Full-Time

Branch Manager

Wellby

Wellby

201-500 employees

Member-focused credit union banking services

No salary listed

Webster, TX, USA

In Person

On-site in Clear Lake City, Texas.

Bachelor's

Category
Operations & Logistics (1)

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Requirements
  • Bachelor’s degree in finance, business development or related field required
  • Minimum five (5) years of retail banking experience required
  • Minimum three (3) years of leadership experience required
  • Demonstrated sales experience in a financial services, banking, or retail environment required
  • Teller, personal banking, escalation management, and vault management experience recommended
  • Bondable
  • Knowledge of Wellby’s organizational functions and general operating policies and procedures
  • Knowledge of general office practices and procedures, business English, spelling, punctuation, and arithmetic
  • Knowledge of retail product philosophy, banking industry best practices, and regulations
  • Knowledge of all branch functions, including Teller, Member Service, and Loan Origination
  • Knowledge of personal computers and proficiency in utilizing Microsoft Office Suite products or related software
  • Knowledge of digital banking tools and platforms to support member adoption and usage, including online banking, mobile applications, and eStatements
  • Knowledge of local, state, and federal laws and regulations, including banking, financial, or industry-specific regulations, including, but not limited to, National Credit Union Administration (NCUA), Federal Deposit Insurance Corporation (FDIC), Office of Foreign Asset Control (OFAC), Federal Industry Regulatory Authority (FINRA, anti-money laundering laws, etc)
  • Skilled in leading sales-focused teams, leveraging data insights to develop and execute strategies that drive performance while coaching team members on consultative selling, cross-selling, and relationship-building techniques
  • Skilled in demonstrating a member-first mindset by modeling and coaching exceptional service behaviors to support a high-performing team environment
  • Skilled in providing actionable feedback and creating tailored coaching plans to support individual development and team growth
  • Skilled in analyzing performance metrics to identify trends, assess progress, and create actionable improvement plans
  • Ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations
  • Ability to influence and engage direct and indirect reports and peers
  • Ability to work effectively across organizational departments and functions to achieve strategic goals
  • Ability to work in a fast-paced team environment with exceptional customer service skills
  • Ability to communicate clearly and concisely, orally and in writing
  • Ability to motivate others and to work in a large cross-functional team dynamic
  • Ability to efficiently understand and follow oral and written instructions, perform routine duties without close supervision, and establish and maintain effective working relationships with other team members
  • Ability to coordinate several concurrent activities simultaneously
  • Ability to adapt quickly to a changing environment and be a strong decision-maker
  • Ability to exercise independent judgment
  • The team member has supervisory responsibilities
  • The team member will ensure policies, procedures, and programs are consistently administered, aligned with organizational goals, and compliant with professional standards
  • The team member performs routine and generally related tasks without supervisory direction
  • Tasks may occasionally have to be coordinated, integrated, and/or prioritized
  • Courses of action are determined by established procedures and/or the Director of Retail Experience District
  • The team member’s work is reviewed periodically for accuracy, completion, and compliance with the policy and procedures
  • The team members use independent judgment in making decisions
Responsibilities
  • Works purposefully and is driven to provide the best team member experience.
  • Willingness and ability to exhibit Wellby Core Values every day.
  • Actively create a culture of accountability, excellence, and results-driven collaboration.
  • Lead the branch in achieving or exceeding sales goals, including checking accounts, new memberships, lending, real estate referrals and wealth management referrals.
  • Develop and execute actionable strategies to meet or exceed the sales, services and operational goals. Ensure the team is aligned and equipped to achieve the desired results.
  • Champion exceptional member service by ensuring team members engage members effectively and identify financial needs to deliver tailored solutions.
  • Track and analyze branch performance metrics, identifying opportunities for growth and creating action plans to address underperformance.
  • Drive member adoption of digital banking tools, including online banking, mobile applications, and eStatements, to improve efficiency and engagement.
  • Ensure team members follow a relationship-building process, including engaging, discovering needs, recommending solutions, and following up with members.
  • Conduct outbound calls and initiatives to deepen existing member relationships and attract new business.
  • Identify and implement opportunities to improve operational processes, enhancing efficiency and member satisfaction.
  • Conduct regular team meetings to align with goals, share best practices, address challenges ensuring that branch staff understand the goals and objectives to meet these goals.
  • Identify training needs for team members, supporting their development through workshops, role-playing exercises, and training programs.
  • Represent Wellby in the community by participating in events, building partnerships, and enhancing the organization’s local presence.
  • Actively demonstrate best practices in sales, service, and operational excellence to inspire and guide team members.
  • Develop and execute plans to drive branch growth, align with Wellby’s strategic priorities, and achieve budget goals.
  • Collaborate and actively work with Financial Advisors, Real Estate Partners, and other key business partners to develop and execute strategies that drive branch growth and member engagement.
  • Perform other duties as assigned.
  • Cultivate a positive, inclusive, and high-performing branch culture where team members feel supported and motivated to succeed.
  • Spend time actively coaching team members on the floor, observing members interactions and providing real time feedback and support.
  • Conduct regular one-on-one coaching sessions to address performance gaps, develop skills, and reinforce strengths.
  • Share regular performance feedback, including recognition for achievements and actionable plans for improvement.
  • Hold team members accountable for meeting individual and branch goals.
  • Ensure branch operations comply with all policies, procedures, security requirements, regulations, and ethical business practices.
  • Manage operational aspects, including vault control, dual-control access, and approvals for increased authority limits.
  • Recruit, hire, and train qualified candidates for branch roles, focusing on their long-term development and potential.
  • Address and resolve conflicts promptly and professionally, ensuring consistency with Wellby’s standards and practices.
  • Promote and uphold a culture where member needs are consistently prioritized, and service excellence is a branch standard.

