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Utah State University

Land-grant university in Logan, UT

Coordinator of Special Programs - Public Relations Specialist 1

PR & CommunicationsUpdated on Nov 12
Full-timePrice, UT, USA$45.7kIn-person

About the Job

Requirements

  • A bachelor's degree in marketing, public relations, advertising, communications, or a related field, or an equivalent combination of education and experience, is required.
  • Knowledge and experience with Utah State University policies and procedures is preferred.
  • Knowledge of Banner, ServiceNow, Argos, and EZ Buy is preferred.
  • Proficiency in Canva and Qualtrics is preferred.
  • Experience in marketing and public relations in a rural community is preferred.
  • Knowledge of principles and practices related to program development.
  • Ability to make administrative and procedural decisions and judgments.
  • Skill in using personal computers and related software applications.
  • Skill in organizing resources and establishing priorities.
  • Ability to lead and train staff and/or students.
  • Ability to interact with students, faculty, and/or staff in a team environment.
  • Knowledge of communication principles, media, and marketing techniques.
  • Ability to gather and analyze statistical data and generate reports.
  • Ability to exercise creativity, decision-making, problem-solving, and discretion in varied and potentially undefined work.
  • Ability to create, compose, and edit written materials.
  • Knowledge of publishing procedures and requirements, including desktop publishing.
  • Ability to plan, organize, and coordinate media activities and promotional events.
  • Website and electronic media development skills.
  • Knowledge of journalism, marketing, and branding principles and techniques.
  • Ability to work with a wide range of constituencies in a diverse community.
  • Ability to read and interpret designs, specifications, and schematic drawings.
  • Ability to communicate with people from various backgrounds and cultures and to handle confidential information with tact and discretion.
  • Ability to manage multiple tasks, work autonomously, take initiative, and adapt to ongoing assessment and change.

Responsibilities

  • Support university goals and objectives by developing, implementing, and delivering publications, press and media communications, special promotions, and general information.
  • Develop and maintain a comprehensive list of press, media, and community communication channels; write, produce, and distribute press kits, feature stories, public service announcements, and other materials for departments, colleges, or events.
  • Conduct media relations, establish and maintain contacts with key media personnel, and develop and implement press conferences.
  • Research, write, edit, and distribute electronic and printed marketing communication materials.
  • Ensure publications align with Utah State University's branding position.
  • Develop, coordinate, and execute communication plans supporting department initiatives and strategies.
  • Develop website content.
  • Assist with developing and implementing special events and promotional activities as needed.
  • Serve as a leading member of the Eastern Public Relations Task Force.
  • Write articles and posts for various media.
  • Write, edit, and coordinate promotional and educational materials, newsletters, and brochures.
  • Oversee event postings on Eastern social media platforms.
  • Assist in creating website content that informs the public about Eastern events.
  • Conceive and produce graphic designs for promotional merchandise.
  • Conduct market research, analyze data to identify target populations, and select appropriate media for distributing promotional information.
  • Partner with marketing and public relations personnel to advance projects and maintain the division's brand.
  • Design, coordinate, and implement special programs, including internships and the Eastern Leaders Academy.
  • Serve as a principal liaison among students, staff, other departments, and external constituencies.
  • Facilitate seminars, meetings, and special projects.
  • Coordinate support staff, consultants, and volunteers engaged in implementing and administering program objectives.
  • Develop or participate in developing program funding proposals.
  • Ensure completion of clerical and administrative support tasks, including preparing, typing, and editing program correspondence, reports, handbooks, and other publications.
  • Write or assist with grants and proposals aligned with program objectives and funding, and participate in fundraising activities as needed.
  • Train and direct lower-level staff, student employees, volunteers, and/or graduate students as needed.
  • Teach or lead seminars, classes, and/or workshops as needed.
  • Assist with marketing and coordinating campus events, including the Eastern Utah Economic Summit, Legacy Dinner, A Day of Giving, Employee Giving, and Town Ties.
  • Plan and coordinate open houses, outreach events, and community events.
  • Identify opportunities to improve process efficiency.
  • Collect and analyze data, prepare scheduled and special reports, and identify trends.
  • Create and maintain reports and data visualizations to support data delivery and understanding.
  • Assist with initiating and developing grant proposals to local, state, and federal funding agencies.

Desired Qualifications

  • Bachelor's degree plus two years of relevant work experience.

About the Company

Utah State University

Land-grant university in Logan, UT

Utah State University is a public land-grant and space-grant research university headquartered in Logan, Utah. It provides education, research, and public engagement through its main campus and a statewide network of locations.

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