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IPG Mediabrands

Global media planning, buying, analytics

Senior SEO / GEO Manager

SEO MarketingConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • A completed degree in Marketing, Business or Communication Sciences, or comparable vocational training.
  • At least 3 years of practical SEO experience in an agency or in-house setting, with sound knowledge of common tools such as SISTRIX, SEMrush, Screaming Frog, and Google Search Console.
  • A basic understanding of GEO and AI search influences, and interest in helping shape this area.
  • Experience independently managing clients and conducting performance analysis and reporting.
  • Very good German and good English skills, spoken and written.
  • Strategic and creative thinking, data-based argumentation, and the ability to engage persuasively with clients and colleagues.

Responsibilities

  • Independently manage B2B and B2C clients and serve as their primary contact for SEO and GEO.
  • Manage SEO and GEO projects end to end, from analysis through strategy, planning, and implementation to reporting.
  • Conduct technical and content audits, keyword research, and content and off-site strategy work across the SEO value chain.
  • Work on GEO topics involving AI and search, as well as vertical SEO for platforms such as Amazon, e-retail, and YouTube.
  • Contribute to the further development of proprietary tools, technologies, and audit methods.
  • Present results to clients clearly and persuasively.
  • Collaborate closely with national and international colleagues in content, technology, and media.
  • Keep current with developments, continue professional development, and share knowledge with the team.

Desired Qualifications

  • Knowledge of web analytics tools such as Google Analytics or Adobe Analytics.
  • Basic knowledge of HTML, CSS, and JavaScript.
  • A good understanding of high-quality content for both search engines and people.

About the Company

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IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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