We are looking for an experienced marketing leader to serve as the Consumer Product Marketing Lead overseeing Youth Trust & Safety within the Instagram team. This person will lead a team to develop marketing initiatives that drive consumer awareness, engagement, and retention aligned to the product, with a sharp focus on keeping young people safe on our platform. The ideal candidate is a leader who can drive both strategy and execution. They care deeply about Instagram’s commitment to foster a safe and supportive community for everyone. They are analytical and creative, highly collaborative, and will have a successful track record of launching & scaling mass-market consumer products or services. They have demonstrated experience influencing product roadmaps, successfully representing and advocating for the consumer across the product lifecycle, and leading complex cross-functional initiatives in a matrixed organization. Importantly, a successful candidate will have experience managing high-performing teams and developing people alongside products.

Head of Product Marketing - Youth Trust & Safety (Instagram) Responsibilities

Support a high-performing team of product marketers in setting priorities, ensuring cross-functional support & resources, and unblocking as they navigate work streams across the company

Tackle complex, highly visible and sensitive issues with a strategic, data-driven mindset. Create thoughtful recommendations and action plans for solving them with product and cross-functional leadership

Build strong product positioning, clear narratives, and drive influence across the Youth Trust and Safety product organization to ensure we’re delivering consumer value

Drive go-to-market plans working closely with cross-functional teams to determine effective launch strategy and communications sequencing

Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive consumer awareness, adoption and long term engagement

Minimum Qualifications

12+ years of experience launching & scaling consumer apps, products or services for global consumer brands

5+ years of demonstrated people management experience coaching and developing team members

Experience developing and driving analytically rigorous online and offline marketing campaigns

Experience motivating and challenging teams and individuals at all levels of an organization, both directly and cross-functionally

Experience presenting information, recommendations and influencing at the executive level of organizations

Preferred Qualifications

Experience growing consumer businesses through sustained engagement and acquisition

International experience and knowledge of diverse cultural, social and business landscapes

Understanding of digital and mobile video and the entertainment and technology landscape both in the U.S. and internationally

Experience managing other people managers

For those who live in or expect to work from California if hired for this position, please click here for additional information.

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About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$180,000/year to $252,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity and Affirmative Action

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to [email protected].

Head of Product Marketing

Youth Trust & Safety, Instagram

Meta

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