Guardian Service

Independent digital insurance agency with reshopping

Vice President of Digital Products

Product ManagementPosted on Nov 10

Full-timeRaleigh, NC, USANo salary listedHybrid

About the Job

Requirements

Strong product leadership experience with consumer-facing digital products in technology, insurtech, fintech, or e-commerce environments.
Demonstrated success taking digital product initiatives from concept to execution and driving growth, conversion, and commercial results in high-velocity environments.
Strong analytical skills and experience using customer insights, funnel data, and experimentation to inform product decisions.
Product judgment and customer empathy, with the ability to simplify complex purchasing decisions.
Technical fluency and experience partnering with engineering teams on product development, application programming interfaces, and integrations.
Ability to prioritize effectively and collaborate across teams to drive results.
Alignment with the company's core values: Serve Others, Expect Excellence, Reach for Results, Value Growth, and Energize & Engage.

Responsibilities

Set and execute the strategic roadmap for the quoting journey, aligning product investments with conversion targets and unit economics.
Lead product strategy and discovery day to day, establishing standards for feature prioritization, execution velocity, and customer empathy across core quoting workflows.
Develop and execute a testing roadmap to improve lead form completion, quote conversion, and transitions between online and agent-assisted experiences.
Develop intelligent recommendation experiences that help customers understand suitable insurance coverage beyond price comparisons.
Partner with engineering to build scalable quoting infrastructure supporting web, chat, AI-powered intake, and internal agent workflows.
Lead product improvements that streamline information collection, enable real-time carrier pricing, and reduce the time and effort required to generate a quote.
Work across engineering, marketing, carrier partnerships, and operations to prioritize opportunities, ship products, and measure their impact on customer experience and business performance.

Buying insurance is complicated. We think it should be a lot easier.

At Guardian Service, we're building a better way for customers to shop for and purchase insurance, combining the expertise of great insurance advisors with technology that makes finding the right coverage faster, simpler, and more intuitive.

We're looking for a VP of Digital Products to set the vision and drive execution for our digital quoting platform. In this role, you'll take end-to-end strategic ownership of the digital customer journey from first interaction through quote and purchase, with direct accountability for conversion, customer experience, and business growth.

This is an opportunity to build a core product at a rapidly growing business. You'll improve how customers shop for insurance today while helping shape what's next: intelligent coverage recommendations, AI-powered quoting experiences, and technology that makes shopping for insurance as seamless as possible.

We are seeking a high-caliber product leader who brings deep expertise in translating customer insights into commercial expansion, optimizing product-led growth, and driving transformative outcomes in a fast-paced environment.

Set product vision and strategy. Define and execute the strategic roadmap for our quoting journey, aligning product investments directly with key conversion targets and unit economics.
Drive hands-on execution. Lead product strategy and discovery day-to-day, establishing high standards for feature prioritization, execution velocity, and customer empathy across core quoting workflows.
Drive growth through experimentation. Develop and execute a testing roadmap to improve lead form completion, quote conversion, and the transition between online and agent-assisted experiences.
Build smarter quoting capabilities. Develop intelligent recommendation experiences that move customers beyond comparing prices to understanding the coverage that's right for them.
Create a scalable quoting platform. Partner with engineering to build a flexible quoting infrastructure that supports web, chat, AI-powered intake, and internal agent workflows.
Deliver faster, more accurate quotes. Lead product improvements that streamline information collection, unlock real-time carrier pricing, and reduce the time and effort required to generate a quote.
Turn ideas into measurable results. Work across engineering, marketing, carrier partnerships, and operations to prioritize opportunities, ship products, and measure their impact on customer experience and business performance.

Strong product leadership experience with consumer-facing digital products in technology, insurtech, fintech, or e-commerce environments.
Demonstrated success taking digital product initiatives from concept to execution, driving immediate growth, conversion, and commercial results in high-velocity environments.
Strong analytical skills with experience using customer insights, funnel data, and experimentation to inform product decisions.
Excellent product judgment and customer empathy, with an ability to simplify complex purchasing decisions.
Technical fluency and experience partnering with engineering teams on product development, APIs, and integrations.
Self-starter who thrives in ambiguity, prioritizes effectively, and collaborates across teams to drive results.
Alignment with our core values: Serve Others, Expect Excellence, Reach for Results, Value Growth, Energize & Engage.

About the Company

Guardian Service

Independent digital insurance agency with reshopping

Guardian Service provides a digital concierge experience for personal home and auto insurance, combining salaried US-based agents with a platform that taps into 50+ carriers to offer a wide range of quotes. It works by giving customers an initial policy and then using automated reshopping to continuously monitor the market and alert or help them switch if a better rate appears, with the service itself being free and carriers paying commissions on sold policies. The company differentiates itself through its salaried, non-commissioned agent model, ongoing rate monitoring, and a multi-carrier approach that focuses on finding suitable coverage rather than maximizing sales, plus partnerships with real estate agents, financial advisors, and lenders. Its goal is to simplify the insurance process, prevent long-term overpayments, and help customers save on homeowners and auto insurance.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Raleigh, NC
Founded: 2024

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