Senior Data Analyst
About the job
- At least 5 years of experience as a Data Analyst, Analytics Engineer, BI Analyst, or in a similar role.
- Strong SQL skills and experience working with large, complex datasets.
- Strong business analytics experience, ideally in payments, fintech, eCommerce, gaming, digital commerce, marketplaces, or high-growth internet businesses.
- Experience translating ambiguous business questions into structured analysis and clear recommendations.
- Experience building dashboards in Tableau, Looker, QuickSight, Power BI, or similar tools.
- Production experience with dbt, including models, tests, documentation, and reusable transformation patterns.
- Familiarity with semantic-layer concepts such as LookML, dbt semantic layer, Cube, metrics layers, or governed BI models.
- Working knowledge of AWS data tools such as Athena, S3, Glue, EMR, Redshift, or similar cloud data platforms.
- Python skills for analytical work, especially pandas, numpy, and basic statistical analysis.
- Strong understanding of business metrics such as TPV, revenue, gross profit, margin, conversion, retention, campaign performance, fraud/risk metrics, and account performance.
- Strong written and verbal communication skills, especially with business and leadership stakeholders.
- Ability to work independently, prioritize well, and move quickly in a fast-changing business environment.
- Own analytics for Commercial and Account Management use cases, including publisher performance, portfolio health, margin trends, pricing impact, product performance, and opportunity sizing.
- Support Commercial, Pay/Risk, Marketing, and Finance teams with analysis to diagnose trends, quantify impact, and drive business action.
- Translate ambiguous business questions into structured analysis, clear recommendations, and decision-ready outputs.
- Build and maintain trusted analytical datasets in dbt, helping define shared business logic and improve the quality of Coda’s Gold layer.
- Help codify key metrics through semantic-layer tools such as LookML, the dbt semantic layer, or similar governed BI patterns.
- Build dashboards in Tableau, Looker, and QuickSight for business teams to monitor performance, identify issues, and make decisions.
- Improve data quality and trust through dbt tests, freshness checks, anomaly detection, documentation, and root-cause analysis.
- Experience with Iceberg, Parquet, or modern lakehouse architectures.
- Experience migrating from legacy BI/reporting environments to governed semantic layers.
- Experience with marketing measurement, attribution, incrementality, A/B testing, geo tests, or matched-market tests.
- Experience working with payment, fraud, risk, or transaction data.
- Experience supporting Commercial, Account Management, Finance, or executive stakeholders.
- Exposure to ML workflows, SageMaker, or AI-assisted analytics workflows.
About the company
Coda Payments provides a payment gateway that helps businesses accept more than 100 payment methods, focusing on large emerging markets. Its service is used by gaming companies, digital content providers, and online services, and it works by connecting local payment options through a single interface. This setup lets end-users choose from many local methods while merchants receive payments with minimized risk and fees split with partners. The company also offers proprietary marketing resources to help clients grow revenue. Compared with competitors, Coda Payments emphasizes a broad spectrum of local payment methods, a single integration for multiple channels, timely partner payments, and zero chargeback risk for clients. Its goal is to increase client revenue and convenience in emerging markets by expanding payment flexibility and simplifying operations for merchants.
Company Size
1-10
Company Stage
Growth Equity (Venture Capital)
Total Funding
$716.2M
Headquarters
Singapore, Singapore
Founded
2011
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Simplify's Take
What believers are saying
- Coda and Unity launched direct-to-consumer commerce globally on July 28, 2026.
- May 25, 2026 leadership changes and May 29 licence signal tighter execution and expansion.
- dLocal partnership extends Pix and local payment coverage across eleven emerging markets.
What critics are saying
- India’s ED froze ₹68.53 crore in 2022; Bombay High Court appeal ended September 2, 2026.
- Google’s March 4, 2026 Android billing changes commoditize Coda’s web-store wedge.
- Coda depends heavily on gaming publishers; a single Activision or EA loss hits revenue fast.
What makes Coda Payments unique
- Coda’s 2026 Unity IAP integration sells 400+ payment methods across 80+ markets.
- Coda received Singapore’s Major Payment Institution licence on May 29, 2026, strengthening regulated rails.
- Activision’s Call of Duty: Mobile web store and EA partnerships validate Coda’s gaming moat.
