ExxonMobil

Produces oil, gas, fuels and chemical materials

Marketing Communications Advisor - Associate

Brand & Creative MarketingUpdated on Nov 14

Full-timeChengdu, Sichuan, ChinaNo salary listedIn-person

About the Job

Requirements

Strong project management skills, including the ability to lead and steward multiple projects simultaneously within budget and prioritize tasks to meet deadlines.
Marketing communications experience, including understanding of customer journey and lead nurturing, is highly preferred.
Analytical skills to analyze channel, content, and campaign data to achieve optimal engagement and performance.
Effective written and oral communication skills are required; fluency in English and Chinese is required, and other languages are a plus.
Strong interpersonal skills and professional credibility, including the ability to persuade and motivate colleagues in Marketing, Technical, and Sales.
Working knowledge of digital marketing channels, including social media, email marketing, and search engine optimization and search engine marketing.
Ability to work flexibly as part of a global team.

Responsibilities

Develop end-to-end marketing communications project plans for digital marketing campaigns, trade event presence, new collateral creation, and related work; understand project stages and interdependencies; meet schedule and budget requirements; and engage customers.
Prepare project briefs with clear goals and deliverables.
Create compelling content in support of key messages.
Develop schedules with clear deliverables, deadlines, and ownership.
Identify vendors to execute campaign activities such as social media posts, booth design, hero images, and taglines.
Understand key performance indicators, measure campaign activity, and adjust tactics as appropriate.
Plan and deliver integrated digital marketing communications campaigns using a mix of channels to drive customer engagement and leads, including social media, websites, webinars, search engine optimization and marketing, email marketing, paid media, and traditional media.
Understand brand strategy and develop campaigns in support of that strategy, drive growth in brand equity, and enable ExxonMobil to compete effectively.

Job Group Capability

Marketing

Job Group

Brand & Offer

Job Role Description

The Marketing Communications Advisor - Associate is responsible for supporting the development and execution of marketing communications projects. This role involves ensuring alignment with brand guidelines, digital standards, and assisting with various communication activities to optimize marcom channels and budgets

Job Role Responsibilities

Project Management. Develop end-to-end marcom project plans (e.g., digital marketing campaigns, trade event presence, new collateral creation, etc.); understand project stages and interdependencies; meet schedule and budget requirements; and engage customers. This includes (but not limited to):

Prepare project briefs with clear goals and deliverables
Create compelling content in support of key messages
Develop schedules with clear deliverables, deadlines and ownership
Identify vendors to execute specific campaign activities (e.g., social media posts, booth design, hero image and tagline, etc.)
Understand KPIs, measure campaign activity and adjust tactics as appropriate

Digital Marketing. Plan and successfully deliver integrated digital marcom campaigns that utilize a mix of digital marketing channels to deliver customer engagement and leads. Channels include (but not limited to):

Social media (LinkedIn, WeChat, YouTube)
Websites
Webinars
SEO and SEM
Email marketing
Paid media
Traditional media

Brand Management. Understand brand strategy and develop campaigns in support of the strategy, drive growth in brand equity and enable ExxonMobil to compete to win.

PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCES

Strong project management skills required; well-organized, efficient and able to lead and steward multiple projects simultaneously and within budget; able to prioritize tasks in order to meet deadlines
Marketing communications experience, including understanding of customer journey and lead nurturing, highly preferred
Analytical skills; able to analyze channel, content and campaign data to achieve optimal engagement and performance
Effective written and oral communication skills required; fluent in English (Chinese); other languages a plus
Strong interpersonal skills and professional credibility; ability to persuade and motivate others inside the organization, including Marketing, Technical and Sales personnel (the role interfaces with all these teams)
Working knowledge of digital marketing channels (e.g., social media, email marketing, SEO/SEM, etc.)
Team player; able to display flexibility in order to work as part of global team

Functional Skills

Brand Value Creation

Opportunity & Market Identification

About the Company

ExxonMobil

Produces oil, gas, fuels and chemical materials

ExxonMobil produces oil and natural gas and manufactures fuels, lubricants, and chemicals for transport operators, industrial customers, and consumers around the world. Its businesses span resource exploration and production, refineries that turn crude oil into fuels, and plants that make plastics and other chemical materials. The company sells products through wholesale supply agreements and the Exxon, Esso, and Mobil brands, including motor oils for vehicles and machinery. It also sells services that capture, transport, and store industrial carbon dioxide underground. The merged company formed in 1999 from Exxon and Mobil, with roots in earlier oil businesses, and is headquartered in Spring, Texas.

Company size: 10,001+
Company stage: IPO
Headquarters: Spring, TX
Founded: 1999

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