Wellby is a member-owned financial institution that provides banking and financial services to help people prosper. It offers typical credit union products such as savings accounts, checking, loans, mortgages, and other financial tools designed to support members’ financial well-being. Members access these services through branches, online and mobile platforms, and Wellby emphasizes personal service and community impact rather to growth and inclusion. The company differentiates itself with a long history (over 60 years), a strong emphasis on helping members reach their dreams, recognition as a top workplace and best-in-class credit unions, and a focus on equity, inclusion, and community prosperity. The goal is to empower members, support their financial well-being, and enable them to thrive together with the communities they serve.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Houston, Texas

Founded

N/A

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Simplify Jobs

Simplify's Take

What believers are saying

  • Wellby's Vertice AI program opened 4,150 loans and added about $114 million balances in 2026.
  • The 2026 award validates AI-led member engagement and should improve retention and cross-sell.
  • Community partnerships with UHCL, Habitat for Humanity, and Space Center Houston reinforce brand trust.

What critics are saying

  • Houston concentration ties growth to one metro; a local slowdown hits deposit and loan demand fast.
  • New headquarters project near Baybrook Mall increases execution risk and capital pressure through 2027.
  • Digital rivals and larger banks can outspend Wellby on pricing, app features, and acquisitions.

What makes Wellby unique

  • Member-owned Houston credit union serving 127,000+ members with 22 branches and $2.7 billion assets.
  • Founded in 1961 for Johnson Space Center employees, giving it a credible space-industry heritage.
  • 2026 Banking Tech Award recognized its Vertice AI personalization strategy and member growth engine.

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Benefits

Flexible Work Hours

Remote Work Options

Company News

Cerebral Overload
Jul 30th, 2026
AT&T Business and Palo Alto Networks tackle the growing complexity of securing distributed enterprises.

