Full-Time
Assistant General Manager
Crunch Fitness - CR Holdings
5,001-10,000 employees
Membership-based gym chain offering group classes
No salary listed
Rockledge, FL, USA
In Person
 Business & Strategy (1) |
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- Strong sales drive and ability to hit individual and team targets.
- Exceptional communication, organization, and problem-solving skills.
- High level of professionalism, integrity, and reliability.
- Passion for health, fitness, and personal development.
- Assist in driving membership and personal training sales through daily goal setting, lead management, and closing techniques.
- Help train, motivate, and manage the front desk and sales teams to deliver high performance.
- Ensure smooth day-to-day club operations, including cleanliness, equipment upkeep, and staff coverage.
- Lead by example in delivering exceptional service and handle member inquiries or escalations with urgency.
- Monitor performance metrics and contribute to improvement strategies aligned with club goals.
- Foster a high-energy, team-oriented environment that reflects Crunch’s “No Judgments” philosophy.
- Actively participate in leadership development to prepare for a future General Manager role.
- Experience in a sales or leadership role, preferably in fitness or a fast-paced service industry.
Crunch Fitness runs a network of gyms where members pay for access to equipment, trainers, and a wide range of group fitness classes. Its offerings include high-energy classes like Cardio Dance Rhythms, Chisel It, and Mind Body Burn, plus personal training and specialized programs. The experience blends serious exercise with entertainment in a no-judgment, inclusive community. Its goal is to build a large, motivated fitness community by delivering accessible, enjoyable workouts that help people exercise regularly and reach their health goals.
Company Size
5,001-10,000
Company Stage
Growth Equity (Non-Venture Capital)
Total Funding
$350M
Headquarters
New York City, New York
Founded
1989
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Simplify's Take
What believers are saying
- CR Fitness received Sixth Street’s $350 million in 2025 for expansion.
- August 2026 Bay Area acquisition doubled corporate clubs there to 16.
- July 2026 Dallas and Phoenix plans target 100-plus new Crunch clubs within five years.
What critics are saying
- Gao v. Crunch Holdings LLC filed April 2026 targets mandatory junk fees.
- Mandeville’s August 2026 tanning-booth class action exposes privacy failures and weak supervision.
- If 3.0 capex outpaces signups, franchisees like Fitness Ventures will outgrow CR Fitness.
What makes Crunch Fitness - CR Holdings unique
- Crunch bundles boutique classes, recovery, and strength into $9.99 memberships.
- Crunch 3.0 adds Reform Pilates, Spar Boxing, and Pump Strength inside one club.
- CR Fitness scales through acquisitions, conversions, and ground-up builds across high-growth Sun Belt markets.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Paid Vacation
Flexible Work Hours
Gym Membership
Training Programs
Growth & Insights and Company News
6 month growth
↑ 18%1 year growth
↑ 18%2 year growth
↑ 18%Crunch franchise brings premier fitness destination to Fort Walton Beach, Florida. Aug 11, 2026, 10:15 ET Crunch Fort Walton Beach will feature the innovative Crunch 3.0 design for an elevated gym-goer experience FORT WALTON BEACH, Fla., Aug. 11, 2026 /PRNewswire/ - Crunch Fitness today announced the upcoming opening of Crunch Fort Walton Beach in Fort Walton Beach, Florida. The $5 million, 37,000-square-foot state-of-the-art fitness facility will open its doors in early 2027, with presale starting this fall. Operated by Crunch Fitness franchisee Fit Fusion, Crunch Fort Walton Beach will be located at 546 Mary Esther Cut Off NW, creating a new fitness offering for residents of the Fort Walton Beach area. Crunch Fort Walton Beach will feature the new Crunch 3.0 design, combining modern aesthetics with enhanced functionality to deliver an upgraded fitness experience. Fusing fitness with entertainment to make serious exercise fun, Crunch Fort Walton Beach will offer: * Expanded strength and functional training areas * Top-quality cardio and strength training equipment * Power half-hour circuit training * Personal training * Olympic lifting platforms * Group Fitness studio with Crunch's world-famous group fitness classes: * Crunch Reform