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Benefits
Wellness Program
Flexible Work Hours
Professional Development Budget
Paid Vacation
Family Planning Benefits
Company News
Coda announced its payment platform is now integrated with Unity's direct-to-consumer solution through Unity IAP 5.4. The integration allows game developers to activate Coda directly from the Unity Dashboard. Through Codapay, Unity developers can access over 400 local and global payment methods across more than 80 markets via a single integration. Coda manages payments, tax, fraud prevention, compliance, and merchant of record services. The partnership enables developers to reach more paying players using local payment methods, particularly in markets where cards aren't the default option. It also allows studios to expand into new markets without building payment integrations individually for each country. "Coda has spent more than a decade building the payment reach and local infrastructure to make that possible," said Shane Happach, chief executive officer of Coda. The Singapore-based company, founded in 2011, operates with over 600 employees worldwide.
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Out-of-app platforms such as direct-to-consumer web stores now account for 26% of mobile gaming revenue in East Asia and Southeast Asia combined, reshaping distribution and monetization strategiesBy 2028, out-of-app monetization revenue may make up a third of the mobile gaming ecosystem in Southeast Asia , Japan , and South Korea .In Southeast Asia alone, out-of-app monetization accounted for 38% of mobile gaming revenue in 2024, up from 21% in just two yearsSINGAPORE, March 18, 2025 /PRNewswire/ -- Coda, a leader in digital content monetization, and Niko Partners, the leading market research firm specializing in gaming markets across Asia have co-published their latest white paper, "Gaming Growth Unlocked: Insights on Distribution, Payments, and Regulations in Asia". The report highlights how regulatory changes, third-party platforms, and local payment methods are reshaping Southeast Asia, Japan, and South Korea's USD $23.2 billion mobile gaming market, which is home to 357 million gamers.Key insights: What mobile games publishers need to knowThe white paper reveals how out-of-app distribution and alternative app stores are reshaping Asia's gaming market, driving game discovery and monetization. These channels play a critical role in helping publishers reach new audiences and innovate beyond traditional app stores. Key findings include:Out-of-app monetization in Asia is acceleratingTransacting outside of primary app stores is now commonplace. Out-of-app platforms and alternative app stores now contribute approximately USD 6 billion—26%—of the mobile gaming revenue in East Asia and Southeast Asia combined. By 2028, out-of-app monetization may account for as much as one-third of the mobile gaming ecosystem in Southeast Asia, Japan, and South Korea if the current growth rate continues.Regulatory changes are opening new doorsRecent regulatory shifts like South Korea's "Anti-Google Law" and Japan's Fair-Trade rulings are opening up the 'walled gardens', encouraging publishers to adopt alternative platforms and payment methods
dLocal, the leading payment platform connecting global merchants to emerging markets, has announced a strategic partnership with Coda, a leader in digital content monetization. This partnership strengthens Coda’s ability to deliver innovative payment solutions by expanding access to trusted local payment methods, unlocking new monetization opportunities for gaming publishers worldwide, with a strong presence in Latin America.As gaming and digital commerce surge in emerging markets, seamless payments are crucial for growth. According to Grand View Research, Latin America’s gaming market is projected to reach $16.1 billion by 2030, while in Africa, the gaming industry generated $1.8 billion in revenue in 2024, with mobile gaming accounting for 90% of this total. Addressing this demand, the alliance empowers users with trusted local payment methods like Pix—expected to surpass credit cards for e-commerce in Brazil by 2025—fueling digital economy expansion and new merchant opportunities.As part of this partnership, Coda is strengthening its payment solutions by leveraging dLocal’s robust payment network in over 11 emerging markets. The collaboration facilitates access to a diverse range of local and alternative payment methods (APMs), including Pix in Brazil, alongside card payments, e-wallets, and bank transfers in Argentina, Bolivia, Chile, Colombia, Mexico, Morocco, Nigeria, Peru, South Africa, and Uruguay.This partnership also lays the groundwork for future innovation in gaming monetization, with plans to streamline transactions and improve payment experiences in countries like Brazil. By boosting conversion rates and simplifying the checkout process, these advancements will empower Coda’s publishers to optimize revenue while delivering gamers a faster, more seamless experience.“Coda helps gaming publishers monetize their content and maximize growth globally,” said Mukul Chawla, Managing Director – Global Head of Partnerships at Coda.“Our partnership with dLocal significantly strengthens our payment capabilities in emerging markets with strong presence in Latin America, allowing us to offer competitive rates, enhance our Pix offering, and drive better conversion rates
In its latest funding round in April 2022, Coda Payments raised US$690 million in a growth equity VC round, with participation from investors such as Singapore's sovereign wealth fund GIC, VC firm Insight Partners, and New York-based global private equity firm Smash Capital.