AT&T Business and Palo Alto Networks tackle the growing complexity of securing distributed enterprises. As AI-driven cyber threats outpace traditional defenses, enterprises face the challenge of securing multi-cloud environments and remote teams with traditional security approaches. In response to growing enterprise demand, AT&T Business and Palo Alto Networks today announced an expansion of their collaboration to help enterprises secure increasingly distributed environments by integrating advanced security directly into the network. The latest phase of this long-standing collaboration brings two managed offerings to market: AT&T Dynamic Defense with Palo Alto Networks and AT&T SASE with Palo Alto Networks. Together, the solutions provide deeper network-level protection and end-to-end visibility across enterprise environments. "Security can no longer be treated as something layered on after the network is built," said Joe Petrocelli, vice president of Communications Services, AT&T Business. "By combining Palo Alto Networks AI-powered cybersecurity capabilities with AT&T's global network, we're helping customers move toward a security model where protection is coupled directly with their connectivity. The result is greater visibility, reduced complexity, and faster response to emerging threats." Discover more Earth Sciences AT&T Dynamic Defense with Palo Alto Networks. AT&T Dynamic Defense with Palo Alto Networks integrates cloud-delivered security capabilities into AT&T's global network with the interconnection to Palo Alto Networks Prisma Access, helping enterprises gain near real-time, AI-driven threat prevention and comprehensive network visibility across their cloud, SaaS, and AI environments. Machine Learning & Artificial Intelligence Houston-based credit union Wellby Financial is using AT&T Dynamic Defense with Palo Alto Networks, enabling the organization to move from a fragmented, tool-based approach to a more unified and scalable security model. "This is about building a stronger security foundation for our entire organization," said Wes Turner, chief technology officer of Wellby Financial. "With AT&T Dynamic Defense with Palo Alto Networks, we now have better insight into what is happening across our environment and greater confidence in how we protect our data and operations." "In an era where cyber risk directly impacts business performance, security must be an accelerator for business growth," said Simone Gammeri, chief partnerships officer, Palo Alto Networks. "The general availability of our integrated solutions with AT&T Business gives enterprise leaders a clear advantage. Bringing our AI defenses natively into AT&T's network provides enterprises with threat prevention at scale, without compromising network performance or customer experience." Discover more Engineering & Technology Trade Fairs & Industry Shows AT&T SASE with Palo Alto Networks. Further helping customers streamline operations without compromising security, AT&T SASE with Palo Alto Networks combines networking and cloud-delivered security into a single, fully managed service. The solution integrates Palo Alto Networks Prisma SASE (Prisma SD-WAN and Prisma Access) to deliver a unified SASE with a complete Security Services Edge stack, helping organizations securely connect users, applications, and locations while maintaining performance across distributed environments. AT&T manages deployment, policy, and ongoing operations, allowing organizations to focus on business priorities while strengthening their security posture. Palo Alto Networks and AT&T Business are also offering a clear, practical path to quantum resilience across both AT&T Dynamic Defense and AT&T SASE with Palo Alto Networks. AT&T SASE with Palo Alto Networks, a cloud-native architecture that integrates AT&T's global network with Palo Alto Networks' Prisma SASE security capabilities, including Zero Trust Network Access (ZTNA), SD-WAN, SaaS, and Direct. Availability. AT&T Dynamic Defense with Palo Alto Networks and AT&T SASE with Palo Alto Networks are now available as part of the companies' joint integrated security portfolio. To learn more, visit https://www.business.att.com/portfolios/cybersecurity.html or contact your AT&T Business representative. I am the owner of Cerebral-overload.com and the Verizon Wireless Reviewer for Techburgh.com. My love of gadgets came from his lack of a Nintendo Game Boy when he was a child. I vowed from that day on to get his hands on as many tech products as possible. My approach to a review is to make it informative for the technofile while still making it understandable to everyone. Ben is a new voice in the tech industry and is looking to make a mark wherever he goes. When not reviewing products, I is also a 911 Telecommunicator just outside of Pittsburgh PA. Twitter: @gizmoboaks Loading...

Finopotamus
Jun 18th, 2026
Wellby Financial wins 2026 Banking Tech Award for Best Use of AI - Customer Focus.

