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Full-Time

Director – Marketing Analytics

Confirmed live in the last 24 hours

Chime

Chime

1,001-5,000 employees

Online banking platform offering fee-free services

Fintech
Financial Services

Compensation Overview

$209.5k - $267.1kAnnually

+ Bonus + Equity Package

Senior, Expert

San Francisco, CA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SQL
Marketing
Looker
Data Analysis
Requirements
  • 10+ years of validated experience in analytics or a related quantitative field.
  • 8+ years of experience in Marketing Analytics at a B2C technology company, with a comprehensive understanding of marketing measurement, incrementality, channel attribution, and ROI frameworks.
  • A strong quantitative background acquired through a degree in a related field (e.g. Statistics, Economics, Applied Mathematics) or through professional experience.
  • Experience with mobile app marketing and core marketing analytics.
  • Proficiency in crafting sophisticated SQL queries.
  • Proficiency in one or more analytics and visualization tools. Looker is a plus.
  • A history of leading and encouraging a team.
  • Excellent interpersonal skills, with the ability to communicate clearly to both technical and non-technical audiences.
  • Skilled at handling cross-functional relationships and presenting to leadership across various organizations.
  • A strong data-driven approach and results-focused mentality, with a passion for delivering measurable results and upholding high standards for the team.
  • A detailed understanding of statistical analysis (e.g. hypothesis testing, experimentation, regressions).
  • A track record of using data to drive business impact, preferably in a consumer-facing digital environment.
  • Proficient at quickly uncovering insights and presenting them persuasively to drive action.
Responsibilities
  • Lead a hardworking team of marketing analysts by setting a clear vision and guiding them in establishing measurable marketing KPIs and frameworks.
  • Foster a culture of continuous improvement by providing clear direction, setting expectations, and keeping the team motivated.
  • Craft the marketing attribution strategy to measure/assess the efficiency of marketing activities at each stage of the customer lifecycle and optimize marketing spend for key business outcomes.
  • Build and guide experimental frameworks to measure the incremental impact of marketing across Paid channels.
  • Develop key insights into customer behaviors, using analytical frameworks and methods to find opportunities for acquisition and lifetime value (LTV) growth.
  • Partner with marketing channel owners to craft and implement data-driven pilots that accelerate the efficiency and effectiveness of performance marketing.
  • Collaborate closely with Product Marketing partners to define go-to-market strategies for new product launches, ensuring the achievement of overall launch goals.
  • Serve a trusted advisor to the marketing team, advising on growth opportunities and identifying innovative ways to use data to address business challenges and drive growth.

Chime offers online banking services without physical branches, focusing on a fee-free experience. It allows customers to overdraft up to $200 on debit card purchases without fees through its SpotMe service and provides direct deposit for paychecks up to two days earlier than traditional banks. Chime does not charge monthly fees or minimum balance fees and offers a secured credit card to help users build credit. The company's goal is to provide accessible and cost-effective banking solutions for those who prefer digital banking.

Company Stage

Series G

Total Funding

$2.2B

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

7%

1 year growth

10%

2 year growth

10%
Simplify Jobs

Simplify's Take

What believers are saying

  • Chime's acquisition of Salt Labs and the launch of Chime Enterprise indicate a strategic expansion into the enterprise market, potentially increasing user growth through employer partnerships.
  • The introduction of MyPay, allowing early wage access, showcases Chime's commitment to innovative solutions that address the financial needs of everyday people.
  • Chime's focus on financial literacy and unique initiatives like Coloring Budgets and partnerships with cultural icons like T-Pain enhance its brand appeal and customer engagement.

What critics are saying

  • Regulatory changes affecting interchange fees and overdraft policies could impact Chime's revenue model, which heavily relies on these fees.
  • The settlement with the CFPB over delayed balance refunds highlights potential compliance and operational risks that could affect customer trust.

What makes Chime unique

  • Chime's entirely online platform eliminates the need for physical branches, offering a seamless digital banking experience unlike traditional banks.
  • The fee-free model, including features like SpotMe and early direct deposit, sets Chime apart from competitors who often charge various fees.
  • Chime's secured credit card that doesn't require a credit check provides a unique opportunity for customers to build credit, distinguishing it from other financial institutions.

Benefits

Competitive salary based on experience

401k match plus the usual medical, dental, vision, life, and disability benefits

Generous vacation policy and company-wide Take Care of Yourself Days

Virtual events to connect with your fellow Chimers- think cooking classes, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!