Pilates(TM) * Pump Strength Training Studio * Hot Yoga Studio * Stretching Zone * Functional HIITZone(TM) training area with indoor turf * Advanced HIIT classes * TRX(R) * Relax & Recover(R) services including HydroMassage(R) beds, red light therapy and cryotherapy * Tanning * Kids Crunch babysitting * Full-service locker rooms with showers and a sauna Crunch Fort Walton Beach will feature two of Crunch's newest studio concepts: the Crunch Pump Strength Studio and the Crunch Reform Pilates(TM) Studio, both included with Peak Results Memberships. The new Crunch Reform Pilates(TM) Studio brings one of the fitness industry's fastest-growing boutique modalities into an accessible, full-service gym environment without the premium price tag. Classes combine hands-on, instructor-led coaching with integrated virtual guidance to deliver a modern reformer Pilates experience, helping remove the cost and access barriers of standalone boutique studios by integrating reformer-based training with strength, cardio, recovery and community under one roof. The club will also be one of the first to feature the new Pump Strength Training Studio, a dedicated space designed for progressive strength training through structured, coach-led programming with integrated digital guidance. Created in response to growing demand for strength training, the studio gives members a focused environment to build strength, track progress, and experience one of today's fastest-growing fitness trends, all included with their Crunch membership. With the opening of Crunch Fort Walton Beach, Fit Fusion will operate two clubs in the Southern Region and 21 clubs nationwide. The franchisee has plans to open additional locations in Coeur d'Alene, Idaho and Denver, Colorado. "We are thrilled to bring Crunch Fitness to Fort Walton Beach. The Crunch experience is a natural fit for the area's active coastal lifestyle and strong, family-friendly, military-connected community. We're excited to offer boutique-quality fitness without the boutique price, with memberships starting at $9.99 per month and options for a wide range of fitness goals and budgets. Crunch will give the community a place to challenge themselves, connect and feel stronger together," said Mike Goodsell, Chief Strategy & Development Officer of Fit Fusion. Crunch Fort Walton Beach will be offering an exclusive limited-time promotion for its founding members. The first 500 members will join for only $1 and receive their first month free, along with a limited-edition founding member t-shirt and free Crunch swag. Prospective members can also enter to win one of 10 free one-year memberships by visiting this link. Crunch Fort Walton Beach is also expanding its team within the community and is looking for general managers, member service representatives, group fitness instructors and personal trainers who are eager to help their community experience fitness, wellness, relaxation, and recovery. Crunch believes in not only being the best place to work out but also the best place to work. Interested applicants can apply today at fitfusionteam.com/careers. Crunch was ranked #2 in the fitness category and #20 overall in the annual Entrepreneur Franchise 500(R), up from #32 last year in the world's most comprehensive franchise ranking. The brand has appeared on the list for 13 consecutive years and was inducted into the 2026 Hall of Fame and Consecutive Ranking Club. Crunch was also recognized on the annual Inc. 5000 list of America's fastest-growing companies. It continues to expand nationwide and push the bar with innovative offerings for its members. About Fit Fusion: Fit Fusion, LLC, is a rapidly scaling Crunch Fitness franchisee group founded in 2024, built by leaders with expertise in real estate, multi-unit operating, fitness and Crunch's legacy brand. Different by design, Fit Fusion pairs disciplined execution with a relentless focus on operational excellence and member outcomes. They scale through a proven growth engine of ground-up builds, acquisitions, and conversions anchored by a community-first approach. The company is on track to operate 30 clubs across the United States by 2026, with locations in major markets including Chicago, Denver, Las Vegas, Cleveland, and is expanding into additional regions. For more information visit FitFusionTeam.com About Crunch: Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves 4 million members with over 550 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Puerto Rico, and India. Crunch is rapidly expanding across the U.S. and around the globe. SOURCE Crunch Fitness
