Director of Sales

About the Role

The Director of Sales  is responsible for developing and executing sales strategies that drive revenue growth and market share across the renewable energy and electric vehicle (EV) charging sectors.

This role requires a dynamic sales leader with a proven track record in sales management, a strong understanding of renewable energy markets, and the ability to build and maintain lasting customer relationships. The Director of Sales oversees sales performance, leads and develops the sales team, identifies new business opportunities, and collaborates across departments to achieve business growth, profitability, and operational efficiency.

Key Responsibilities

Sales Strategy & Business Development

• Develop and implement comprehensive sales strategies to achieve company revenue and growth targets.

• Identify and pursue new business opportunities in renewable energy and EV charging markets.

• Analyze market trends, customer needs, and the competitive landscape to inform sales strategies.

• Build and maintain strong relationships with key customers, partners, and stakeholders.

• Create sales projections and establish objectives for assigned business unit products.

• Drive profitable growth, operational efficiency, and strategic differentiation through business strategies and improvement programs.

Sales Leadership & Team Development

• Lead, mentor, and manage the sales team to support high performance and professional development.

• Direct subordinate managers and supervisors on operational issues, resource allocation, personnel decisions, and business priorities.

• Establish clear performance expectations and support the development of sales personnel.

• Oversee hiring, training, work assignments, performance evaluations, employee recognition, and disciplinary actions.

• Address employee concerns and resolve workplace issues in accordance with company policies and applicable laws.

Business Unit & Financial Performance

• Manage overall profitability ratios for the assigned business unit.

• Lead operational efficiency initiatives across the business unit, including:

  • Order entry processes

  • Inventory planning

  • Pricing and margin analysis

  • New product launches

  • Overall business unit productivity

• Align operational activities with business unit strategy, budget, and operating plans.

• Prepare and present sales forecasts, budgets, and performance reports to senior management.

• Analyze business performance and implement improvements to support financial objectives.

Product Management & Cross-Functional Collaboration

• Coordinate product management activities with Field Sales, Research and Development, Engineering, and Marketing.

• Collaborate with Marketing to develop effective sales campaigns and promotional activities.

• Support product strategies that align with customer needs and market opportunities.

• Promote coordination across departments to improve sales execution and business performance.

Compliance & Company Standards

• Ensure compliance with applicable industry regulations and company policies.

• Support company operating standards and established business processes.

• Perform other duties as assigned.

Qualifications

Education & Experience

• Master's degree or equivalent; or 4–10 years of related experience and/or training; or an equivalent combination of education and experience, as stated in the position description.

• Minimum of 10 years of sales experience.

• At least 5 years in a leadership role within the renewable energy or EV charging industry.

Technical & Business Knowledge

• Strong understanding of renewable energy markets, including:

  • Solar energy

  • Wind energy

  • EV charging technologies

• Ability to read, analyze, and interpret scientific and technical journals, financial reports, and legal documents.

• Proficiency with CRM software and the Microsoft Office Suite.

• Strong sales strategy, business development, and customer relationship management capabilities.

• Ability to evaluate market opportunities and use business performance information to guide sales decisions.

Mathematical & Analytical Skills

• Ability to apply advanced mathematical concepts, including exponents, logarithms, quadratic equations, and permutations.

• Ability to apply mathematical operations to:

  • Frequency distributions

  • Test reliability and validity

  • Analysis of variance

  • Correlation techniques

  • Sampling theory

  • Factor analysis

• Ability to define problems, collect data, establish facts, and draw valid conclusions.

• Ability to interpret technical instructions presented in mathematical or diagram form and work with multiple abstract and concrete variables.

Leadership & Supervisory Responsibilities

The Director of Sales directly supervises subordinate managers and non-management employees. Responsibilities include:

• Interviewing, hiring, and training employees

• Planning, assigning, and directing work

• Evaluating employee performance

• Rewarding and disciplining employees

• Addressing complaints and resolving problems

• Directing operational priorities and allocating resources

• Ensuring supervisory practices comply with organizational policies and applicable laws

Physical Requirements

The physical demands described are representative of those required to perform the essential functions of the position. Reasonable accommodations may be made for individuals with disabilities.

The employee is regularly required to:

• Stand and walk

• Use hands and fingers to handle or feel

• Reach with hands and arms

• Stoop, kneel, crouch, or crawl

• Talk and hear

• Taste or smell

The employee is frequently required to climb or balance and occasionally required to sit and lift or move up to 20 pounds.

Specific vision requirements include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment

The position involves working in an environment where the employee is:

• Regularly exposed to vibration.

• Frequently exposed to moving mechanical parts and risk of electrical shock.

• Occasionally exposed to wet or humid conditions, high or precarious places, fumes or airborne particles, outside weather conditions, extreme cold, and extreme heat.

The noise level in the work environment is usually high.

Why Join TECO-Westinghouse?

This leadership opportunity offers the chance to help expand business in renewable energy and EV charging markets, develop customer and partner relationships, lead a sales organization, and drive business unit growth and profitability. The Director of Sales will work across sales, engineering, product development, and marketing to support strategic growth and long-term business performance.

Equal Employment Opportunity

TECO-Westinghouse Motor Company is committed to providing equal employment opportunities and maintaining a workplace built on professionalism, teamwork, safety, and respect.