C

Consensys

Provides Ethereum-based blockchain tools and services

Senior Product Marketing Manager - Trade

Product MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • Six to eight or more years of experience in product marketing, ideally in fintech, crypto, or a high-growth consumer technology environment.
  • Demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes.
  • Strong strategic thinking and storytelling ability, including the ability to turn complex product concepts into clear, compelling narratives.
  • Analytical and outcome-driven approach, with comfort interpreting data and using insight to inform marketing and product strategy.
  • Exceptional cross-functional communication, influence, and project leadership skills.
  • Deep curiosity about web3, DeFi, and onchain user behaviour, or direct experience in the crypto ecosystem.

Responsibilities

  • Define and execute end-to-end go-to-market strategy for Trading features across global markets, from opportunity sizing and positioning through launch and lifecycle optimisation.
  • Partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential.
  • Represent user needs and market realities in decision-making as a strategic thought partner to Product and Growth.
  • Influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research.
  • Lead product and feature launches, crafting narratives that resonate with crypto traders and holders.
  • Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels.
  • Partner with Growth and Analytics to identify user-journey friction points and opportunities, translating insights into programmes that improve conversion, volume, and retention.
  • Ensure measurement and continuous iteration, with clear success metrics and documented learnings for each campaign.
  • Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns connecting product value to cultural relevance.
  • Align cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution.
  • Partner with Data and Product to monitor performance, share learnings, and refine go-to-market approaches.
  • Strengthen MetaMask's reputation as a trusted, user-first brand in the Trading community.
  • Support education, community, and influencer programmes that drive awareness and confidence, particularly among emerging market segments.
  • Ensure consistency in storytelling across lifecycle emails, content, and brand campaigns.

Desired Qualifications

  • Experience leading go-to-market for perps trading and prediction market products.
  • Experience leading go-to-market for an Asia audience.

About the Company

Consensys

Provides Ethereum-based blockchain tools and services

ConsenSys builds Ethereum-based software tools for developers, enterprises, and financial institutions to create and run blockchain networks and decentralized apps. Its products include Infura for scalable API access to the Ethereum and IPFS networks, MetaMask as a crypto wallet and gateway to dApps, Codefi for tokenization and workflow automation, Diligence for security audits of Ethereum smart contracts, and PegaSys for enterprise Ethereum with privacy features. It differentiates itself with a broad, Ethereum-first toolkit that covers development, security, wallet infrastructure, and enterprise-grade platforms for end-to-end blockchain solutions. Its goal is to accelerate the adoption of blockchain-based financial infrastructure by providing scalable, secure, and interoperable Ethereum tools for building and deploying decentralized applications and digital assets.

Company size
501-1,000
Company stage
Series D
Total funding
$725M
Headquarters
Fort Worth, TX
Founded
2014

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