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Rokt leaders join Wayne Gretzky and executives from Fanatics, Lowe's, Southwest Airlines and Mastercard to discuss leadership, Commerce Media and AI at Advertising Week New York 2026. Oct 08, 2026, 14:00 ET Eight sessions across Advertising Week and The Female Quotient Lounge brought Rokt together with leaders from companies including Block, e.l.f. Beauty, American Airlines and FOX One. NEW YORK, Oct. 8, 2026 /PRNewswire/ - Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer, participated in eight panel discussions during Advertising Week New York 2026 (AWNY), held at The Penn District this week. Rokt leaders joined executives from leading retail, financial services, travel and media companies to discuss how businesses can grow revenue, earn customer trust and adapt to changes in how people discover brands. Four of those sessions took place on AWNY's main stages, while the other four were part of The Female Quotient Lounge programming on site. "Businesses want to grow revenue from the customer relationships they've worked hard to build. That depends on making each interaction relevant to the customer," said Jon Humphrey, SVP & GM of Rokt Ads. "As AI changes how people discover brands and make decisions, relevance becomes even more important. The opportunity is to help customers find something they value and give them a reason to return." One of the week's most anticipated moments came on Wednesday, when Humphrey joined NHL Hall of Famer Wayne Gretzky and Tucker Kain, Chief Strategy & Growth Officer at Fanatics, Inc., on the Great Minds Stage for a conversation about leadership. The session followed Fanatics' recent decision to select Rokt to deliver AI-powered relevance for sports fans around the world. Elsewhere in the program, Rokt leaders sat alongside executives from Lowe's, Citi, Mastercard, e.l.f. Beauty and American Airlines, among others. Many of the discussions centered on how companies outside retail can build commerce media businesses, with other sessions taking up AI's growing influence on where and how people discover brands. Rokt's sessions on Advertising Week New York Stages: * Beyond the Brand: Building Partnerships Across an Entire Ecosystem (Marketplace Stage, Monday, October 5). Laura Cosgrove, SVP of Retail Partnerships at Rokt, and Lauren Copland, Ecosystem Partnership Lead at Block, discussed the evolution of the Rokt and Afterpay partnership and what it would take to extend it across Block's wider portfolio, which includes Square, Cash App and TIDAL... Arielle Feger, Senior Analyst, Media Content at EMARKETER, moderated. * The New Revenue Line: What Customer Attention Is Actually Worth (Media Stage, Tuesday, October 6). Erica Few, Head of FinServ Partnerships at Rokt, joined Elyse Blouin, Vice President & GM of Lowe's Media Network and Dylan Lonergan, Head of Sales at Citi Commerce Media, to look at what building a commerce media business requires once it moves beyond retail. Kerry Flynn, media reporter at Axios, moderated. * Building the Decision Engine for Agentic Marketing (Innovation Stage, Wednesday, October 7). As AI takes on a larger role in media decisions, Rokt's Jon Humphrey sat down with Olivia Kory, Chief Marketing & Strategy Officer at Haus, and Annie Leanse, Senior Director, Subscriber Acquisition & Brand Media Marketing at FOX One, to discuss why attribution alone falls short and how incrementality and experimentation can inform those choices. AdExchanger reporter James Hercher moderated. * Skating to Where the Puck Is Going: The Great One on Leadership (Great Minds Stage, Wednesday, October 7). Wayne Gretzky reflected on decades spent as a player, owner, coach and broadcaster in a conversation with Tucker Kain of Fanatics and Jon Humphrey of Rokt. Rokt executives also spoke on the following panels in Female Quotient Lounge at AWNY on Tuesday, October 6: * The Trust Advantage: Why Confidence Wins. Maggie Carney, Vice President of Customer Success at Rokt, spoke with Nili Klenoff, EVP of Mastercard Commerce Media; Christie Sclater, SVP of Global Marketing at Clinique; and Cass Zawadowski, Executive Creative Director of Global Brand at Lyft, about how companies earn credibility as AI changes the way people judge brands. ADWEEK's Chief Brand and Community Officer Jenny Rooney moderated. * The Discovery Economy: Winning Before the Search. Allison Repetto, Vice President of Customer Success, Retail at Rokt, joined Sabrina Callahan, SVP, Chief Digital & Marketing Officer of Southwest Airlines and Diana Tomasetti, Senior Director, Brand & Product Marketing of Carnival Cruise Line, to unpack how consumers now find brands through AI assistants, creators and communities long before they search. Debra Aho Williamson, Founder and Chief Analyst at Sonata Insights, moderated. * Cultural Gravity: Why Some Ideas Pull People In. Laura Cosgrove returned for a second session alongside Laurie Lam, Chief Brand Officer at e.l.f. Beauty, and Haley Paas, SVP of Media, Marketing Effectiveness & Agency Management at Verizon, examining why certain brands and ideas hold an audience long after launch. Luz Corona, Executive Director of Content at The Clios, moderated. * The Media Shift: Following Audiences Wherever They Go. Nicolina Duhs, Head of Retail Partnerships at Rokt, discussed how brands reach audiences whose attention is spreading across more platforms with Lauren Gabriele, VP, Enterprise Business Development at TripleLift; Leslie Lee, VP of T-Mobile Advertising Solutions; and Jacs Wyatt, MD, Global Advertising at American Airlines. Brittany Thompson, VP, Head of Global Enterprise Innovation at Condé Nast moderated. About Rokt Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most - The Transaction Moment(TM). Rokt's AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies including Live Nation, Fanatics, Macy's, AMC Theatres, PayPal, Uber, Hulu, Albertsons and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe, and the Asia-Pacific region. To learn more, visit Rokt.com. Media Contact SOURCE ROKT Pte. Ltd.

