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Full-Time

Studio Copywriter

Posted on 7/12/2024

Upwork

Upwork

10,001+ employees

Online platform connecting freelancers and clients

Data & Analytics
Consulting
Hardware

Compensation Overview

$69k - $93.5kAnnually

+ Bonus + Sales Incentive + Equity Incentive

Mid

Remote in USA

Category
Content & Writing
Copywriting
Required Skills
Communications
Marketing
Requirements
  • 4+ years of experience at an in-house marketing/advertising/communications department or studio
  • Ability to write independently throughout the creative development process
  • Experience writing for a variety of mediums including marketing collateral, print, product, mobile, on-platform, web, etc.
  • Proficient in storytelling and branding
  • Self-driven, independent, organized, detail-oriented, and excellent at multitasking
  • Experience working collaboratively with cross-functional teams
  • Experience with emerging technologies, including AI
Responsibilities
  • Adhere to brand principles and guidelines across a variety of touchpoints
  • Work with in-house studio teams in development, execution, and production
  • Maintain consistency in personality and tone of voice across various work streams
  • Communicate effectively on paper and interpersonally
  • Collaborate with a variety of cross-functional teams

Upwork connects freelancers with clients looking for various services in the gig economy, which focuses on short-term contracts instead of permanent jobs. The platform allows freelancers to create profiles that showcase their skills, while clients can post job listings for specific projects. Freelancers bid on these projects, and clients choose the best candidates based on proposals and reviews. Upwork earns revenue through service fees charged to freelancers based on their earnings, with a tiered structure that rewards long-term relationships. The platform also offers premium memberships and additional services for enhanced visibility and access to job listings. Upwork provides tools for time tracking, invoicing, and project management, making it easier for both freelancers and clients to manage their work and payments. The goal of Upwork is to facilitate successful project completion by bridging the gap between freelancers and clients.

Company Stage

Series A

Total Funding

$30M

Headquarters

San Francisco, California

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic partnerships with companies like KellyOCG and OpenAI expand Upwork's reach and enhance its service offerings.
  • The introduction of AI solutions like Uma positions Upwork at the forefront of the evolving gig economy, potentially increasing user satisfaction and engagement.
  • Upwork's diverse client base, ranging from small businesses to large enterprises, provides a stable and varied revenue stream.

What critics are saying

  • The competitive landscape, with platforms like 99Designs, requires Upwork to continuously innovate to maintain its market position.
  • Dependence on service fees means any changes in fee structure or user dissatisfaction could impact revenue.

What makes Upwork unique

  • Upwork's AI-driven innovations, such as the AI bot Uma, enhance the hiring and matching process, setting it apart from traditional freelance platforms.
  • The platform's comprehensive suite of productivity tools, including time tracking and project management, offers a seamless experience for both freelancers and clients.
  • Upwork's tiered fee structure incentivizes long-term client relationships, unlike competitors with flat fee models.
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