Director of Analytics
Minno
Director of Analytics
Minno
Streaming faith-based children's shows for families
About Minno
Minno is a global media and technology company based in Nashville, Tennessee, on a mission to help kids and families experience Jesus every day through media and technology.
Founded in 2019, Minno is building the most trusted Christian media brand for the next generation. Through our streaming platform, original programming, publishing, and digital presence, we spark children's curiosity about God and the Bible, support parents, and create joyful, lasting faith experiences for families worldwide.
We're a fast-growing startup — powered by a mission-driven team with experience at Amazon, PBS KIDS, Duolingo, Disney, DreamWorks Animation, Noggin, and leading studios and startups. Our growth has placed us in the top 1% of direct-to-consumer subscription businesses, and we are scaling rapidly following the close of our Series A round, led by Konvoy Ventures.
Minno is a Nashville-based global media company serving Christian kids and families through:
We differentiate ourselves through creative excellence, faithful curation, parent partnership, and a global vision that honors the diversity of the Church. Minno is a public benefit corporation, and our mission fuels everything we do.
Minno uniquely differentiates itself by promising:
As a public benefit corporation, Minno is committed to helping kids and their families experience Jesus every day through media and technology. This mission drives everything we do.
The Opportunity
This is Minno's first embedded analytics hire - and one of the most consequential roles we're making as we scale toward becoming the category-defining platform for Christian kids and families.
You will build the analytical backbone of the entire company from the ground up. You'll partner directly with the CEO, CFO, CMO, CCO, CTO, and CPO to transform data from across our growing platform into clear, trusted intelligence that drives every major decision - from content investment to marketing spend to platform strategy.
What makes this role different from a typical analytics hire is the way decisions are made here. When you bring a finding to light, it gets acted on. Our CMO wants to be taught, not just served. Our CFO presents analytical models directly to the board. Your work will shape what Minno does, not sit in a reporting system nobody reads.
This role starts as a high-impact individual contributor. As Minno scales, you'll have the opportunity to build and lead a small analytics team - this is a foundational role in the company we're building, not a seat at the end of a long table.
Why Content Analytics and Children's Data Privacy Matter Here
Minno operates at the intersection of three hard problems: content, kids, and subscriptions.
We produce and distribute original children's programming across our own streaming platform, YouTube (1.1M+ subscribers), and third-party distribution partners. Understanding which content drives engagement, retention, and long-term subscriber value - not just which content is most expensive to produce - is the central analytical challenge of this business.
Content analytics is the hardest of our three analytical verticals to hire for. Marketing attribution and product analytics are learnable. Content analytics requires intuition built from experience - knowing how to evaluate the value of a piece of content, how to model the relationship between content investment and subscriber behavior, and how to advise a creative team with data they actually trust.
Because our audience is children, every analytical system you build must be designed within the constraints of COPPA (Children's Online Privacy Protection Act) and its global equivalents. This isn't a checkbox compliance exercise. It shapes what data you can collect, how you can model behavior, how you work with third-party platforms, and how you architect everything from your data warehouse to your reporting layer. If you've navigated children's data privacy in a product analytics context before, you know what this means. If you haven't, this role will require you to learn it fast - and we'd rather hire someone who's already been through it.
Our Mission and Faith
Minno is a Christian company, and our faith is inseparable from our work. We're building a platform to help kids and families experience Jesus every day - and that conviction shapes every product decision, content investment, and hire we make.
We're looking for someone who is personally aligned with that mission - not because it's a checkbox, but because the work is more meaningful when the mission resonates. You don't need to be an expert in Christian media, but you do need to genuinely care about what we're building for kids and families and see this role as more than a career move.
What You'll Do
What You'll Bring
Must Have
Strongly Preferred
Nice to Have
Our Values
Location
Nashville, TN preferred. Open to remote for the right candidate, with regular travel to Nashville for quarterly planning and team collaboration.
Compensation & Benefits
Minno is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, or other protected characteristics.
To apply, please submit your resume and a cover letter explaining your interest in Minno and how your experience aligns with our mission and values.
Join us in building something that matters — and helping millions of kids and families experience Jesus every day.
Minno provides streaming media with Christian, faith-based content for children, delivering curated shows and resources to families through gominno.com. Its product works as a streaming platform where users can browse a library of faith-aligned kids' programs and access them on demand; the service uses a subscription model with a free 7-day trial to let families explore content before paying for ongoing access. What sets Minno apart is its explicit focus on Christian kids’ programming and values-driven content, plus potential partnerships with like-minded organizations to expand resources for families. The company aims to help children learn about Jesus and grow spiritually by delivering accessible, wholesome entertainment that aligns with Christian beliefs for families to share together.
Explore more opportunities at Minno