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Vinci

Global leader in concessions, energy, construction

Marketing Communications Manager

Social Media Strategy & ManagementConfirmed live in the last 24 hours
Full-timePalo Alto, CA, USA

About the Job

Requirements

  • Experience running social media for a B2B technology company, with hands-on ownership of strategy, content, and execution across LinkedIn and X at minimum; experience must include building and running programs personally, not only managing agencies.
  • A portfolio demonstrating the ability to make complex technical ideas clear and compelling without losing their significance; writing is central to the role.
  • Experience ghostwriting for executives and technical leaders and capturing an authentic individual voice rather than a corporate voice.
  • Experience marketing to engineers, developers, scientists, or similarly skeptical buyers, with an understanding that substantive claims earn trust.
  • Fluency with social analytics and the judgment to distinguish activity from progress.
  • Hands-on daily use of AI tools such as Claude or ChatGPT for research, drafting, production, and workflow design, and the ability to identify new applications for them.
  • A strong visual sense and experience briefing designers, video editors, and agencies, or producing lightweight visual and video content independently.
  • A builder's instinct and high ownership, including comfort starting with an imperfect answer, shipping, learning, and improving as priorities change.

Responsibilities

  • Plan and run an always-on social program across LinkedIn, X, and other channels, explaining the shift from episodic, specialist-driven simulation to continuously available physics for engineering.
  • Develop the social voices of Vinci's founders and technical leaders by sourcing ideas, ghostwriting authentic posts, and establishing a consistent cadence that positions them as authorities on the future of physics in engineering.
  • Turn customer outcomes, independent benchmarks, technical papers, demonstrations, and third-party validation into continuous evidence on social media.
  • Lead social strategy and execution for major industry conferences, customer and partner announcements, and product milestones, with campaigns before, during, and after each event.
  • Build and engage a network of customers, partners, analysts, researchers, and independent technical experts who can explain and validate Vinci's ideas in their own voices; make participation easy for them.
  • Develop engaging content formats for technical readers, including visual explainers, benchmark breakdowns, demonstration clips, before-and-after stories, and plain-language explanations of complex physics problems, working with design, video, and Content Factory partners.
  • Set social goals aligned with awareness and market-perception objectives, build reporting to assess performance, and continuously improve based on data.
  • Establish workflows, tooling, approvals, and AI-assisted production processes that enable a small team to publish at high volume and quality.
  • Safeguard Vinci's public voice so it is confident, technical, readable, and credible, translating capabilities into their value for readers.

Desired Qualifications

  • Experience growing a social program from a small audience to significant reach at a company introducing a new idea to its market.
  • Experience running executive thought-leadership programs that generated measurable industry recognition, such as speaking invitations, analyst and press interest, or growth among a defined audience of senior buyers.
  • Experience with community programs, developer marketing, or technical education content.
  • Experience working with a public relations agency on integrated earned-media and social campaigns, including live coverage of major industry events.
  • Experience with employee advocacy programs and helping researchers and engineers become comfortable speaking publicly.
  • A technical background in engineering, physics, or computer science, or prior experience marketing simulation, computer-aided engineering, electronic design automation, semiconductor, or other deep-tech infrastructure products.

About the Company

Vinci

Global leader in concessions, energy, construction

VINCI is a global leader in concessions, energy, and construction. It handles large-scale infrastructure projects by planning, designing, and building facilities such as roads, bridges, buildings, and energy systems, and it also operates long-term concessions (like toll roads or airports) to manage and maintain these assets. Unlike many peers, VINCI combines construction capabilities with asset management and energy services across more than 100 countries, offering integrated solutions from project delivery to ongoing operation. Its differences come from its breadth of services, its ability to manage long-term infrastructure assets, and its commitment to sustainable development. VINCI’s goal is to build the future by delivering durable infrastructure and services that support economic growth and environmental stewardship.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Rueil-Malmaison, France
Founded
2023

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