JoVE

Produces peer-reviewed scientific video journal

Marketing Manager - Edtech

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeRemote in USA

About the Job

Requirements

A Bachelor’s degree is required.
At least 5 years of experience in a marketing role; experience in EdTech selling into schools or districts is desirable.
Good experience in the US K-12 market is required.
A track record of generating qualified leads and pipeline, supported by results, is required.
Hands-on experience with marketing automation, customer relationship management, and analytics tools such as HubSpot, Salesforce, or Google Analytics is required.
Event and conference marketing experience focused on lead capture and conversion is required.
Willingness to travel for conferences and events is required.
The candidate should be self-directed, results-driven, and organized.

Responsibilities

Generate and qualify leads for the K-12 segment, move prospects from initial interest through marketing-qualified lead and sales-qualified opportunity stages, and partner with sales on handoff, follow-up, and conversion.
Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns.
Plan and run the organization’s presence at education conferences and events, including booth logistics, materials, lead capture, and post-event nurture to convert leads into qualified opportunities.
Produce and deliver marketing materials for K-12 audiences, including campaign assets, collateral, email, web, and social content.
Optimize marketing strategy based on funnel performance, audience insight, and market feedback.
Monitor campaign impact and return on investment by tracking cost per lead, marketing-qualified-lead-to-sales-qualified-opportunity conversion, and pipeline contribution, and use results to improve subsequent campaigns.

Desired Qualifications

Experience in EdTech selling into schools or districts is described as ideal.

Marketing Manager, Edtech

JoVE · United States (Remote) · Full-time · Posted 2026-08-18

Workplace: remote

Department: Marketing

Description

JoVE is the world-leading producer and provider of video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

We are seeking a Marketing Specialist to build the K-12 demand engine in the US. The role is accountable for generating marketing qualified leads, converting them into sales qualified opportunities, and delivering sourced pipeline. K-12 is a new growth segment for JoVE and you'll establish how we reach this market with the scope to grow into ownership of the function as the segment scales.

Responsibilities:

Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL, and partner closely with sales on handoff, follow-up, and conversion
Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns
Plan and run our presence at education conferences and events — booth logistics, materials, lead capture, and post-event nurture that converts leads into qualified opportunities
Produce and deliver marketing materials for K-12 audiences: campaign assets, collateral, email, web, and social content
Optimize marketing strategy based on funnel performance, audience insight, and market feedback
Monitor campaign impact and ROI — track cost per lead, MQL-to-SQL conversion, and pipeline contribution, and use what you learn to sharpen the next campaign

Requirements

A Bachelor’s degree
5+ years in a marketing role, ideally in EdTech selling into schools or districts
Good experience in the K12 market in the US.
A track record of generating qualified leads and pipeline, with the numbers to back it up
Hands-on experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics, or similar)
Event and conference marketing experience, with a focus on lead capture and conversion
Willingness to travel for conferences and events
Self-directed, results driven and organized

Benefits

Compensation includes $85,000 in base salary plus bonus. Benefits include medical, dental, vision, 401K insurance and more.
We're fully remote!
Our strong promotion from within culture draws a clear path to advance your career with us.
You will make a direct impact in improving student learning in science education.
Opportunity to work with global teams and in an environment that promotes innovation and collaboration.

Apply

Apply at JoVE

About the Company

JoVE

Produces peer-reviewed scientific video journal

JoVE produces and publishes video resources to support research and education in science, medicine, and engineering. It creates peer-reviewed videos that demonstrate experiments filmed in real laboratories and makes them accessible online to researchers, educators, and students worldwide. Access is via a subscription library with a catalog of over 25,000 videos linked to journals and educational contexts. Its goal is to increase the productivity of research and education by making high-quality experimental methods and data accessible, enabling learning, replication, and collaboration.

Company size: 501-1,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Cambridge, MA
Founded: 2007

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