Revenue Operations Specialist - Demand Generation Operations

ABOUT THE ROLE

The Alpega Group is looking for a RevOps Specialist in Demand Generation Operations. This position will be based in Barcelona, Spain.

The RevOps Specialist, Demand Generation Operations is a hands on role in our Revenue Operations team and the day to day owner of HubSpot at Alpega. You will be the first point of contact for anything HubSpot related, from user questions to workflows, forms, lead scoring and routing, and you will make sure every lead reaches the right salesperson quickly and with the right information.

You will spend around 90% of your time in HubSpot. The rest is spent working with Salesforce, where our sales teams work, and with the colleagues who look after it, so that leads and data flow cleanly between the two systems. You will serve both of our business units: Shipper (transport management software) and Carrier (freight exchange).

This is a great role for someone early in their career who wants to grow in Revenue Operations. You will be mentored by our GTM Engineer, who knows our HubSpot set up inside out, and you will learn how marketing, sales and data fit together in a fast moving B2B software business.

You will work closely with Marketing, our external agency partners, Sales Operations, Data and Reporting and our CRM team. Marketing and our agencies create the campaigns and content; you make sure the engine underneath them works: workflows, lists, lead status, scoring and routing.

Key responsibilities include:

HubSpot Administration and Support

• Act as the day-to-day contact for HubSpot users across Marketing and Sales: answer questions, resolve issues and keep a log of requests.
• Manage users, permissions, properties, forms and lists, and keep the portal clean and well documented.
• Maintain our HubSpot standards, including naming conventions and lead status definitions, and help partners work within them.

Lead Management

• Build and maintain lead capture, lead scoring and routing so that every Sales Ready Lead reaches the right salesperson fast.
• Monitor how quickly sales accepts leads and flag where leads get stuck.
• Test forms and lead flows regularly so nothing is lost between a form and a salesperson.

Campaign Operations and Automation 

• Build, test and maintain HubSpot workflows, nurture journeys and email campaigns, working from agreed rules and segments.
• Set up campaign tracking, UTMs and lists so performance can be reported accurately.
• Support account-based campaigns and activate target account lists. 
  

HubSpot and Salesforce 

• Monitor the HubSpot and Salesforce sync, spot errors early and raise them with the right owner, ready to fix.
• Work with Data and Reporting to ensure lifecycle stages and campaign data are accurate and trusted. 
  

WHAT WE LOOK FOR IN YOU

• 1 to 3 years of experience in Marketing Operations, Revenue Operations or Marketing Automation. Graduates with a relevant internship are welcome to apply.
• Fluent in English and Spanish, both written and spoken.
• HubSpot: hands-on experience with HubSpot Marketing Hub, ideally including workflows, forms, lists, and lead scoring. 
• Problem solver: you enjoy working out why something is not working and fixing it.
• Service mindset: you like helping colleagues and are comfortable being the go-to person for a tool.
• Attention to detail: you test before you launch and you document what you build.
• Clear communicator: you can explain technical topics simply to non-technical colleagues.
• Eager to learn: curious about how marketing, sales and data connect, and keen to grow in Revenue Operations.

Nice to have:  

• Working knowledge of Salesforce, especially how leads, contacts and campaigns sync with HubSpot.
• HubSpot certifications.
• Exposure to enrichment or outbound tools such as Clay, ZoomInfo or Salesloft.
• Basic experience with Power BI or Excel reporting.
• Additional European languages.

WHAT WE OFFER 

• Permanent contract
• Work model: hybrid with 3 days in the office (Barcelona / Sant Cugat)
• 23 days of holidays a year + your birthday day off
• Health insurance
• Allowance
• A structured mentoring programme and a clear path to grow within Revenue Operations
• A front row seat in how Alpega generates and manages demand
• Exposure to international teams and cross-functional collaboration