Dr. Squatch provides premium natural grooming products for men, including soaps, shampoos, conditioners, and deodorants made from natural ingredients. The products are sold online through drsquatch.com, with direct-to-consumer sales, subscription options, and occasional promotions. The company uses social media and content marketing, including a blog with grooming tips and lifestyle content, to engage customers. The key way its products work is by delivering grooming care via natural formulations and a subscription-based, online shopping experience. Dr. Squatch differentiates itself from competitors through a strong focus on natural, organic ingredients and eco-friendly branding tailored to men, combined with education and community-building content. The company's goal is to connect with male consumers seeking natural personal care, build customer loyalty, and grow through direct online sales and recurring subscriptions.
Company Size
201-500
Company Stage
Acquired
Total Funding
$1.5B
Headquarters
Los Angeles, California
Founded
2013
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