Content Marketing Manager
Posted on 3/31/2023
Chicago, IL, USA
Experience Level
Desired Skills
Google Analytics
  • Industry reputation. Many of the top brands in mobile look to our content for education and guidance, and customers regularly cite it as the highest-quality and most helpful material they receive from any partner in their marketing stack
  • Sales pipeline. Content is one of the most effective tools at Branch for generating sales pipeline (as measured by our in-house, multi-touch attribution model), and has been for years
  • Sales support at every stage. Pipeline is just the beginning; content also plays a key role at every other step of the sales process, from segmented email nurture campaigns to insightful case studies and in-depth white papers
  • 3+ years of experience, with at least two years in a role with writing as a key responsibility (B2B content, communications, journalism, product marketing, etc.)
  • Excellent writing ability (fast, accurate, and high-quality output)
  • Impeccable attention to detail, including excellent grammar and copyediting skills
  • Technical capacity to use and understand Branch's products (they're relatively user-friendly for marketers but you'll be writing about them often and in depth)
  • Comfort working with data, both writing about it and using it demonstrate the impact of content
  • A very organized approach to project management, able to build, maintain, and improve internal processes that others will follow
  • Experience working closely with a design team
  • Experience producing multi-channel content (e.g., blog, email, webinar, social, etc.)
  • Experience writing content for a technical audience (e.g., developers, engineers, product management, etc.)
  • Familiarity with SEO and conversion rate optimization
  • Significant background in a relevant industry (i.e., mobile or martech)
  • Experience with the B2B SaaS business model
  • Drive to chase down and understand new topics, including highly technical subject matter
  • Research and write quality, persona-based content, which could include blogs, white papers, guides, case studies, and glossary items, that educates and persuades stakeholders at major household brands around the world
  • Copyedit content written by various team members, including sales, product management, product marketing, developers, and senior leadership
  • Use Google Analytics, Google Search Console, and other tools to measure how content is performing and make updates to strategy based on this data
  • Refresh and optimize older content to ensure it continues performing well in organic search
  • Help define the future of content marketing at Branch, including evaluation of processes and formats
  • Interact with thought leaders and influencers across the mobile ecosystem

501-1,000 employees