At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
Senior Customer Education Specialists are responsible for planning, executing, and evaluating day-to-day content operations and will create high-quality, relevant, and engaging content to help Klaviyo customers grow their businesses. You’ll create strategic content across a variety of different formats, but primarily written and video. You’ll collaborate closely with fellow members of the Curriculum Development team, marketing, customer success, and other Customer Education teams to create engaging and effective educational content.
Academy’s mission is to enable our customers to grow through self-serve content, so you’ll be playing a critical role in helping both Klaviyo and its customers achieve business goals.
A successful candidate has a strong background in marketing strategy, and is an exceptional storyteller and writer. You are also comfortable on camera and know how to create digestible and engaging videos. You’ll have a thorough understanding of the eCommerce marketing landscape, and how to keep the quality of content consistent with Klaviyo’s brand.
You’ll be part of the Curriculum Development team and report to Klaviyo’s Manager of Curriculum Development.
How You’ll Make a Difference:
- Collaborate with stakeholders. You’ll work closely with key stakeholders from internal and external teams to identify educational needs and create solutions.
- Scope and plan projects. You will lead projects, manage timelines and deliverables, work with subject matter experts, and evaluate success.
- Publish and promote content. You’ll own all of the day-to-day activities that have to happen to effectively publish a piece of content. You’ll work collaboratively to ensure you have final copy, supporting creative assets, SEO optimization, etc., ahead of all target publish dates, and you’ll make sure the team understands deadlines and keeps things on track.
- Create engaging content. You’ll create engaging courses, certificates, and just-in-time resources that help our customers more effectively grow their businesses through owned marketing channels. You will evaluate data to determine engagement and success metrics and identify opportunities for improvement.
- Make data driven decisions. You will leverage qualitative and quantitative data to determine learning gaps and use that information to iterate and improve. You will work collaboratively with internal and external teams to understand how to measure the performance of our content—what’s resonating, what’s driving traffic, what’s reducing support tickets, what has a high CSAT rating—and you’ll use data to help make recommendations about what content we should create.
- Pitch content ideas. You’ll understand Klaviyo’s customers, their challenges and opportunities, and you’ll regularly contribute ideas for high-quality content.
Getting Started / Key Outcomes
In your first 30 days, you’ll have:
- Come up to speed on our audience, market, product, and company
- An understanding of Klaviyo’s ecosystem and integrations
- Spoken to members of key internal teams
- An understanding of our curriculum development process
- An understanding of our tools and systems
- Started to create or update 1 course or learning resource
Within 90 days, you’ll have:
- Mastered Klaviyo’s style guide and our Customer Ed style guide
- Established a calendar and system for managing your projects
- A system to track and report out on how customers are engaging with and adopting your owned content.
- Created and published at least 1 course or learning resource into our LMS
In the first year, you’ll have:
- Identified content opportunities for the Academy catalog
- Achieved an average CSAT of 95%+on the content you published
- Helped create new processes to streamline you and your teammates’ content production workflow
- Helped to build a system for promoting and sharing new courses and certifications
- Become the owner of one cross-functional initiative within Customer Ed that impacts customers
Who You Are:
- You’re a strong writer, storyteller, and communicator.
- You have a customer-first mindset and deeply enjoy helping customers achieve their business goals by creating content that meets their learning needs.
- You’re curious by nature and energized by being part of a fast-paced, entrepreneurial business.
- You’re an agile and strategic thinker with a talent for identifying customer needs and creating solutions.
- You have a proven track record of creating engaging educational content in a variety of formats, such as video, written guides, etc.
- You have experience creating content based on adult learning principles and Instructional Design best practices.
- You’re excited to become a thought leader in the industry and pioneer new forms of content.
- You have at least two years of experience in digital marketing or eCommerce.
The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.
Base Pay Range For US Locations:
$86,400—$129,600 USD
Get to Know Klaviyo
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.
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