Activation Manager

As Activation Manager you will be part of the customer marketing team in Italy and will be responsible for the On-Trade execution of the activities in the local Integrated Activity Planning (IAP) for key outlets and hotspots for Core and Premium brands ensuring that excellent execution is at the forefront of all our customer facing activity.

You will have a strong footprint in the field and work closely with Sales team assuring a cohesive approach to planning & execution to ensure consistency and effectiveness, according with local market needs and fully aligned with Brand/Customer Marketing Managers.

You will build and develop best in class customer marketing capabilities at a local level that will enable us to win in Key cities and summer hotspots.

The nature of the role will mean that the majority of your time will be spent in the field supporting Sales for customers’ plan to ensure the excellence in the plan’s execution.

RESPONSIBILITIES

• Deep knowledge of the Core/Premium brands BVI’s, assuring updates with the BM/CPA

• Assure the update of all new Brand Assets that can be adaptable/used by the team in the Brands sharing tools

• Responsible for the Core and Premium brands On-Trade tailor-made Visibilities and Activations in line with the IAP Activities and requests within Customer agreements

• All the tailor-made visibilities will require a visit to the outlet to assess if the brand proposed fits and to receive inputs from the Customer.

• You will lead the development and implementation of a variety of customer-focused materials and programs according with Brands toolkits, local social responsibility policies and regulations

• You will be responsible for the BTL Agency Management concerning On-Trade execution projects: Briefing, Production and Activation.

• Work with Design Agencies for the Brand visuals proposal (aligned with BM/CPA) and assure approval of the Customer through the Business Managers (this may require several rounds of adaptations until reach an agreement with the customer and keeping the brand approval).

• Work with selected Agencies for production of tailormade visibility material aligning with BM/CPA the cost of the visibility for each outlet and assuring that all the executions are done with excellence

• You will be responsible to build and keep updated an On-Trade Execution Activity Calendar with project kick off, timeline for design, approval, production and KPIs, assuring that Sales and Customers have accurate information.

• Secure excellence in implementation by being in the outlet in person with the Agency in order to confirm if the execution is in line with the design approved.

• Follow up on the tailormade visibility evaluation with support from Sales in order to measure the KPIs and deliver evaluation report

• Manage all the local Brand Activations planned for the Core and Premium brands, assuring KPI’s set and monthly report with results

• You will manage the On-Trade CPA A&P budget approved, looking to increase efficiency and respecting budget phasing

• Planning weekly Field Visits with the Sales force in order to evaluate the potential for new visibilities and the update/renew of older ones in outlets with high potential

• You will influence the development of On-Trade Channel  Strategies that through the Integrated Activity Plan (IAP) process are converted into winning value propositions that drive value growth.

• Use social networks with responsibility to communicate activations and track key outlets.

SKILLS

THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:

• Experience managing Key Customers;
• Strong interpersonal, communication and influencing skills
• Sense of ownership, teamwork spirit and focus on objectives.

• Demonstrable track record of performance in Commercial / Trade Marketing
• Fluency in Italian and English
• Strong track record of delivery with Customers
• Strong negotiation skills
• Firsthand field sales experience
• Working knowledge of sales effectiveness tools processes and category management
• Available to travel and flexible schedule to follow up activities.
• Good experience in management social networks
• Executional excellence and attention to detail

THE REWARDS 

For this role, you will receive the following:  A competitive base salary (starting from 38K gross annual base salary), incentive bonus in line with our variable Plan and competitive local market benefits. 

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
 

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package

• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance

• Employee Assistance Programs

• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.