Asda and Rokt partner to bring ai-powered, relevant offers to customers at checkout. Oct 08, 2026, 11:59 ET UK grocer expands partnership with Rokt, more than doubling checkout revenue for its clothing and home brand George LONDON, Oct. 8, 2026 /PRNewswire/ - Asda, one of the UK's largest grocers, and Rokt, the leading ecommerce company using machine learning to make the shopping experience more relevant to each customer, today announced a partnership to deliver relevant offers to Asda's customers at checkout across its online grocery business and George, its clothing and home brand. Using Rokt Pay+ on the payment page and Rokt Thanks on the order confirmation page, Asda has created a new retail media revenue stream at the point of purchase, while customer conversion remains unchanged. Rokt uses AI to determine the most relevant next action for each customer in real time on both the payments and confirmation pages, giving Asda a way to generate incremental revenue without adding friction to the purchase. "Checkout is a critical part of the customer journey, so we were deliberate about how we approached it," said Chris Chalmers, Vice President Customer Data and Loyalty at Asda. "The results show we can make that experience more relevant for customers while creating meaningful new value for the business." Asda first launched Rokt Thanks on George's order confirmation page in January 2025. The company added Rokt Pay+ to the payment page and then expanded both products across its online grocery business. The results include: * Rokt revenue on George more than doubled after Rokt Pay+ was added. Pay+ now makes up 51% of Rokt revenue on George, and 36% across Grocery and George. * Rokt revenue on Asda's grocery business grew 72% year on year, based on a 30-day comparison. * Customer conversion (uCCr) were unaffected across both businesses. "The payment page is one of the highest-intent moments in ecommerce, but historically it's been largely untapped," said Courtney Hopkins, SVP of Strategic Partnerships at Rokt. "Asda is showing that retailers can improve the experience for customers, thereby creating meaningful incremental value in that moment. We look forward to continuing to innovate and grow the partnership to unlock even greater relevance throughout the e-commerce journey and potentially even customer acquisition." Rokt's trusted, scaled network is expected to power more than 13 billion transactions in 2026 across thousands of leading ecommerce businesses. In 2025, Rokt generated more than $800 million in revenue. The announcement follows recent Rokt partnership announcements with PayPal, Fanatics, Ulta Beauty, Cineplex, Albertsons and Macy's, as well as its acquisitions of Canal, mParticle and Aftersell. About Asda Asda is a diversified retail group serving circa 16m customers each week from over 1,200 UK locations and online. With roots dating back to a Yorkshire family business in the 1920's, the first Asda officially opened on 3rd May 1965. Today, Asda today employs more than 140k colleagues across its stores, depots, home offices in Leeds and Lutterworth and wholly owned subsidiaries including IPL, Forza, and Kober. Asda's primary operations include the sale of groceries, general merchandise, fuel, as well as clothing and homeware through George at Asda. It also offers a host of other services including Asda Mobile, Asda Money, pharmacy, and optical services. As well as 610 superstores, supermarkets and Asda Living Stores across England, Scotland, Wales and Northern Ireland, Asda has a significant footprint in the fast-growing convenience and food service markets. The supermarket's online service also delivers to 99.5% of the UK population. The Asda group is owned by TDR Capital (67.5%), Mohsin Issa (22.5%) and Walmart Inc (10%). About Rokt Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most - the Transaction Moment(R). Rokt's AI Brain and Ecommerce Network power billions of transactions connecting hundreds of millions of customers, and are trusted to do this by the world's leading companies including Live Nation, PayPal, Uber, boohoo, ASOS, Vinted, LookFantastic, Macy's, Deezer, Deliveroo, and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe, and the Asia-Pacific region. To learn more, visit Rokt.com. Media contacts For Rokt: Tarana Mehta, SVP Marketing, [email protected] SOURCE ROKT Pte. Ltd.