Full-Time
Field Marketing Manager
Posted on 11/18/2024
WorkOS
51-200 employees
API platform for integrating enterprise features
Mid
Remote in USA
- 3-5+ years in a b2b field marketing, event marketing or related role
- Experience leading events end-to-end including budget, vendor management, and execution
- Deep understanding of conferences in the developer/b2b landscape
- Expertise across marketing channels to ensure engagement and attendance
- Demonstrated success working with sales team to meet leads/pipeline goals
- Ability to travel for field events as needed
- Define our field marketing strategy including both internal and external events
- Work closely with sales leadership to craft strategies for outreach before events and follow-up afterward, along with preparing related materials.
- Collaborate with the marketing design team to create event content, design promotional assets, and develop supporting materials.
- Oversee and track the event budget on a quarterly basis, ensuring spending aligns with objectives.
- Evaluate, analyze, and provide insights on the success of events, offering regular performance updates.
- Research and identify new event opportunities targeting key industries and buyer personas.
WorkOS provides an API platform that helps software-as-a-service (SaaS) companies easily integrate important enterprise features into their products. The platform includes tools for User Management, Single Sign-On (SSO), Directory Sync (SCIM), and Audit Logs, allowing companies to quickly become enterprise-ready. This means that instead of taking months to add these features, SaaS businesses can do it in just minutes, which helps them secure larger enterprise contracts. What sets WorkOS apart from its competitors is its unified approach and developer-friendly design, making it simple for engineers to implement these functionalities without getting bogged down in foundational work. The goal of WorkOS is to enable SaaS companies to scale their offerings and improve their market position by providing a seamless integration experience.
Company Stage
Series B
Total Funding
$77.8M
Headquarters
San Francisco, California
Founded
2019
6 month growth
↑ 19%1 year growth
↑ 42%2 year growth
↑ 34%
Simplify's Take
What believers are saying
- The $80M Series B funding round led by prominent investors like Greenoaks and Lightspeed Ventures indicates strong financial backing and growth potential.
- Partnerships with companies like Jumpshare and Everyspace demonstrate WorkOS's expanding influence and adoption in the enterprise market.
- The launch of official Bubble plugins showcases WorkOS's commitment to simplifying security and expanding its reach into the no-code development space.
What critics are saying
- The competitive landscape for developer tools and enterprise features is crowded, requiring WorkOS to continuously innovate to maintain its edge.
- Integration of acquisitions like Modulz may present challenges in aligning product visions and maintaining a cohesive platform.
What makes WorkOS unique
- WorkOS specializes in enabling developers to add enterprise features like SSO and directory sync to their apps, a niche focus that sets it apart from broader developer tool platforms.
- The acquisition of Modulz and its UI framework Radix enhances WorkOS's offering by integrating advanced UI capabilities, providing a more comprehensive solution for developers.
- WorkOS's extensive support for over 20 SSO identity providers, including major players like Okta and Google SAML, offers unparalleled flexibility and ease of integration for enterprise clients.
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