Traffic Manager
Equativ
Traffic Manager
Equativ
Independent adserver and SSP/DSP platform
Equativ provides a vertically integrated advertising technology platform for publishers and advertisers, combining an ad server, a Supply-Side Platform (SSP), a Demand-Side Platform (DSP), and the Maestro curation platform for data-driven, packaged deals. Publishers use the ad server/SSP to monetize inventory, while advertisers use the DSP to buy programmatically; Maestro lets data providers, agencies, and publishers bundle inventory with targeting data. The company differentiates itself as an independent alternative to walled gardens, expanding through acquisitions (LiquidM, DynAdmic, Nowtilus, Sharethrough, Kamino Retail) to cover more formats and markets, especially video and CTV in North America. Its goal is to offer a transparent, efficient, open ecosystem that connects publishers, advertisers, and data providers while reducing environmental impact.
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