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Code3

Manages cross-platform digital advertising for brands

Senior Strategist, Paid Search B2B

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • Four to six years of hands-on paid search experience, including substantial experience developing and optimizing search engine marketing programs for B2B organizations with lead-generation, pipeline, and revenue objectives.
  • Demonstrated experience developing and executing paid search strategies designed to generate qualified leads, opportunities, and sales pipeline.
  • Ability to anticipate client requests, team and agency needs, and provide proactive solutions.
  • Experience working with customer relationship management and marketing automation data to evaluate paid search performance beyond initial website conversions.

Responsibilities

  • Provide paid search strategy and conduct routine audits across a portfolio of B2B accounts on Google and Microsoft platforms and across Brand, Non-Brand, PMAX, Demand Gen, Competitor, and emerging search tactics.
  • Develop paid search strategies designed to generate qualified leads, opportunities, and sales pipeline, aligning campaign strategy with each client's business objectives.
  • Deliver campaign build, pacing management, and optimization deployment.
  • Conduct keyword research, write ad copy, optimize campaigns, and establish bidding strategies to meet and exceed client key performance indicators.
  • Perform quality assurance for campaign builds, edits, landing pages, URL tags, campaign settings, and measurement studies.
  • Use customer relationship management, marketing automation, and analytics data to evaluate paid search performance beyond the initial website conversion and identify campaigns, keywords, and audiences driving business value.
  • Partner with client and internal teams to develop measurement approaches and feedback loops connecting paid search activity to lead quality, sales outcomes, pipeline, and revenue.
  • Turn complex search strategies into compelling campaign recommendations.
  • Maintain standards across media planning, forecasting, budgeting, campaign setup, learning agenda development, and performance analysis.
  • Build client relationships by providing points of view, industry trends, platform updates, and trusted advice on search and digital marketing.
  • Support new business initiatives and pitches by conducting platform audits and developing recommendations.

Desired Qualifications

  • Experience with customer relationship management and marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar.
  • Certifications in digital marketing and/or paid search media strategy, such as Google Analytics Certification, Microsoft Advertising Search Certification, or Google Ads Search Certification.

About the Company

Code3

Manages cross-platform digital advertising for brands

Code3 is a performance marketing partner that combines media buying, creative development, and commerce optimization to help brands grow faster. It manages digital advertising across major platforms such as Amazon, Facebook, Google, Instagram, LinkedIn, Twitter, Pinterest, Snapchat, TikTok, YouTube, and emerging channels like Voice and OTT. The product works by coordinating media placement, creative testing and refinement, and commerce-focused strategies to drive measurable results across channels. What sets Code3 apart is its decade of experience and its ability to operate across a wide range of platforms and formats, offering an integrated, end-to-end approach rather than a single-channel solution. The company's goal is to help disruptors and global brands scale their campaigns efficiently and achieve faster, measurable performance across the digital ecosystem.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, United States
Founded
2016

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