:

OWN & GROW THE BUSINESS

• Deliver the region’s business plan, with accountability for achieving sales, profitability, labor, COGS, operating income, EBITDA, guest experience, and operational performance targets across 70+ bakeries.

• Know your business inside and out—using P&Ls, performance data, guest insights, and what you see in the field to understand what’s driving results and where opportunities exist.

• Set clear regional priorities and translate company goals into focused plans that District Managers can execute with their teams.

• Identify opportunities to grow sales, improve productivity, manage costs, and strengthen profitability without compromising the guest or Insomniac experience.

• Recognize what’s working and scale it across the region, always looking ahead to anticipate risks, opportunities, and what the business will need next. 

• Quickly diagnose underperformance, address root causes, and hold leaders accountable for sustained improvement. 

BUILD LEADERS WHO BUILD LEADERS

• Lead, coach, and develop a high-performing team of District Managers who own their businesses and their results.

• Build leaders who can read their business, diagnose problems, make sound decisions, develop their teams, and take action with confidence.

• Make coaching part of how you lead—observe, ask great questions, give candid feedback, recognize great performance, and hold leaders accountable for both what they deliver and how they lead.

• Create a strong culture of training and development where leaders know what great looks like and have the capability to deliver it.

• Hold every leader accountable for building the next leader, creating a deep bench and strong succession pipeline across the region.

• Partner with the People team to identify and develop high-potential talent, strengthen retention, and create opportunities for great Insomniacs to grow their careers.

DELIVER EXCEPTIONAL OPERATIONS & AN ALWAYS WARM EXPERIENCE

• Set a high bar for operational excellence across product quality, food safety, cleanliness, speed of service, hospitality, and brand standards.

• Ensure every bakery delivers an Always Warm experience for our guests, recognizing that how we deliver results matters as much as the results themselves.

• Stay close to the business through purposeful bakery and market visits—observing operations, coaching leaders, talking with guests and Insomniacs, and identifying opportunities to improve.

• Know when to coach and when to jump in. When the business needs you, roll up your sleeves and work alongside the team to stabilize the operation and understand the root cause.

• Use those moments to build capability—solving what needs to be solved today while developing leaders who can solve it themselves tomorrow.

MOVE THE BUSINESS FORWARD

• Turn company strategy into great field execution, ensuring leaders understand what we’re doing, why it matters, and what great looks like.

• Lead change with speed, clarity, and confidence while challenging your team to continually find better and simpler ways to operate.

• Partner across Marketing, Finance, Digital, Supply Chain, People, Development, and other teams to successfully bring new products, programs, technology, bakery openings, and company initiatives to life.

• Be a strong voice for the field, bringing real operating and performance data into company decisions and candidly sharing what is, and isn’t working.  

• Remove barriers and unnecessary complexity that get in the way of our leaders running great businesses, developing their teams, and serving our guests.

Qualifications

QUALIFICATIONS:

• 10+ years of progressive multi-unit restaurant, retail, or hospitality operations experience, including 5+ years leading multi-unit field leaders such as Regional Director/District Managers or equivalent. Restaurant/QSR or high-volume food service experience strongly preferred.

• Proven success leading a large, geographically dispersed business with full P&L accountability across multiple markets; experience overseeing 50+ locations strongly preferred.

• Experience operating within small to mid-sized, high-growth companies comfortable with the pace, ambiguity, and hands on problem solving that comes with scaling a business, not just running within an already mature system.

• Strong business and financial acumen across sales, EBITDA, labor, COGS, budgeting, forecasting, and expense management with a track record of delivering results to plan.

• A proven leader of leaders who sets clear expectations, coaches with purpose, builds accountability, and develops leaders who can confidently own their businesses.

• Demonstrated success building strong teams, developing high-potential talent, strengthening succession pipelines, and promoting from within.

• A strong operator who can use data to diagnose performance, identify root causes, and turn insights into action while staying close enough to the field to know what the numbers don’t tell you.

• A hands on leadership style. You know how to lead through others, but when the business needs you, you’re willing to roll up your sleeves and jump in.

• Experience leading through growth and change, with the ability to turn strategy and innovation into consistent field execution.

• Strong communication, relationship-building, and influencing skills across field teams, senior leadership, and cross-functional partners.

EDUCATION & OTHER REQUIREMENTS

• Bachelor’s degree preferred; equivalent relevant leadership experience will be considered.

• Ability to travel approximately 50–70%, including regular overnight travel.

• Ability to work a flexible schedule based on business needs, including evenings, late nights, weekends, and holidays.

• Ability to perform the essential functions of the role with or without reasonable accommodation.