Senior Manager, Digital Analytics

Role: Sr. Manager, Digital Analytics

Team: Digital Marketing & eCommerce Performance
Scope: People Leader, M4

Years of Experience: 8+

Location: Ventura, CA (Hybrid)
Target Hiring Range: $156,200 - $160,000 USD Annual

The Sr. Manager, Digital Analytics leads Patagonia's Digital Insights & Analytics function, setting the vision and roadmap for how digital data enables our eCommerce and brand priorities. This individual builds clean data foundations, owns rhythmic business reporting, and partners across Digital, Product, Storytelling, and Technology teams to turn data into action.

The ideal candidate is an analytics leader and builder at heart who pairs technical depth in digital data with strong business acumen and storytelling, is energized by scaling a function with lean resources, and leverages technology, including automation and AI, to augment capacity. This role coaches and develops a team, can roll their sleeves up and build pipelines and produce thoughtful analyses, and is the steward of best-in-class digital data quality, privacy, and cookie management practices.

What You'll Do

• Function vision and roadmap: Set the multi-year vision and roadmap for Digital Insights & Analytics, aligning analytics value delivery to eCommerce and brand priorities and leading forward-looking project planning.
• Measurement infrastructure and governance: Own strategic digital measurement, data collection, and governance across client- and server-side environments, partnering with site engineering and Digital Technology to build reliable infrastructure upstream while staying fluent in the analytics layer (ex. GA4, tag management, UTM nomenclature). Ensure data is accurate, trusted, and well documented.
• Privacy, compliance, and cookie management: Ensure consent and cookie management practices are best-in-class, partnering with Legal, Privacy, and Digital Technology to meet digital data policies and evolving regulations.
• Business reporting rhythms: Establish steady-state, rhythmic business reporting best practices (ex. weekly business reviews, executive reporting, YTD pacing), building self-service dashboards and scaffolding that reduce reliance on bespoke requests.
• Forecasting and reconciliation: Lead eCommerce business forecasting and reconciliation, partnering with Finance, Merchandising & Planning, and Customer Analytics to align on sources of truth across platforms and systems.
• Scaling the practice: Integrate more businesses and programs into our analytics practice, including Worn Wear and Provisions, defining measurement plans, KPIs, and reporting so each business has the insight it needs to grow.
• Prioritization and capacity: Own request intake, queue prioritization, and delivery sprints, making clear trade-offs and building resourcing plans as the function grows. Leverage automation, AI, modern tooling, and agency and contractor support to scale output from multiple angles.
• Platform, vendor, and data partnerships: Serve as point person for digital analytics platforms and partners (ex. GA4, analytics agency), owning relationships, contracts, and renewals. Help secure and direct centralized Data & Analytics resourcing (ex. data engineering, ingestion, and pipelines) as a thought leader on digital data needs and roadmaps.
• Insights to action: Provide QA and thought partnership on analyses, deliver clear insights to stakeholders, and hold teams accountable for turning insights into action.
• Player-coach leadership: Coach and develop the team while staying hands-on in building pipelines and analyses, fostering growth, technical excellence, and a culture of curiosity and accountability.

Who You Are

• Analytics leader and builder: You set a clear vision, build the foundations and processes to deliver it, and thrive when shaping a function from the ground up.
• Technically fluent: You're deeply versed in digital analytics, tagging, and data infrastructure, and you know how digital retail data is collected, modeled, and activated end to end.
• Business-minded storyteller: You connect data to business outcomes and translate complex analyses into clear recommendations for audiences from analysts to executives.
• People developer: You invest in coaching and growing team members and create an environment where they can do their best work.
• Collaborative influencer: You build strong cross-functional partnerships, navigate competing priorities, and secure support from partners outside your direct line.
• Mission-aligned: You're passionate about Patagonia's environmental mission and how data can help us build a responsible, resilient business.

Experience You Bring

• 8+ years of experience in digital analytics, eCommerce analytics, or business intelligence, including 2+ years leading people or an analytics function.
• Experience in direct-to-consumer or omnichannel retail analytics; experience supporting multiple businesses or brands is a plus.
• Deep understanding of how content delivery networks (ex. Akamai), commerce platforms (ex. Salesforce Commerce Cloud), analytics and tag management tools (ex. GA4, GTM), and downstream data platforms connect, with expertise in governing the overall architecture.
• Proficiency in SQL, cloud data warehouses (ex. Snowflake), and data visualization tools (ex. Tableau, Power BI, Looker).
• Experience building eCommerce forecasting, pacing, and reconciliation across platform, web analytics, and financial data.
• Experience designing and operationalizing recurring business reporting (ex. WBRs, executive dashboards) that drives decisions.
• Deep understanding of privacy regulations (ex. GDPR, CCPA/CPRA) and experience in connectivity with consent management platforms (ex. OneTrust).
• Experience using automation and AI tools to scale analytics capacity.
• Experience partnering with centralized data, engineering, and agency teams to deliver analytics roadmaps.

In support of pay range transparency, we share both the target hiring range and the full pay range for this position. Final compensation for this recruiting process is expected to fall within the target hiring range and will be based on the selected candidate's skills, experience, and qualifications. The full pay range is provided to offer visibility into the role's broader compensation structure and potential pay growth over time upon time, performance in role, and relevant business considerations.

Target Hiring Range: $156,200 - $160,000 USD Annual

Full Pay Range: $138,800-208,200 USD Annual

Benefits

Patagonia offers a comprehensive benefits package, including medical, dental, vision, retirement and leave of absence plans. Benefit plans may vary slightly depending on the nature of your employment.

Workplace Location

This position is Hybrid, with a standard schedule of Tuesday - Thursday on-site and remote work on other days. Occasional additional office visits may be required for team events or critical meetings.

Employee Conduct It is the responsibility of every employee to contribute to a positive, inclusive work environment through cooperative and professional interactions with co-workers, customers and vendors.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.