Full-Time

Assistant Manager-Sales

Posted on 8/7/2025

Diageo

Diageo

10,001+ employees

Global premium spirits and beer producer

No salary listed

Nainital, Uttarakhand, India

In Person

Category
Sales & Account Management (1)
Required Skills
Sales
Marketing
Requirements
  • MBA in Sales & Marketing
  • 3 years experience in Alco - Bev sales or > 5 years experience in consumer sales (FMCG or Telecom)
  • Client Relationships
  • Sales Planning
  • Emphasizing Excellence
Responsibilities
  • Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis.
  • Prepare the volume scheme and communicate the same to retailers.
  • Ensure the NSR/ GSV achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix.
  • Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
  • Manage the new product launches in the region.
  • Execute merchandising and promotional programs as per national and regional marketing strategies.
  • Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes.
  • Ensuring proper usage of brand and promotional elements.
  • Responsible for training, deployment and evaluation of the third party employees.
  • Ensuring the visit frequency and coverage of the outlets in the territory is as per the daily journey plan.
  • Responsible for the correct and timely submission of the claims and daily sales report and relevant reports.
  • Keep a track on the competitor's activity and report the same to the reporting manager.
  • Ensure the RTC implementation at the retail outlet level.
  • Maintaining the organization standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet.
  • Execute of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.
  • Maintain good relationship with retailers in their respective area and keeping the trade informed about pricing, promotion schemes etc.
  • Ensure the collection of the outstanding from the market as per the organization's norm.
Desired Qualifications
  • Believes in perfection when it comes to execution
  • Has the self-confidence to deal with people across levels
  • Happy to spend majority of time in the market
  • Likes to carry out analysis
  • Good at networking

Diageo is a global leader in premium drinks, with a portfolio of more than 200 brands across spirits and beer that are sold in about 180 countries. Its products are alcoholic beverages from centuries-old names to new brands, distributed worldwide to reach a diverse consumer base. The company manages a wide range of brands rather than focusing on a single product, and it uses its scale, global presence, and portfolio breadth to reach customers wherever they are. Diageo differentiates itself through its large, diverse brand mix, its international reach, and its ongoing focus on shaping the future of the business while considering its social and environmental impact. The company's goal is to raise the bar for people and the planet by investing in the future and acting with responsibility toward communities and the environment.

Company Size

10,001+

Company Stage

IPO

Headquarters

London, United Kingdom

Founded

1997

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Simplify's Take

What believers are saying

  • Berkshire Hathaway buys $41.3 million stake, boosting investor confidence.
  • Diageo raises €1.9 billion in long-dated euro debt successfully.
  • €7.5 million green funding advances Newbridge carbon-neutral brewery.

What critics are saying

  • Non-alc shift erodes whisky and vodka volumes by 5-10% annually.
  • Pernod Ricard's Código 1530 squeezes Don Julio tequila margins.
  • Italian divestiture disrupts supply chain, raising costs 10-15%.

What makes Diageo unique

  • Diageo leads global non-alc spirits with Ritual Zero Proof acquisition.
  • Diageo expands super-premium whiskey via Balcones Distilling purchase.
  • Diageo strengthens rums by acquiring Don Papa for €437.5 million.

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Benefits

Flexible Work Hours

Company News

Yahoo Finance
Jan 21st, 2026
Global spirits giants sit on $22B unsold inventory amid demand slowdown

Major spirits companies are grappling with a $22 billion inventory glut, the largest in a decade, according to the Financial Times. Diageo, Pernod Ricard, Campari, Brown-Forman and Remy Cointreau are sitting on unprecedented amounts of unsold aged spirits, including whisky, Cognac, tequila and rum. The surplus stems from pandemic-era over-production when home consumption surged. However, consumer demand has since declined due to health concerns and shifts towards THC beverages. Companies have responded by pausing production at distilleries, reducing workforces and closing facilities. Cognac faces particularly severe challenges, with slowing exports and trade issues with China forcing price cuts. Even tequila, which recently outsold American whiskey in the US, is experiencing slowdown. Industry analysts warn that production cuts risk future shortages if demand rebounds unexpectedly.

Diageo
Sep 26th, 2024
Diageo Acquires Ritual Zero Proof

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits, the leading non-alc spirit brand in the U.S. since its 2019 launch. This move aligns with Diageo’s Growth Ambition for sustainable growth. Ritual offers non-alc alternatives to whiskey, tequila, gin, rum, and aperitif. The U.S. non-alc category has grown +31% CAGR over five years, with non-alc spirits as the fastest-growing segment. Diageo is the top non-alc spirits player globally, holding leading market shares in major markets.

Business Post
Aug 29th, 2024
Diageo sold long-dated euro debt in bumper day for new bonds

The drinks giant raised €1.9 billion ($2.1 billion) from a three part offering

Head Topics
Aug 20th, 2023
Diageo gets €7.5m in green funding from Enterprise Ireland

Guinness owner said funds were for carbon-neutral brewery in Newbridge

Proactive Investors Limited
May 17th, 2023
Warren Buffett's Berkshire Hathaway buys stake in Diageo

Warren Buffett’s Berkshire Hathaway has taken a $41.3mln stake in Diageo PLC, the FTSE 100 maker of Johnnie Walker whisky and Tanqueray gin. Shares in the...

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