Wellby Financial wins 2026 Banking Tech Award for Best Use of AI - Customer Focus. * 4 hours ago ~ Credit union recognized for leveraging AI-powered member engagement strategies in partnership with Vertice AI ~ Wellby Financial today announced it has been named the winner of the Best Use of AI - Customer Focus category at the 2026 Banking Tech Awards USA, held by FinTech Futures. The credit union was recognized for its successful AI-powered member personalization strategy developed in partnership with Vertice AI, a leading provider of AI growth solutions for financial institutions. The Banking Tech Awards USA celebrate the most innovative financial institutions and technology providers. The program recognizes organizations of all sizes, from credit unions and community banks to regional and national financial institutions, for delivering impactful digital banking experiences and advancing the future of financial services. Wellby Financial earned recognition for its implementation of artificial intelligence to analyze member data and build personalized engagement strategies that bolster growth, deepen relationships, and improve member outcomes. "AI is most powerful when it helps us serve members in more meaningful ways," said Marty Pell, President and CEO of Wellby Financial. "This recognition reflects our commitment to helping our members prosper through personalized experiences. By leveraging AI-driven insights, we can better understand member needs, share tailored messaging that resonates, and connect them with the right products and services at the right time." Using Vertice AI's platform, Wellby Financial delivers more relevant interactions that increase member participation, improve retention, deepen wallet share, and deliver greater value throughout the member lifecycle. The strategy generated substantial growth, influencing the opening of 4,150 loan products and contributing roughly $114 million in new loan balances. AI-informed outreach also led to 2,073 new deposit accounts and nearly $25 million in deposit balances while driving thousands of additional service enrollments, demonstrating the power of personalized, AI-driven engagement to create value for both members and the credit union. "Wellby Financial's success demonstrates how leading financial institutions are using AI to move beyond broad-based marketing to deliver timely, personalized experiences that drive real results," said Mitch Rutledge, CEO of Vertice AI. "We are proud to support its efforts leveraging AI to modernize engagement strategies in ways that deepen relationships, improve retention, and accelerate long-term growth." The award was presented during the 2026 Banking Tech Awards USA ceremony in New York City. About Wellby Financial Wellby Financial is an award-winning, nationally ranked, member-owned credit union proudly serving Greater Houston. Wellby was originally established in 1961 to serve the employees and families of NASA Johnson Space Center. Finopotamus LLC has grown into one of the largest credit unions in Houston, serving more than 129,000 members with 22 branches and more than $2.7 billion in assets. Wellby is ranked one of America's Best Credit Unions by Newsweek and the Best Overall Among Banks and Credit Unions in Texas by Money.com. Additionally, Wellby is a USA TODAY and Houston Chronicle Top Workplace and additionally received a Culture Excellence Award for Employee Appreciation. Membership is open to those who live or work in the City of Houston or any city within Galveston County, are an immediate family member of an existing Wellby Financial member, work for a company or organization that partners with Wellby Financial, or join the American Consumer Council (ACC), a non-profit dedicated to consumer education and financial literacy. For more information, visit wellbyfinancial.com. Federally insured by NCUA. Equal Housing Lender. Equal Opportunity Employer. About Vertice AI Vertice AI is a leading provider of AI-powered member growth solutions leveraging predictive analytics to help credit unions employ data to drive smarter business decisions. By harnessing artificial intelligence and member data, Vertice AI delivers actionable, member-centric insights that enable credit unions to optimize marketing investments, foster deeper relationships, and achieve measurable growth. Vertice AI has been recognized as a Finovate Fall Best in Show 2025, ICBA ThinkTech Bankers Choice Award Winner, Top 25 Startup to Watch by the Atlanta Business Chronicle, honored as a Finalist at VentureTech 2023, and named the 2023 Innovation Challenge Winner by the Technology Association of Georgia (TAG).

The Buzz Magazines
Feb 26th, 2025
Space Center Houston's Moon 2 Mars Festival Presented by Wellby Financial

Space Center Houston's Moon 2 Mars Festival presented by Wellby Financial.

Wellby Financial
Jan 10th, 2025
Wellby Financial Named Houston Chronicle Top Workplace for the Second Consecutive Year

Houston, TX - January 9, 2025 - Wellby Financial has been recognized as a Houston Chronicle Top Workplace for the second consecutive year, an honor earned solely through the votes of its team members.

Wellby Financial
Nov 4th, 2024
Wellby Financial Celebrates Completion of New Habitat for Humanity Home

As Houston's second largest not-for-profit financial cooperative, Wellby helps its members achieve financial prosperity, in part through homeownership, and partnering with mission-driven organizations like Habitat for Humanity to create ripples of change across Greater Houston.