Group Product Marketing Manager - Commercial Strategy

Many structural heart patients suffer from heart failure with limited options. Our Implantable Heart Failure Management (IHFM) team is at the forefront of addressing these unmet patient needs through pioneering technology that enables early, targeted therapeutic intervention. Our innovative solutions are not just transforming patient care but also creating a unique and exciting environment for our team members. It’s our driving force to help patients live longer and healthier lives.

The position will lead development and ongoing refinement of commercial and go-to-market strategy, support executive strategic alignment, enable commercial planning and operations, identify and develop strategic partnership opportunities, and establish performance reporting that enables data-driven decision making. These areas directly reflect the Commercial Strategy charter in the current IHFM organization design.

How you'll make a difference:

We are looking for a Senior Manager, Commercial Strategy to help shape and advance the commercial growth strategy for Edwards Implantable Heart Failure Management (IHFM). This highly strategic role will translate market, customer, competitive, and business insights into actionable commercial strategies designed to accelerate adoption, utilization, and sustainable growth of the IHFM portfolio.The Senior Manager will serve as a key strategic partner across Marketing, Sales, Finance, Market Access, Clinical, Professional Education, and other cross-functional teams. The role will connect long-range business strategy with near-term commercial execution, helping the organization identify where to play, how to win, and how to measure progress.

Commercial Strategy & Go-to-Market Planning

• Lead development, refinement, and maintenance of IHFM commercial and go-to-market strategies, translating enterprise and business objectives into actionable commercial priorities.

• Develop strategic frameworks to define where to play and how to win, including customer segmentation, targeting, account prioritization, adoption pathways, and growth opportunities.

• Translate market dynamics, customer needs, competitive intelligence, clinical evidence, and business performance into commercial recommendations.

• Partner with Downstream and Upstream Marketing to ensure alignment between commercial strategy, product strategy, positioning, and future portfolio evolution.

• Support annual operating planning, strategic planning, scenario development, and other business-planning activities.

Market Development & Growth Strategy

• Identify opportunities to expand adoption and utilization across priority heart failure customer segments and care settings.

• Develop segment-specific commercial strategies that address differences in customer needs, clinical workflows, economics, adoption barriers, and competitive dynamics.

• Develop strategic approaches to move priority accounts from initial adoption through sustained utilization and expansion.

• Partner with Marketing and Field Leadership to translate strategy into scalable account-level commercial models and playbooks.

• Evaluate opportunities for new channels, customer models, partnerships, services, and other mechanisms that can accelerate market development.

Business & Commercial Analytics

• Establish frameworks and KPIs to measure progress against commercial strategy and growth priorities.

• Develop dashboards, business reviews, and executive-level performance reporting that identify trends, risks, opportunities, and recommended actions.

• Analyze commercial performance, customer adoption, utilization, segmentation, competitive activity, and market dynamics to inform strategic decisions.

• Partner with Sales Operations, Finance, Marketing, and other stakeholders to establish a consistent fact base for commercial decision making.

• Conduct scenario analyses and business cases to assess strategic growth opportunities and investment alternatives.

Strategic Initiatives & Partnerships

• Lead or support high-priority commercial initiatives that span functions and require structured strategy development and executive alignment.

• Identify, evaluate, and help execute potential downstream partnerships that expand IHFM capabilities, customer reach, or commercial effectiveness.

• Develop business cases and strategic recommendations for partnership and growth opportunities.

• Establish structured approaches for pilot programs, evaluate results, and recommend whether and how successful models should scale.

• Coordinate with relevant functional partners to translate strategic decisions into clear execution plans.

Executive Strategic Alignment

• Develop strategic analyses, recommendations, presentations, and decision materials for IHFM leadership.

• Facilitate alignment around commercial priorities, strategic trade-offs, investments, sequencing, and execution.

• Translate complex market and business information into clear executive-level insights and recommendations.

• Support operating reviews, annual planning, long-range planning, and other strategic leadership discussions.

• Monitor execution against major commercial priorities and proactively identify gaps requiring leadership attention.

Cross-Functional Leadership

• Act as a strategic integrator across Downstream Marketing, Upstream Marketing & Strategy, Sales, Clinical, Professional Education, Global Health Economics & Reimbursement, Finance, and other business partners.

• Build alignment around commercial priorities and help teams translate strategy into coordinated execution.

• Partner closely with field leadership to incorporate customer and field insights into commercial strategy.

• Influence across functions and organizational levels without direct authority.

• Represent commercial strategy in cross-functional initiatives and leadership discussions.

What you'll Need (Required):

Bachelor's Degree or Equivalent in related field, 10 years experience of previous related experience working in marketing or healthcare industry or equivalent work experience based on Edwards criteria Required or
Master's Degree or equivalent in related field, 8 years experience of previous related experience working in marketing or healthcare industry or equivalent work experience based on Edwards criteria Preferred

What else we look for (Preferred):

- Demonstrated experience developing commercial strategies and translating strategy into executable business plans.

- Experience analyzing markets, customers, competitors, and business performance to support strategic decision making.

- Experience leading complex cross-functional initiatives and influencing stakeholders without direct authority.

- Strong business and financial acumen with the ability to develop business cases and evaluate strategic opportunities.

- Experience working with commercial or field organizations in complex healthcare markets preferred.

- Exceptional strategic and analytical thinking, with the ability to synthesize complex information into clear recommendations.

- Strong business acumen and understanding of commercial drivers, customer adoption, market development, and competitive dynamics.

- Excellent problem-solving, organizational, analytical and critical thinking skills including high discretion/judgment in decision making

- Excellent written and verbal communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives

- Ability to move fluidly between strategy and execution.

- Strong financial and quantitative orientation.

- Excellent executive communication and storytelling skills.

- Demonstrated ability to structure ambiguous problems and develop fact-based recommendations.

- Strong project and program management capabilities.

- Ability to manage multiple priorities within a fast-moving commercial environment.

- Excellent stakeholder management, collaboration, and influencing skills.

- Strong proficiency with Microsoft Office and commercial analytics/reporting tools.

- Ability to frequently interact with internal and external management and senior-level stakeholders concerning projects, operational decisions, scheduling requirements, and/or contractual clarifications

- Ability to provide leadership and direction to cross-functional teams to successfully implement global enterprise systems and related solutions

- Ability to work and excel within a fast paced, dynamic, and constantly changing work environment

Key Leadership & Behavioral Competencies

- Business Acumen – Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.

- Problem Solving - Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.

- Dealing with Ambiguity – Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.

- Strategic Agility - Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

- Managing Through Systems - Can design practices, processes, and procedures which allow managing from a distance; is comfortable letting things manage themselves without intervening; can make things work through others without being there; can impact people and results remotely.

- Drive for Results - Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

- Customer Focus - Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

- Innovation and Continuous Improvement - Commitment to continuous learning and implementation of better methods, tools and practices to increase customer employee and stockholder satisfaction. A clear understanding of gaps in the organization learned through facts or data gathered & analyzed followed by a clear action plan to reduce the gaps through learning and training. By constantly striving to innovate and improve processes by reducing “waste or Noise” in the system, we believe we will have the ability to stay ahead of our competition in the marketplace.

- Operate within Ethical, Moral, & Regulatory Standards -Continuously demonstrates in actions and speech the highest level of commitment to honesty, transparency, and ethical behavior and compliance with all applicable laws and regulations
- Other Incidental Duties
- Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California, the base pay range for this position is $145,000 to $205,000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.