Crunch Fitness acquires Bay Area franchise locations, expanding corporate footprint. August 7, 2026 1/3 free articles used this month. The deal brings eight more Bay Area clubs under Crunch's ownership, giving the brand 16 corporate-owned locations in the region as it rolls out system-wide upgrades to equipment, classes and recovery amenities Crunch Fitness has expanded its corporate presence in Northern California, acquiring the eight clubs operated by franchise group Bay Area Crunchers as the high-value, low-price (HVLP) gym brand continues to invest in one of its key growth markets. The acquisition, which closed August 1, brings Crunch's total corporate-owned footprint in the San Francisco Bay Area to 16 locations. The move follows the opening of Crunch San Rafael earlier this year, with a new club in El Cerrito slated to open in the first quarter of 2027. The transaction also consolidates all of Crunch's Bay Area locations under a single ownership group, with Brian Calegari, the longtime operating partner of Bay Area Crunchers, joining Crunch corporate as operating partner. "Expanding our corporate presence in the Bay Area is about deepening our commitment to one of the most dynamic fitness markets in the country," Crunch Fitness CEO Chequan Lewis said. "With the San Rafael club opening earlier this year and El Cerrito set to open early next year, we're building real momentum here." The acquisition adds to a busy year of expansion for Crunch, which has continued to grow through a mix of franchise development, corporate investment and acquisitions. The brand recently announced a 20-location development agreement in the Phoenix market through franchisee CR Fitness Holdings. The move to consolidate Bay Area locations under corporate ownership could signal Crunch's ambitions to roll out more upgrades to its gyms in Northern California under the new Crunch 3.0 template, which includes offerings like boutique-style Pilates classes, better equipment and enhanced wellness and recovery amenities. Crunch now serves more than 4 million members across more than 550 gyms worldwide, continuing to strengthen its position in the increasingly competitive HVLP gym segment.
Crunch Fitness has acquired eight Bay Area locations from the Bay Area Crunchers franchise group, expanding its corporate footprint in the region to 16 clubs. The deal closed on 1 August. The acquisition follows the recent opening of Crunch San Rafael and precedes the planned launch of Crunch El Cerrito in Q1 2027. The purchase consolidates all of Crunch's Bay Area clubs under single ownership. Brian Calegari will serve as operating partner for the Bay Area locations. Crunch CEO Chequan Lewis described the expansion as deepening the company's commitment to one of the country's most dynamic fitness markets. Crunch currently serves over four million members across more than 550 gyms worldwide, operating in 41 US states and six other countries.
Crunch Fitness to open North Little Rock location. 7 hours, 41 minutes ago Crunch Fitness set to open gym in NLR National chain Crunch Fitness will open a location in North Little Rock later this fall. Crunch Fitness franchisee Fitness Ventures LLC will operate a $5 million, 50,000-square-foot facility at 4213 E. McCain Blvd., near Jason's Deli and Hibbett Sports, according to a news release. The North Little Rock center will be the second Crunch Fitness location in Arkansas; the first opened in Fayetteville in December 2022. "Crunch is for everyone, from the first-time gym-goer to the seasoned athlete. Add in a high-energy and fun environment, and with memberships starting at $9.99 per month we have options to meet everyone's goals and budget," Brian Hibbard, chief executive officer of Fitness Ventures, said in the release. The location's amenities include expanded strength and functional training areas, a group fitness studio with classes, and a lounge featuring tanning and hydromassage beds. The first 500 members to purchase a subscription will pay $1 down, get one month free, receive a complimentary T-shirt and get discounts on small group and personal training, according to the release. The new Crunch location is now accepting employee applications at the Crunch website. - Gabe White McDonald's posts strong profit in 2Q McDonald's posted a strong