Full-Time

Field Marketing Manager

Updated on 12/10/2024

WorkOS

WorkOS

51-200 employees

API platform for integrating enterprise features

Consumer Software
Enterprise Software

Mid

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Requirements
  • 3-5+ years in a b2b field marketing, event marketing or related role
  • Experience leading events end-to-end including budget, vendor management, and execution
  • Experience planning company-hosted conference
  • Deep understanding of conferences in the developer/b2b landscape
  • Expertise across marketing channels to ensure engagement and attendance
  • Demonstrated success working with sales team to meet leads/pipeline goals
  • Ability to travel for field events as needed
Responsibilities
  • Define our field marketing strategy including both internal and external events
  • Work closely with sales leadership to craft strategies for outreach before events and follow-up afterward, along with preparing related materials.
  • Collaborate with the marketing design team to create event content, design promotional assets, and develop supporting materials.
  • Oversee and track the event budget on a quarterly basis, ensuring spending aligns with objectives.
  • Evaluate, analyze, and provide insights on the success of events, offering regular performance updates.
  • Research and identify new event opportunities targeting key industries and buyer personas.

WorkOS provides an API platform that helps software-as-a-service (SaaS) companies easily integrate important enterprise features into their products. The platform includes tools for User Management, Single Sign-On (SSO), Directory Sync (SCIM), and Audit Logs, allowing companies to quickly become enterprise-ready. This means that instead of taking months to add these features, SaaS businesses can do it in just minutes, which helps them secure larger enterprise contracts. What sets WorkOS apart from its competitors is its unified approach and developer-friendly design, making it simple for engineers to add complex functionalities without getting bogged down in foundational work. The main goal of WorkOS is to enable SaaS companies to scale their offerings and improve their market readiness by focusing on what makes their products unique.

Company Stage

Series B

Total Funding

$77.8M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

โ†‘ 13%

1 year growth

โ†‘ 31%

2 year growth

โ†‘ 34%
Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for no-code solutions boosts WorkOS's market potential.
  • Remote work trends increase need for secure, scalable enterprise solutions.
  • Modulz acquisition enhances WorkOS's UI component offerings.

What critics are saying

  • Increased competition from similar API platforms may affect market share.
  • Rapid tech advancements require continuous platform updates, straining resources.
  • Potential security vulnerabilities in third-party integrations could harm reputation.

What makes WorkOS unique

  • WorkOS offers a unified API platform for enterprise-ready SaaS features.
  • The platform accelerates time-to-market with pre-built enterprise integrations.
  • Developer-first design simplifies adding enterprise-grade functionality to applications.

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