profit in its second quarter and named a new head of the United States market with sales at home under pressure as many Americans grow increasingly cautious about spending. Same-store sales, or sales at locations open at least a year, edged up 0.8% in the U.S. That's a sharp slowdown from the 2.5% increase a year ago, when the company had a big win with a meal tied to "A Minecraft Movie." Global same-store sales rose 1.3%. Chief Executive Officer Chris Kempczinski said during the company's earnings call on Tuesday that the U.S. performance was partly hurt by inconsistent execution and ineffective marketing programs. "We don't have a strategy problem," he said. "We simply didn't execute at the level we needed to in the second quarter." For the three months ended June 30, McDonald's earned $2.36 billion, or $3.32 per share, up from $2.25 billion, or $3.14 per share, a year ago. - The Associated Press Index rises by 10.66, ends day at 1,195.58 The Arkansas Index, a price-weighted index that tracks the largest public companies based in the state, closed Tuesday at 1,195.58, up 10.66 points. "As hope builds for progress in the Middle East, stocks closed higher on Tuesday as the Dow Jones Industrial Average and S&P 500 topped previous highs with Brent crude falling below $80 a barrel," said Chris Harkins, managing director at Raymond James & Associates. The index was developed by Bloomberg News and the Arkansas Democrat-Gazette with a base value of 100 as of Dec. 30, 1997.
Crunch Fitness unveils boutique-style studios, including Pilates, boxing & Strength. August 3, 2026 1/3 free articles used this month. The low-price gym giant is making a big push to get people to skip speciality fitness studios and attend its classes instead Crunch Fitness has unveiled the next phase of Crunch 3.0, expanding its studio group-fitness concepts and recovery services. The offerings include Crunch Reform Pilates, a Pump Strength Training Studio, an Abs & Glutes Studio, a Spar Boxing Studio and a bigger Relax & Recover suite with infrared sauna, red light therapy and hot-cold contrast therapy. All of it lives inside a low-price membership and kicks off in the Lone Star State with Pilates at Crunch McKinney (CR Fitness-owned) and Mesquite, Texas (Undefeated Tribe-owned), among other 3.0 offerings at each club. The new 3.0 offerings are meant to be incorporated into newly built Crunch clubs as well as existing locations if franchisees choose to reinvest. Not all Crunch clubs will feature every concept. Crunch franchisees can choose the experiences that fit member demand and available space, the high-value, low-price (HVLP) fitness operator said. "We see this being a hub-and-spoke model where we have our traditional Crunch (group fitness) as the core and the spokes are the specialized studios that speak to a different member experience," Crunch vice president of group fitness Jake McLendon told Athletech News. Crunch Reform Pilates, Pump Strength Training Studio and Spar Boxing Studio will combine instructor-led classes with integrated virtual guidance and digital programming. "Abs & Glutes Studio is a dedicated training space with specialized equipment," McLendon explained. "There is no associated programming at the moment, but it is something that is in the fitness lab." Crunch will also offer off-peak, virtual-only versions of select classes for members that can't make it to a live class time. New Crunch CEO Chequan Lewis gave a special shout-out to Spar Boxing Studio in a recent interview with ATN. "You'll see us break into the boxing space with more intention," he said. "For us, it is making sure that we're being responsive to people's needs." Strength training may be pulling massive numbers, but McLendon points to steady demand for boxing among members chasing functional, high-energy training beyond traditional cardio. "Boxing has consistently remained one of the most engaging and effective full-body workouts because it combines strength, conditioning, agility, and skill development," he said. "Our approach is to really focus on the technical movements in boxing to allow members to not only get the full benefit of the exercises but also feel badass in the process." Crunch is not alone in the race to bring more premium touches into an HVLP gym. Vasa Fitness put $30 million into an overhaul across its 64 clubs, with $10 million earmarked for boutique-style Studio LFT strength spaces and infrared yoga rooms.